[BEND, OREGON] – Algofy Outdoors, a leading digital marketing agency based in Bend, OR, has solidified a commitment to scaling outdoor brands by becoming a member of the Outdoor Industry Association. As part of this commitment, Algofy Outdoors will extend 15 hours of complimentary consulting services to fellow OIA members.
Red Wing, Minn. – December 11, 2023) – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the expansion of its product department with the hire of Austyn Dunham as product developer. Dunham joins a team of footwear
JEFFERSON CITY, Mo. and CARRBORO, N.C. (Dec. 11, 2023) — Fleet Feet announced today the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns Fleet Feet Columbia, the new store can be found at 2701 West Edgewood in Jefferson City. This
PORTLAND, OR – (Dec. 7, 2023) –Adventure Wagon, the premier builder of modular camper vans, announces its new Gear Shop, a curated collection of storage, sleep, power supply and camping products and accessories. At the Adventure Wagon Gear Shop, shoppers will find everything they need to outfit their vehicle for
PARK CITY, Utah (Dec. 7, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to promote
BOULDER, Colo. (Dec. 7, 2023) – Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and Astronaut Foods, the original source for freeze-dried astronaut ice cream, announced today the promotion of Kris Luikart to Vice President of Operations. With an extensive background of varied management experience, as well as her
JUPITER, Fla. (Dec. 7, 2023) – Born on the water and built for those who devote their lives to exploring it, Costa Sunglasses announces a new partnership with the Eddie Aikau Foundation, sponsoring the 39th Annual Eddie Aikau Big Wave Invitational. One of the most revered big wave surfing events
SEATTLE (Dec. 6, 2023) — More than 40 years after the outdoor apparel and gear brand Outdoor Research (OR) was founded, many people who use the company’s equipment likely aren’t aware the degree to which the company’s name is so closely tied to the relentless mission of its founder, Ron
Washington, D.C. (Dec. 6, 2023) — With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands need improvements and additional financial support to help manage those new levels of use, according to Outdoor Alliance (OA), a non-profit that works on behalf of the human-powered
PARK CITY, Utah (Dec. 6, 2023) – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel. “We are incredibly excited to partner with Backcountry,” says U.S.
PHOENIX – Dec. 6, 2023 – Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, today announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of introducing consumers to outdoor experiences
OSLO, Norway – December 5, 2023 – Oyster Cooler, the Norwegian brand revolutionizing temperature-sensitive storage, is proud to announce its inaugural product, the Oyster Tempo, has been recognized as one of Popular Science’s 50 Greatest Innovations of 2023 for its 36th Annual Best of What’s New Awards. Popular Science’s Best
Jupiter, Fla. (Dec. 05, 2023) – Born on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear
Durango, Colo. (Dec. 4, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery Mix that benefits Friends of the Colorado Avalanche Information Center (FoCAIC). Chocolate Mint Recovery Mix is
LOS ANGELES, Calif. – Nov. 30 2023 – Front Runner Dometic is known for its leading innovation and off-road tough overlanding and camping equipment. Dometic is proud to announce the release of the following three all-new Toyota Sequoia Roof Rack Kits: Slimline II, Slimsport and the Lightbar Ready Slimsport. Front
FRISCO, Texas (Nov. 30, 2023) — Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 55 pairs of its eyewear in addition to making a generous $20,000 donation to the non-profit organization Troops Direct. Troops Direct, a non-profit focused on providing active-duty servicemembers with critically needed
Industry-Leading Tactical Apparel and Gear Brand Makes Moves at The Executive Level to Drive Continued Omni-Channel Growth COSTA MESA, Calif., Nov. 30, 2023 — 5.11 Tactical, the global innovator of Purpose-Built Gear™, announced today a planned transition in the senior leadership of the company, effective January 1, 2024. Co-founder and
MUNICH (Nov. 30, 2023) Houdini Sportswear, the global circular outdoor company dedicated to versatile minimalist styles, amplified its sustainability commitment at ISPO Munich 2023 with a preview of its 2023 Planetary Boundaries Assessment set to be released in Q1 2024. Houdini challenges other brands to do better for the planet.
November 30, 2023 – The Clif Family Foundation is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 donation to the organization. The Clif Family Foundation (CFF) supports organizations that are working to transform food systems, revitalize the environment, and enhance community health. The incredible donation helps fund
SALT LAKE CITY (Nov. 29, 2023) – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is pleased to announce the launch of its used gear resale program. This first-of-its-kind program allows customers to buy gently used tents from White Duck Outdoors, providing a sustainable and affordable