Leadville, Colo., (Sunday, August 20, 2023) – Celebrating its 40th year, the world-famous Leadville Trail 100 Run presented by La Sportiva race returned to Leadville this weekend, the pinnacle finale event of the 2023 Leadville Race Series. Event owner and producer, Life Time (NYSE: LTH) welcomed a field of more
AUGUSTINE, Fla. (Aug. 17, 2023) – ICEMULE Coolers—makers of the most portable, premium backpack coolers—introduces the Impulse, a new hands-free cooler inspired by the traditional “musette” bags made famous by Tour de France cyclists. The ICEMULE Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, all-in-one. The
Nite Ize Wins at Fifth Annual Pet Innovation Awards
BOULDER, COLO. – August 17, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its NiteHowl® Max Rechargeable LED Safety Necklace was named Collar Product of the Year at the 5th annual Pet Innovation Awards. The NiteHowl Max was chosen from over 2,000 global nominations because
OUTDOOR RETAILER INTRODUCES NEW FORMAT WITH EXPANDED BUYER FOCUS BEGINNING IN 2024
SAN JUAN CAPISTRANO, CALIFORNIA – (August 16, 2023) – Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and timelines, and include: Launching a large-scale
Outdoor Industry Climate Action Corps Releases 2022 Impact Report
Swift and strategic action puts outdoor collective on track to become the first climate positive industry by 2030 BOULDER, COLO [August 16, 2023] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its 2022 Impact Report, summarizing the group’s objectives, methodology, results, and
Nikwax Promotes Brian Davidson to Global CEO Current North American President will now also lead global business.
[Seattle, WA, Aug. 14, 2023]— Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has promoted Brian Davidson to CEO of its global business. Davidson will maintain his position as President of Nikwax North America, while also leading Nikwax globally. “Brian has achieved significant
Moultrie Mobile Edge Pro Cellular Trail Camera Featuring AI Technology Now Available
BIRMINGHAM, Ala. (Aug. 14, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, today announced its Edge Pro Cellular Trail Camera with all-new False Trigger Elimination capabilities powered by artificial intelligence (AI) is available in
Keegan Swenson Dominates at the 2023 Stages Cycling Leadville Trail 100 MTB Produced by Life Time, Smashing the Course Record by More Than 15 Minutes
Leadville, Colo., (August 12, 2023) – The 2023 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time (NYSE: LTH), witnessed history with defending champion Keegan Swenson’s dominating performance, in which he broke the course record by 15 minutes and four seconds. The new official course record
ZIANO DI FIEMME, ITALY (August 11, 2023) – La Sportiva, makers of the world’s finest mountain gear, announced today that it has acquired a majority stake in the Veneto-based company Meet Italia, a manufacturer specialized in the production of Made in Italy mountain footwear. This move consolidates a strategic partnership
ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) – ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years off to
CANADA’S EWOOL, PIONEER IN HEATED TECHNOLOGY, DEBUTS IN U.S. FALL 2023; ANNOUNCES EXPANDED GLOBAL HEADQUARTERS IN MONTREAL
MONTREAL – Aug 10, 2023 – ewool, a leading Canadian brand specializing in premium heated clothing, announces its entrance into the U.S. market. Created to redefine how people experience cold weather, ewool offers unparalleled warmth, comfort, and resilience to its customers, encouraging them to embrace the cold. ewool is committed
California’s Sacramento River Rail Trail and Trail Inducted into Rails-to-Trails Conservancy’s Hall of Fame
WASHINGTON, D.C.—Rails-to-Trails Conservancy (RTC), the nation’s largest trails advocacy organization, today announced that California’s Sacramento River Rail Trail and Sacramento River Trail will be inducted to its iconic Hall of Fame. Nestled beneath the Cascade and Trinity mountains, the trails provide 21 miles of transportation and recreation along California’s largest river. The trail pair
SAN LUIS OBISPO, Calif. [Aug. 9, 2023]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and
Kahtoola Celebrates the Designation of Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument
Flagstaff, Ariz. (August 8, 2023) – Today, President Joe Biden announced the designation of a Tribally led proposal to designate nearly 1 million acres of public lands surrounding Grand Canyon National Park as the Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. This is really
(August 8, 2023) – Today, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. The Grand Canyon is an iconic landscape and outdoor recreation destination. In 2021, 4.5 million visitors
Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors
OSLO, Norway (Aug. 8, 2023) — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available for Fall of 2023. The brand also shared updates on its U.S. women’s ambassador
Matador Travel Equipment Introduces the BetaLock™ – The Ultimate Travel Companion for Security and Style
BOULDER, Colo. (August 8, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is excited to share the launch of its latest cutting-edge product – BetaLock™. This innovative carabiner-format travel lock is poised to transform how travelers safeguard their belongings. As the pioneering product of its kind,
[Dover, NH, Aug. 7, 2023] — NEMO, the award-winning outdoor gear and accessories brand built to improve the adventure experience, has joined the climate- and adventure-focused organizations PeopleForBikes and the European Outdoor Group. Both memberships align with NEMO’s goal of reducing negative environmental impacts and leveraging education and partnerships to
REI Co-op to open in Beaverton, Oregon in spring 2024
SEATTLE – Specialty outdoor retailer REI Co-op will open in Beaverton, Oregon in spring 2024. As the anchor tenant at Walker Center, REI Beaverton will feature the largest gear and apparel assortment in the state. In addition, certified mechanics will tune and repair equipment through a full-service bike, ski and snowboard shop.
Elite Podiatrist & Footwear Developer Simon Bartold Backs Innovative Vimazi, Will Exclusively Distribute in AU & NZ
Portland, Ore., (August 2, 2023) – Vimazi, maker of the first ever pace-tuned running shoes, and Simon Bartold, globally recognized podiatrist to the running elite and advanced development consultant for industry leaders ASICS and Salomon, announce today a partnership to have Bartold be Vimaz’s exclusive distributor for Australia and New