Boulder, Colo. (May 1, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged to participate in this newly established holiday to bring meal planning to the forefront of trip planning.
To help elevate this category, Backpacker’s Pantry encourages everyone to chime in with their nutrition tips and tricks and use the hashtag #BackpackingNutritionWeek throughout the first week of May.
“We’re excited to announce Backpacking Nutrition Week! This initiative is designed to raise awareness of the importance of proper meal planning for backpacking trips,” said Chris Dickerson, Marketing Director at Backpacker’s Pantry. “By focusing on nutrition early on in their trip planning, backpackers can ensure they have the energy they need to enjoy their adventures.”
Taking place early in the spring, before peak camping and backpacking season begins, the hope is that this educational week gives consumers the time and awareness to plan for their summer adventures and understand the importance of nutrition as a key component to their planning. Through the industry-wide sharing of fun and informational content related to backpacking nutrition, the goal is to uplevel this category which can sometimes be an afterthought when it comes to trip preparation.
Backpacker’s Pantry is joined by other outdoor industry brands and groups to celebrate and amplify #BackpackingNutritionWeek, such as American Hiking Society, BearVault, Continental Divide Trail Coalition, Crazy Creek, ExpertVoice, Fjallraven, Good-To-Go, Gregory Packs, Heather’s Choice, Mountain Safety Research, National Parks Fund, Outdoor Prolink, Royal Robbins, The Conservation Alliance, The Trek, and Washington Trails Association. Backpacker’s Pantry invites other brands, retailers, athletes, consumers, and ambassadors alike to take part in the celebration of all things backpacking nutrition this week.
To kick off Backpacking Nutrition Week, the company also announces its recently launched loyalty program called Trail Crew Rewards. To participate, customers need to set up an account on the Backpacker’s Pantry website, which will automatically reward them with 250 points. Customers can then earn extra points with every purchase, every $1 spent rewards customers with 5 points. Points can also be earned by completing special actions, such as following the brand on social media, referring a friend, points for your birthday, and leaving online reviews. With every 500 points earned, customers can spend their points on a variety of rewards, such as money-off vouchers, and more!
Check out some of Backpacker’s Pantry’s articles on backpacking nutrition, which include tips, advice from experts, and more on their blog here: https://backpackerspantry.com/blogs/news/tagged/backpacking-nutrition
For more information about Backpacker’s Pantry, please visit backpackerspantry.com.
About Backpacker’s Pantry
Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.
About American Outdoor Products
American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO. Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com
