Edit

Drift Innovation Takes Off into Surf Market with Introduction of New Surf Mounts

For Immediate Release

Lauren Fallert
Verde PR & Consulting
lfallert@verdepr.com
970.259.3555
 

London — Aug 28, 2012

Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, is preparing to enter the surf market with the introduction of a Surf Mount and FCS Surf Mount.   These mounts mark the first surfing-specific accessories offered by Drift.

“We are really excited to now offer a new range of accessories that will enable Drift cameras to capture yet another one of our favorite action sports – surfing,” said Simon Wootton, Global Brand Manager at Drift Innovation.  “We can’t wait to see the innovative angles and high quality surfing footage that our sponsored athletes and Drift customers will be able to capture, thanks to the functionality of our new mounts.” 

Surf Mount – The Surf Mount is equipped with a tough 3M VHB adhesive suitable for surfboards, kiteboards, and windsurf boards so that surfers, from novice to pro, can capture the thrill of their first wave or that perfect barrel from their most recent session. Incorporating the new ratchet washer system and made from a super durable waterproof polymer, the Surf Mount will securely lock your camera into position. And with the camera being able to pivot more than 100° and rotate 360°, the Surf Mount ensures that you get that perfect shot. The Surf Mount also includes a nylon cord, attaching the camera to the mount, making it impossible to lose your camera, even in the heaviest conditions. MSRP $19.99

FCS Surf Mount
 – The FCS Mount allows surfers to secure a Drift camera to the deck of their board, with no need for adhesive, so that they never miss filming a single wave. The FCS Surf Mount fits into a standard FCS plug and by using the FCS system, the mount can be easily swapped between boards.  Incorporating the new ratchet washer system and made from a super durable waterproof polymer, the Drift Surf Mount will securely lock your camera into position. And with the camera being able to pivot more than 100° and rotate 360°, the FCS Surf Mount ensures you get that perfect shot. The FCS surf mount also includes a nylon cord, attaching the camera to the mount, so your camera won’t end up on the bottom of the ocean.  MSRP $9.99           

The Surf Mount and FCS Surf Mount are available now.  

 For more information about Drift, visit www.driftinnovation.com.  To purchase Drift products, visit a Drift retailer near you.

About Drift:

Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features   such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field.  For more information about Drift Innovation, visit www.driftinnovation.com