OIA 2026 Hiking Report

The Hiking Boom Isn’t Slowing Down

Hiking has never been more popular—and the opportunity has never been bigger. OIA’s 2026 Hiking Report reveals how 63.4 million Americans are hitting the trails, with core hikers deepening their commitment and casual participants representing a powerful gateway into the broader outdoor industry. Whether you’re a brand building your next product line or a retailer looking to capture a growing market, this report gives you the data to make informed decisions.