CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen. Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth
SCRANTON, PA. [March 26, 2024] Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new “Planet Positive” communications campaign. Noble’s latest advancements with Ionic+® Botanical and Ionic+® Pro presents a new era
JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits
March 25, 2024 – After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and distributor of high-performance packs and luggage with
STOCKHOLM, Sweden. (March 25, 2024) – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s
WILLISTON, Vermont (March 25, 2024) – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut’s commitment to enriching the mountain
SALT LAKE CITY (March 22, 2023) – Gregory announces the launch of the Gregory Scholarship in partnership with the YMCA of Northern Utah’s BOLD & GOLD (Boys & Girls Outdoor Leadership Development) course. Gregory, a global leader in expedition, backpacking, daypacks, lifestyle, travel and camping gear, will provide one fully
BOULDER – March 21, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today marked its 35th anniversary, celebrating a journey of ingenuity, growth and commitment to ‘Inventing a Better Way’. Led by Founder and CEO Rick Case, Nite Ize has built a trusted reputation for inventing unique products
BOULDER, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency. Matador’s
Steamboat Springs, Colorado (March 21, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the addition of Michael Thompson as its new Director of Design and Development. Thompson joins Big Agnes with 20 years of experience in the outdoor industry with brands like Black Diamond Equipment, The North
WASHINGTON, D.C. – Outdoor Industry Association (OIA) commends the Senate Budget Committee for its recent hearing, “Recreation at Risk: The Nature of Climate Costs,” which spotlighted the profound effects of climate change on the outdoor economy. The hearing, held on March 20, 2024, brought together esteemed witnesses, including Theresa McKenney,
BOULDER, Colo. (March 21, 2024) – Astronaut Ice Cream, the original freeze-dried astronaut ice cream developed with NASA in 1974, is over the moon to be celebrating its 50th anniversary this year. As the stars would align, April 8, 2024 also marks a total solar eclipse, which hasn’t happened in
March 20, 2024 – PORT COQUITLAM, BC. —In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release the completely reimagined Carbon Fluid VLT E-MTB, now available at dealers and for order
Durango, Colo. (Mar. 20, 2024) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched a contest in celebration of its all new Rapid Hydration electrolyte mix. Hidden within variety packs of Rapid Hydration, Golden and Silver Tickets will reveal themselves, unlocking the chance to win
Hipcamp, the world’s leading campsite booking company, and specialty outdoor retailer REI Co-op today announced the launch of the “Summer of Magic Campout Series” (Summer of Magic), a campaign offering complimentary stays at Hipcamp’s best campsites across the country during peak weekends, as well as outdoor gear packages and guided experiences. Focused
BOULDER, CO (March 19, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released key insights from its new 2024 Outdoor Retail Sales Trends Report. Produced in partnership with Circana, the leading advisor on the complexity of consumer behavior, the report
FLAGSTAFF (March 19, 2024) – Overland Expo, the premier overlanding event series in the world, today announced it will host the first Buyer Summit May 15-16, a trade- only event including exclusive programming, networking, and education sessions. It will take place in conjunction with Overland Expo West at Tuthill County
SEATTLE – REI Co-op opens its largest store in Oregon on Friday, April 19, when the specialty retailer welcomes the community at its new Beaverton store. The outdoor retailer invites the community to a three-day celebration filled with outdoor brands, nonprofit partners, an afternoon social and more. Located at Walker Center
Aztec, N.M. (March 19, 2024) – Aztec Adventures has announced its 2024 off-road cycling event calendar, which brings mountain bike and gravel racing to San Juan County, N.M. Reliant on the energy sector for decades, the sandy washes and windy ridges surrounding Aztec and Farmington offer a scenic and challenging
SEATTLE (March 19, 2024) — Astral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications. Since 2002, Astral has earned a reputation for creating superior, unique and necessary equipment for wilderness athletes and explorers in a way that