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Dry in Style: Matador Upgrades Travel Towels Just in Time for Spring Adventures

March 1, 2022

Media Contact

Calvin Bond, Backbone Media
calvin.bond@backbonemedia.net
(970) 963-4873, ext. 1262

BOULDER, Colo.

BOULDER, Colo. (Mar. 1, 2022) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the NanoDry Packable Shower Towel and NanoDry Trek Towel, significantly updated versions of the brand’s best-selling travel towels. The NanoDry Towels are designed for lightweight, efficient travel, with a silicone case that allows for easy access and stowing.

“Our NanoDry Towels are some of our best-performing products – and they just got even better,” said Chris Clearman, founder and CEO of Matador. “We listened to our customer feedback and added extra length and upgraded features to offer the best travel towel on the market. Whether you’re headed to the lake or the pool, you can count on the NanoDry Towels to keep you dry without weighing you down.”

Matador’s NanoDry Towels are constructed with a quick-drying nanofiber material, capable of absorbing 2.3 times its own weight in water. With this update, Matador added enhanced features like a buckle loop for hanging, while improving the aesthetic of the silicone case. Matador also added five inches of length to the Shower Towel, upgrading the overall user experience.

The machine-washable towel is available in three colorways, including a new Black Granite, and it is offered in two sizes – the Shower Towel (52-inches by 24-inches) and the Trek Towel (15-inches by 15-inches).

The NanoDry Packable Shower Towel (MSRP: $34.99) and NanoDry Trek Towel (MSRP: $17.99) are available now at select retailers and online at https://www.matadorup.com/.

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About Matador Travel Equipment

Matador designs high-performance travel equipment designed for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorUp.com.

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