MONTREAL (Nov. 13, 2023) – – ewool, a leading Canadian brand specializing in premium heated apparel, will debut its 2024 line at Outdoor Retailer Winter, Nov. 16-18 in Salt Lake City, the leading U.S. business event for the $862 billion outdoor industry. Available now online at www.ewool.com, ewool will introduce the PRO+ Heated Vest, Metro Heated Vest, Heated Glove Liners, Heated Sock Covers engineered for outdoor enthusiasts, professionals and those who work in harsh winter conditions. ewool will be on display in the Global Sales Guys booth #3005-SN.
“We are redefining the way people experience the cold; our engineering enables consumers to embrace and enjoy what this harsh season brings,” said ewool Founder and CEO Alain Desmeules. “We are a welcome alternative for U.S. enthusiasts continuing to go outdoors in winter to pursue their personal passions and to embrace a healthier lifestyle. Equally important is our appeal to apparel brands looking to give their product designers distinct tools to incorporate best in class performance and comfort into their apparel offerings. Amongst our technology pantented innovations, SnapConnect simplifies the process of delivering heat, transforming the entire experience.”
In addition to SnapConnect, an all in one control button, the brand will introduce another industry-first, its haptic feedback mechanism. This patented technology gives consumers control over their garments by enabling them to check their vest’s heat level with the touch of a concealed button.
The PRO+ Heated Vest ($539) provides three levels of heat – Designed for the most extreme conditions, the PRO+ heated vest stands out for its unparalleled thermal power and extra large heating surfaces. Enjoy up to 7 hours of heat thanks to its slim and powerful battery. Or double up with a dual battery kit for up to 14 hours. The PRO+ heated vest is the go-to mid-layer to keep you warm no matter how cold it gets.
The Metro Vest ($359) is a full zip, lightweight, heated polar fleece vest with three levels of heating, with up to five hours of power and twice the heat of any other in the industry. It’s super slim and ultra-versatile and can be worn as is or effortlessly layered under other coats, making it perfect for fall, winter and even spring.
Heated Glove Liners ($339) provide exceptional warmth and optimal comfort for each finger that lasts up to 7 hours. With ewool’s SnapConnect technology, the user toggles between three heat levels, these slim-fitting gloves may be worn along with or under other gloves.
Heated Sock Covers ($359), unleash the unparalleled warmth of the heated toe box and experience simple and effortless SnapConnect™ charging. designed to keep feet warm for 8 hours or 16 hours with an extra battery, can be used with any ski boot.
In addition to introducing its own products, ewool is partnering with Global Sales Guys to explore licensing and retail partnerships with other renowned brands with its next generation technology for the outdoor, winter sport, motorsport, hunting and fishing categories.
About ewool: ewool, founded in 2013 in Montreal, creates heated clothing with powerful, easy-to-use, and reliable designs. ewool believes in embracing the cold, transforming it into an immersive experience with patented technology solutions.
ewool provides innovative technology integrated into winter wear for various sectors, including luxury, lifestyle, sports, workwear, and military. With over 250 patents, ewool features a range of high-performance heated clothing, available online and in select stores. ewool’s products, crafted with proprietary technologies and top-quality fabrics, are the future of warmth solutions. They incorporate ewool’s own battery, delivering rapid, efficient heat and an intuitive user experience. Right now, ewool’s line includes the PRO+ Heated Vest and the Metro Vest, the Heated Glove Liners, and the Heated Sock Covers, engineered for outdoor enthusiasts, professionals and those who work in harsh weather conditions.
