OSLO, Norway (April 16, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for
DENVER, Colo. (Apr. 16, 2024) – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres.
PORTLAND, OREGON (April 15, 2024) –Dovetail Workwear, the largest exclusively women’s workwear brand in the world, announces its partnership with Locally, a leading technology provider bridging online and offline retail, to streamline the way consumers purchase Dovetail’s innovative apparel, while driving foot traffic and revenue for the brand’s nationwide network
April 15, 2024 – Boulder, Colo. – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices,
Ho Chi Minh City, Vietnam (April 15, 2024) – OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind Cirql™, a sustainable materials solutions provider for the global footwear industry, today unveils a new midsole foam called Cirql rTPU30. This brand new patented innovation is made
DENVER, April 12, 2024 – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first elite
LOS ANGELES (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available
AMHERST, Mass. (April 10, 2024) – OrthoLite®, the global leader in comfort and performance footwear insoles, announces that its patent protection has been extended for the speckled appearance of its OrthoLite® Hybrid® Technology line, including Hybrid®, HybridPlus-Bio®, and HybridPlus Recycled®. Every OrthoLite insole, since the company’s founding in 1997, has
SEATTLE (April 10, 2024) — Astral, the leader in equipment designed for high performing wilderness athletes, introduces the Indus™, the world’s first freestyle-inspired high float life jacket. Built on over three decades of experience, the all-new Indus™ uses Astral’s Foam Tectonics™ architecture from Astral’s GreenJacket™, the current safety and performance
FLAGSTAFF, Ariz. (April 10, 2024) –Kahtoola, in partnership with Q Stories, a Flagstaff-based multimedia production company, debuts an inspirational documentary “Designed by Disaster” at the 17th annual 5Point Adventure Film Festival April 24-28, 2024 in Carbondale, Colorado. The film’s world premiere is Saturday April 27 at 3 p.m. at the
Washington, D.C. (April 10, 2024) — Yesterday, on a voice vote, House lawmakers passed the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package of outdoor recreation policy to improve outdoor recreation on America’s public lands and waters. The passage of this outdoor recreation policy package creates
SEATTLE (April 9, 2024) – evo, the outdoor retail and experiences company, today announced newly designed mountain bike essentials, community events, and new evoTrip experiences, including an official partnership with the original pioneer in adventure bike travel, Big Mountain Bike Adventures. NEW MTB evo 2024 Gear (IMAGES for editorial use)
April 9, 2024 – PORT COQUITLAM, BC. – When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. Design and technology come together for a cohesive full-power lineup consisting of three Range VLTs and one Sight VLT, catering
STOCKHOLM (April 4, 2024) – Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less. The line showcases multi-functional options for trail and road running, adventure travel and
Tuesday, April 9, 2024 – The House of Representatives has passed H.R. 6492, the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act, in a significant move towards enhancing public land access and promoting outdoor recreation opportunities across the country. Introduced by House Committee on Natural Resources Chairman Bruce Westerman
Outdoor Afro, Inc. and REI Co-op are announcing a collaboration for three new fully-guided trip offerings that will operate July through October in New River Gorge National Park, Shenandoah National Park and surrounding regions. Each experience is a four-day guided trip that celebrates Black joy by amplifying belonging, togetherness, and connection with nature. With itineraries
JUPITER, FL. (April 8, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of lifestyle frames, inspired by life on the water and crafted for wanderlusting souls. Boasting bold and fashion-forward details , Keramas, Nusa and Ulu
Participating brands gain access to trusted insights to rise above the competition. BOULDER, CO (April 4, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking Study, which focuses on key finance and business operations benchmarks
PORTLAND, Ore. (April 3, 2024) – OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer, commercial and government industries. The round of funding was led by Airbus Ventures, with participation from REI
BUFFALO, NY (April 3, 2024) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Specialty Sports Reps (SSR) to cover the Great Lakes trekking and outdoor retail territory, effective immediately. Specifically, SSR will be responsible for Michigan, Ohio, Indiana, and Kentucky. In addition