Drift Innovates with New Mounts to Withstand Action, Reduce Vibration

For Immediate Release

Media Contact:
Lauren Fallert
Verde PR & Consulting

London — Aug 8, 2012

Drift Innovation, leading action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, has introduced three new heavy duty mounts to ensure that Drift cameras hang on throughout the high intensity, high speed, and variable terrain of action and motorsports.  The Suction Cup Mount, Handlebar Mount, and Rollbar Mounts were designed to hold Drift cameras securely in place, allowing them to capture the best possible POV footage.

Suction Cup Mount  – A newly designed suction mount specifically made for all current and previous model Drift cameras. This rugged, industrial strength mount is perfect for attaching Drift cameras to a car, windscreen, motorbike or snowmobile. The durable polymer composition combined with the addition of the new, ratcheted washer the Drift Suction Cup Mount will securely lock your camera in a set position, even under extreme conditions.  This new design focused on reducing the weight of the mount by over 50% to its predecessor ensuring that it keeps vibrations to a minimum at high speeds.   Making use of the rotating lens and rotating universal clip that are a signature of Drift cameras, the Suction Cup Mount can now be set up to an even lower profile allowing for that perfect shot. This new design also keeps the amount of parts needed to an absolute minimum.   MSRP $29.99

Handlebar Mount – Drift’s new, adjustable handlebar mount now allows users to securely mount their Drift camera to handlebars of various sizes. Designed with a polyurethane bushing the mount is ensured not to slip and reduce vibrations. Sizing is adjustable to grip handlebars from 0.75” (1.87cm) to 1.4” (3.55cm) and allows you to capture all the action from the road, trail and bike park. Made from a super tough nylon and incorporating the new ratchet washer system the Handle Bar Mount will securely lock your camera in a set position. The Handlebar Mount can pivot more than 180° and with your camera, rotate 360° allowing you to capture that perfect shot.  MSRP $19.99

Rollbar Mount – The Rollbar mount is the ideal mount for the serious motor sport enthusiast with a polyurethane bushing to ensure no slip as well as reduce vibrations. Adjustable, with grip from 1.4” (3.55cm) to 2.5” (6.35cm), the Drift Rollbar Mount is designed specifically with motorsports in mind.  Made from a super tough nylon and incorporating the new ratchet washer system, the Rollbar Mount will securely lock your camera in a set position. The Rollbar Mount can pivot more than 180° and with your camera, rotate 360° allowing you to capture all the action.  MSRP $29.99

“Our design team has worked closely with experts and athletes throughout the R&D process to create stronger, more reliable mounting accessories for Drift cameras.  Our goal was to eliminate chatter and slippage in our mounting systems so that they would meet the needs of users in high action sports,” said Milo Murphy of Drift’s Design Team.  “We have fine-tuned the line by adding features such as the new ratcheted washer system for a more flush, secure fit.  The proof will be in the footage; customers are going to be really pleased with the performance of these mounts.”

The Suction Cup Mount, Handlebar Mount and Rollbar Mount are available August 10th.  

For more information about Drift, visit www.driftinnovation.com.  To purchase Drift products, visit a Drift retailer near you.

About Drift:
Drift Innovation is a leading action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features   such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field.  For more information about Drift Innovation, visit www.driftinnovation.com