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All Fifteen JanSport Dealer Climb Participants Reach the Summit of Mt. Rainier

July 8, 2009

Media Contact

Carrie Steinberg
Public Relations Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com

San Leandro, Calif.

JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced that all fifteen of the participants on its 38th annual Rainier Mountaineering Inc. (RMI) Seminar, June 12-16 in Ashford, Washington reached the summit of Mt. Rainier on Tuesday, June 16 at 6:30 a.m.. This five-day summit climb, led by senior RMI guide Casey Grom, Paul Edgren, and three other RMI guiding experts, featured an eclectic mix of participants including JanSport and VF employees, field sales representatives, JanSport outdoor industry and collegiate bookstore partners, the Associate Editor of Backpacker magazine and the winner of the 2008 8,000 Meter Challenge held annually in Southern California.

The 2009 JanSport RMI Seminar introduces many new climbers to the world of alpine mountaineering, hiking nearly 4.5 miles and 3,000 vertical feet, from Paradise (5,400 feet) to Camp Muir (10,060 feet), and then continuing on to Mt. Rainier’s famed 14,410 foot Columbia Crest, creating memories and forging friendships that will last a lifetime.

The 2009 JanSport climbers included:
1. Natalie Carr from REI Arcadia, winner of the 2008 8,000 Meter Challenge
2. Dean Fusco, Vice President, Operations for VF Outdoor and Action Sports
3. Steve Eaves, VF/Majestic Sales Director
4. Shannon Davis, Associate Editor for Backpacker magazine
5. Dave Baker, from JanSport retail partner Summit Hut
6. Jay Allen, from JanSport retail partner Northern Lights Trading
7. Jeremy Cole, from JanSport retail partner US Outdoor
8. Paul Wright, Assistant Manager at Northern Michigan University
9. Ken Sharbaugh, Buyer at Indiana University
10. Christo Kuzmich, from JanSport retail partner Adventure 16
11. Rick Saez, JanSport Product Line Manager – Outdoor
12. Josh Fabio, JanSport Collegiate Sales Rep
13. John McGuire, JanSport Equipment Designer – Outdoor
14. Lance Wiser, JanSport Sales Coordinator
15. Florence Saussol, Head of JanSport UK Customer Service

“Rainier is an awesome mountain to climb,” says Rick Saez, senior product manager for JanSport. The RMI guides did a fabulous job, we had a great team, and we were fortunate to get a clear weather window.” “I’m honored to be one of the members carrying on the 38 year tradition of the JanSport Rainier Dealer Climb.”

This year JanSport supplied each of its RMI Seminar participants with the new JanSport Pro Series Tahoma backpack, the perfect lightweight, technical pack engineered for any alpine adventure. For more information on JanSport’s Pro Series please visit: http://www.jansport.com/js_product_thumb.php?keywords=pro+series.

About Rainier Mountaineering Inc. (RMI)
RMI is the professional mountain guiding service whose industry-recognized standard in guiding excellence began on Mt. Rainier, Washington, in 1969. The staff of highly skilled mountain guides teaches the very latest in modern snow and ice climbing techniques and has been wearing and testing JanSport packs since 1971. Visit www.rmiguides.com for more information.

About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company’s products are sold in retail stores throughout the world. For more information, visit www.jansport.com.

About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kap.

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