The Blinder Lights family just got better with advanced technology & more competitive price per lumen World-renowned cycling and outdoor accessory brand Knog is thrilled to announce the expansion of its best-selling Blinder Light collection. Combining robust aluminum CNC construction, compact design, optimized beam angles, powerful light output, multiple
Life Time Sea Otter Classic Summit Announces Speakers and Programming for 2023 Event
The Sea Otter Classic Summit, which is owned and produced by Life Time, announces the speaker line-up for the second annual event taking place April 17-19 at the Monterey Plaza Hotel & Spa. Summit speakers include leaders from the outdoor and various specialty industries, along with non-profit organizations’ founders, sustainability
VSSL and FCS Partner for Ultimate Summer Surf Kit
Collab offers surf repair essentials with other adventure necessities in one compact, water-resistant kit ABBOTSFORD, British Columbia – March 14, 2023 – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced the VSSL x FCS Surf Supply Kit, a trusted companion for every surfer. The kit
Moosejaw Announces 2023 Outdoor Accelerator Program Winners
Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announced the winners of its fourth-annual Outdoor Accelerator Program (MOA) in conjunction with partner ICELab . Aimed at boosting startup companies and increasing diversity within the outdoor industry, the company received over 40 submissions, narrowing it down to 10
OrthoLite® Announces Exclusive Partnership with Novamont to Create the First Circular Foam Material Solution in Footwear
OrthoLite®, the global leader of sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, the international leader in the development, production and eco-design of biodegradable and compostable bioplastics and biochemicals, announce an exclusive partnership in the creation of OrthoLite Cirql™, the world’s first circular foam material solution for
REI Co-op to open in Sarasota, Florida in fall 2023
Specialty outdoor retailer REI Co-op will open a store in Sarasota, Florida in fall 2023. The location will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing and more. For those who adventure on two wheels, a full-service bike shop will be staffed by
Honey Stinger Releases New Prepare Bar: Oat + Honey
Honey Stinger, the Steamboat Springs based sports nutrition brand that is trusted by more than 1,000 pro teams and collegiate programs, announces the newest addition to its Prepare, Perform, Recover product system: The Oat + Honey Bar. The new bar fits intothe Prepare category and features a delicious pre–workout blend
American Mountain Guides Association applauds introduction of Protect America’s Rock Climbing Act
The American Mountain Guides Association applauds the introduction of the Protect America’s Rock Climbing Act by Utah Rep. John Curtis (UT-03) and Colorado Rep. Joe Neguse (CO-02). The bill will preserve access to thousands of rock climbing routes in wilderness areas across the country. “Climbing guides rely upon climbing fixed
GORE-TEX Kahtoola Uphill Event Smashes Records to Raise Over $75,000 for Environmental Education
Kahtoola is excited to announce that their 16th annual GORE-TEX Kahtoola Uphill event in February 2023 raised a new record amount, over $75,000, for environmental education programs at Friends of Camp Colton. The 2023 event broke several records, for fundraising and participation, with nearly 400 racers racing up the mountainous
LOWA Boots Announces Recipients of 2023 Give Back Program Launching with Big City Mountaineers
5% of Net Sales of Purchases During Select Weeks Go To Six Nonprofits Throughout the Year LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today announced the recipients of its 2023 Give Back Programs, as part of their 100 Years of LOWA
Proprietary Technology Garnering Industry Awards; Staff Expands to Accommodate Growth LAND Energy, the Cleveland based tech company that pioneered a proprietary ecosystem of light electric vehicles (LEVs), enters 2023 with strong brand momentum due to increased orders from the surging consumer demand for planet – friendly transportation options. Since this
Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe and the Western US over the
Fleet Feet Launches “#ReasonsWeRun” Brand Campaign
Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, today announced the launch of its new “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who decide to start running, and the positive effects it has on their lives. Developed in partnership with creative agency MMGY Origin,
Make the World Like Camp with the Latest Chaco Collaboration
Chaco Footwear, the iconic outdoor lifestyle brand, announced today its 2023 Brave Trails Collection, a color-blocked, Pride-inspired line of sandals. For the third year in a row, this collection supports Brave Trails, a non-profit that provides a safe and inclusive space, along with leadership programming for LGBTQ+ youth, and this year directly
Salomon Unveils Index.02 Recyclable Running Shoe
Improving on the INDEX.01, the new edition of the brand’s recyclable running shoe is lighter, more comfortable and (still) designed to be recycled Salomon is proud to introduce the new INDEX.02, a new recyclable running shoe that builds upon the groundbreaking INDEX.01 model that the company introduced two years ago.
Silipint Selects Outtech for Sales & Marketing Partnership
Silipint, the Oregon-based brand known for its fun and colorful silicone drinkware, is pleased to announce their partnership with Outtech Inc., an outdoor industry leader in sales and marketing. Outtech will be working closely with Silipint as their sales representation partners nationwide in Hunting, Shooting Sports, Camping, Outdoor Sports Channels
Outdoor Eats and Darby Communications: A Perfect Recipe for Success
Outdoor Eats, the ultimate camp cooking resource founded by classically trained Chef Corso proudly announces its partnership with Darby Communications, an Asheville-based PR and marketing agency specializing in outdoors, active lifestyle, fishing, and food and beverage markets. Effective immediately, Darby Communications will serve as Outdoor Eats’ agency of record, working
Vimazi Pace-Tuned Running Shoes Now Available
Vimazi, a Pacific Northwest-based running shoe startup, has announced the release of their first models of pace-tuned running shoes, which are now available online. They’ll be available at select retailers in the next few weeks. Vimazi’s innovative pace-tuned shoes are engineered to deliver peak performance tailored to a specific pace
Snow Peak and Panasonic Partner to Reintegrate Nature into Our Lives
Portland, OR – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce a partnership with FUTURE LIFE FACTORY by Panasonic creative studio, exploring the theme of Naosobi, or “playing with nature” as it develops new products intended to deepen our society’s connection to
CGPR, French/West/Vaughan’s Greater Boston Office, Expands Client Roster and Leadership Team Heading into 30th Anniversary
CGPR, French/West/Vaughan’s (FWV) Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, today announced it added three clients to its roster: Trerè Innovation, The Woolmark Company and Tread Labs. Trerè Innovation, based in Asola, Italy, is the global leader for products and services in the high-tech apparel and