Bend, OR – May 6, 2025 – BRANWYN,  the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he and

PHOENIX (May 6, 2025) – Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing, and award-winning design of the XP model, a pillar in the ebike industry beloved by more than

Aguadilla, Puerto Rico (May 6, 2025) – Lift Foils – creators, innovators, and developers of eFoils, surf foils, and foiling equipment – is proud to announce the release of the Florence x Pyzel 6’0, a limited-edition board that blends legendary surf shaping, deep-water performance, and true rider validation. Designed by

Bend, OR – May 6, 2025 – BRANWYN,  the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he and

PHOENIX (May 6, 2025) – Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing, and award-winning design of the XP model, a pillar in the ebike industry beloved by more than

Following the success of their first collaboration in 2024, sustainability-focused outdoor brand Finisterre and Gregory, the US label known for the supreme carrying comfort of its backpacks, have reunited for a new collection built for life in constant motion. The 2025 drop introduces a three-piece summer bag range – duffel,

RecPak, the pioneer in ultralight complete meal solutions for outdoor adventurers, is excited to announce its participation in an extraordinary backpacking giveaway in partnership with Trails Magazine and Cascade Mountain Ascents. Starting May 5th through May 20th, outdoor enthusiasts can enter for a chance to win an epic 4-day guided

SEATTLE (May 5, 2025) – Cascade Designs, parent company of iconic outdoor brands including Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl, is pleased to announce a new partnership with Mindful Outdoor Sales. Founded in 2022, Mindful Outdoor Sales is a dynamic agency made up of outdoor enthusiasts with a deep passion

Northern California, May 1, 2025 — S M B L (pronounced ‘symbol’) stands for ‘simple moments breathe life’ and launches today with a ‘simple’ but powerful premise: presence is everything. S M B L is a brand for those who find clarity, purpose, and freedom through movement on the trail,

Research results show that the 10th annual season of Protecting Blue Whales and Blue Skies Program (BWBS) in 2024 reduced the risk of deadly ship strikes to whales by 50%, underwater noise by 38%, smog-forming pollution by 1,400 tons and greenhouse gases by nearly 50,000 metric tons along the California

Frisco, TX – [April 2025] — Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution

BOULDER, Colo. – April 30, 2025 – Nite Ize®, a leading manufacturer of innovative solution-based outdoor and everyday carry products, today announced its acquisition of Orange Screw®. The company is known for its proprietary design of ground anchors for various outdoor applications including securing tents, canopies, landscape elements and anchoring other

PROVIDENCE, R.I. & LOS ANGELES, April 30, 2025 – Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, and Evolution USA, LLC, a leading U.S.-based licensing agency, today announced a multiyear partnership under which Evolution will secure licensing deals for a select

PARK CITY, Utah (April 30, 2025) – Rossignol athlete Marcus Goguen made history last month, becoming the youngest athlete to secure the overall Freeride World Tour champion title in men’s ski. At just 20 years old, Goguen’s achievement marks a milestone for both his burgeoning career and the Rossignol brand’s

Aguadilla, Puerto Rico (April 28, 2025) – Lift Foils, the pioneer of the eFoil category and a leader in performance foiling equipment, has begun shipping its newest flagship products: LIFT5 and LIFTX. After months of anticipation and a successful preorder window, both platforms are now arriving in the hands of

Frisco, TX – [April 2025] — Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution

SAN FRANCISCO – April 23, 2025 – Strava, the app for active people, today introduced Performance Predictions, a new subscriber feature that delivers personalized and estimated finish times for popular race distances: 5K, 10K, Half Marathon (13.1 miles), and Marathon (26.2 miles). Designed to help athletes train with greater clarity

Louisville, Colo. (April 23, 2025) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time Rad Dirt

Louisville, Colo. (April 23, 2025) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time Rad Dirt

April 22, 2025 – Earth Day is a time to come together, appreciate the natural world, and take action to protect it. At HEAD, we’re marking the event by launching our inaugural Sustainability Report (2024/25). By looking back at our recent past to examine key achievements, we can look forward