Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of fish passage for California’s native fish species, but also marks the beginning of an ongoing effort to equip anglers with the tools to support sustainable fishing and river restoration.
Supporting Fish Passage with Purpose
From November 18th through November 25th, onWater Fish will offer users 20% off mobile app subscriptions, with $20 from every purchase going directly to CalTrout to support their fish passage projects. These initiatives focus on removing outdated dams and barriers, restoring natural river flows, and enhancing fish migration routes, essential for the survival and recovery of California’s aquatic species.
“At onWater, we believe that responsible angling goes hand-in-hand with conservation,” says Alex Maier, CMO of onWater. “Our giveback campaign with CalTrout marks the start of a much larger initiative to integrate conservation tools into our app. Together, we’re not only supporting vital fish passage work but also preparing to provide anglers with data-driven resources that will help them contribute directly to these efforts in the future.”
Celebrating World Fish Migration Day
World Fish Migration Day, observed on November 21st, raises awareness of the importance of migratory fish and their habitats. CalTrout’s #MigrationMatters campaign emphasizes the urgent need for fish passage solutions and river restoration efforts across California, with a focus on habitat recovery and ecosystem protection. It also highlights the importance of scientific monitoring work to better inform and understand restoration.
“This partnership with onWater comes at a critical time for California’s rivers,” says Curtis Knight, Executive Director of CalTrout. “Together, we aim to inspire anglers and outdoor enthusiasts to take action for native fish, ensuring that future generations can witness the return of iconic fish species to their ancestral spawning grounds.”
A Commitment to River Restoration
California Trout has been at the forefront of river restoration efforts for over five decades, leading the charge in removing obsolete dams, rehabilitating river systems, and protecting endangered fish populations. These actions are not just about preserving species—they’re about safeguarding the ecological integrity of entire watersheds, which support biodiversity, local communities, and cultural heritage.
About onWater
onWater Fish is a mobile app designed to empower anglers of all skill levels to find success on the water, while promoting conservation awareness and responsible fishing practices. The app provides users with interactive maps, real-time fishing information and conditions, and customizable content. Learn more at www.onwaterapp.com.
About California Trout
California Trout (CalTrout) has been leading efforts to restore rivers, protect watersheds, and ensure resilient wild fish populations across the state for over 50 years. Through advocacy, restoration, community engagement, and collaboration, CalTrout works to secure healthy waters for future generations. Learn more at www.caltrout.org.
Media Contact:
Laura Buckmaster
onWater
laura@buckmasterconsulting.com
770.490.0600
onWater Partnerships and Community Engagement Inquiries:
Lindsay Kocka
onWater
lindsay@onwaterapp.com
612.816.1180
For further information on the onWater and CalTrout Giveback Campaign and partnership, please visit https://onwater.webflow.io/caltrout
