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Darby Communications Strengthens Team with Multiple Promotions

July 12, 2022

Media Contact

Angie Robinson
Darby Communications
828.254.0914 o / 828.337.6455 c

Asheville, NC

Asheville, NC – July 12, 2022 – Darby Communications, a prominent PR and digital marketing agency in the outdoor, mountain lifestyle, and craft food and beverage industries, is thrilled to announce four agency promotions this month.

Promoted to Assistant Media Relations Director, Katie Richter will use her talent for PR and staff management to work alongside Darby Communications’ Media Relations Director Suzanne Hermann, leading account teams, guiding and reviewing client PR strategies, planning and executing media events, and keeping a pulse of PR trends. Since 2018, Richter has shown dedication to helping the agency serve its clients with the utmost professionalism and creativity, as well as working to grow the agency’s roster. Her poise, forethought, and dedication in all aspects of her work will serve her well in this new role.

Ashleigh Sherman, who has been with the agency since early 2018 and is currently working on her M.S. in Communications with a focus on environmental communications at NC State University, is being promoted to Senior Account Executive. Sherman has shown immense talent and passion for working with nonprofit accounts and will be shifting her focus to growing the agency’s nonprofit PR sector. Hannah Kaminer, an Account Executive since 2019, is also being promoted to Senior Account Executive. Kaminer’s passion for storytelling has proved instrumental in growing the agency’s craft food and beverage department and in this role, she will guide strategy for all craft food and beverage clients.

Promoted to Digital Media Strategist, Lizzy Markman will advise the agency’s staff on best practices for growing social media accounts, maximizing social media ad spend, and ensuring client strategies are on point with the latest digital media trends. Her creativity and hunger for analytically driven strategy allow her to excel at this role and to ensure Darby Communications’ clients are leaders in the digital space.

“I am constantly blown away by the level of talent in this agency,” states Darby Communications president Angie Robinson. “The entire team’s eagerness to learn new skills and share that knowledge with each other makes me extremely proud. I’m thrilled to be able to promote these talented individuals into new roles where they can apply their skills to benefit our agency and clients and look forward to watching the rest of the team continue to grow as well.”

To learn more about Darby Communications, visit

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, active lifestyle, and craft food and beverage industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients. Their current roster includes: 360 Adventure Collective, Appalachian Gear Company, Around the Crown 10K, Astral, BRANWYN, Devil’s Foot Beverage Company, Green River Preserve, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Maine Fly Company, Nantahala Pisgah Forest Partnership, Nine Mile, PAKMULE, Poppy Hand-Crafted Popcorn, PubCorps, Sierra Designs, SylvanSport, Tarpestry, The RailYard, Ultimate Direction, and Wildwater. Learn more at or follow on social @darbycomm.