Marc Cutilletta has been appointed Head of North America and will be responsible for Reima’s business and operations in both US and Canada. Reima is a globally leading kids’ activewear brand. Founded in Finland in 1944, Reima employs around 400 people. The company’s turnover was €154 million (USD 170 million) in 2022. Reima’s products and solutions are available in over 50 countries with 85% of net sales come from international markets. Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Reima’s design principles are innovation, functionality, safety, and fresh Finnish design. Read more at www.reima.com
Marc Cutilletta has over 25 years of experience in sales, particularly in the wholesale channel. Marc was most recently the Director of Sales at Hestra Gloves North America, a well-known glove company from Sweden. Marc has been working at Hestra since 2012, built a nationwide distribution network for the brand, and driven consistent sales growth with his team while increasing loyalty and brand awareness.
Marc is based in Denver, Colorado. He has a B.A. degree in Economics from Colorado State University. He will report directly to CEO Elina Björklund and be a member of the Reima Commercial Board.
“When Marc joins Reima, our company will take a step forward in building an omnichannel sales set-up for the entire North American market. I am confident that we can secure a seamless operation under his leadership, with the help of his experience in implementing effective sales strategies and operations. Welcome onboard, Marc!”
Elina Björklund
CEO
