LINCOLN, Neb. —Media are invited to a VIP tour hosted by Rails to Trails Conservancy, the nation’s largest trails, walking and biking advocacy organization, to learn about the transformative power, potential, and progress of the Great American Rail-Trail® in Nebraska, neighboring regions, and beyond. The Great American Rail-Trail is a
STAMFORD, Conn. – (July 18, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, announces its Spring 2025 collection reflecting today’s evolving consumer profile that includes more casual participants and those going outdoors for the first time. LOWA will introduce models designed
BIRMINGHAM, Ala. (July 18, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, expands its award-winning Edge series of cameras with two new introductions: the Edge 2 and Edge 2 Pro. The Edge 2 and the Edge 2 Pro are available for purchase now at www.MoultrieProducts.com and
BOULDER, Colo. (July 18, 2024)—La Sportiva announced today that it has signed elite climber Jesse Grupper. Effective immediately, Grupper will be using La Sportiva’s industry-leading climbing shoes and mountain footwear for competition and training. The Salt Lake City-based athlete is one of the best climbers on the World Cup circuit
REDMOND, Ore. (July 16, 2024) – Overland Expo Pacific Northwest, the second in the series of premier U.S. consumer events, continued its momentum with the recent Overland Expo Pacific Northwest, attracting over 16,000 attendees from 45 states and 10 countries. Four hundred exhibitors participated including: Goose Gear, premium vehicle-based storage
PORT COQUITLAM, British Columbia (July 16, 2024) – For 60 years, Live to Play Sports Group, the manufacturer of Norco Bicycles and Canada’s largest wholesale distributor of premium bicycles, parts and accessories, has been independently owned and operated in a partnership of the Lewis and the Zalkow families. As of
Seattle, WA. (July 16, 2024) – evo, the global outdoor experiences company today launched Travel Pro Deals, an exciting new initiative aimed at getting outdoor industry professionals to explore more with evo. The Travel Pro Deal program is valid at the new evo campus Tahoe City opening this winter, evo
SEATTLE, Wash. (July 15, 2024) — PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow,
Seattle, Wash. (July 15, 2024) – Therm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry – for better
BOULDER, Colo. (July 15, 2024) – deuter, a global leader in backpacks and outdoor equipment, is thrilled to unveil its groundbreaking 3D printed back system, featured in its new Hiline 8L (MSRP $350) and 14L (MSRP $375) mountain bike-specific backpacks. Set to launch in Spring 2025, the Hiline series is
DENMARK/HONG KONG (July 11, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, is expanding its presence in Asia beginning July 9, 2024, partnering with Hong-Kong-based Sportshouse, a leading sports retailer with over 60 stores across Hong Kong. Sportshouse features a wide range of international brands, including Adidas,
BIRMINGHAM, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available for purchase from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie
Seattle, Wash. (July 11, 2024) – Therm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer
BOULDER – July 11, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty outdoor, bike,
SAN FRANCISCO (July 11, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner. Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality sportswear and
Seattle, Wash. (July 11, 2024) – Today, Mountain Safety Research (MSR) announces the launch of the new SwitchTM Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system
CARRBORO, N.C. (July 10, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its inaugural Fleet Feet Running Report. The report includes running consumer insights based on a survey Fleet Feet commissioned with YouGov, scan data from technology partner Volumental, and systemwide sales data from their
WILLISTON, Vermont (July 9, 2024) – For more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing, sustainable products for the mountains continues in spring 2025 with its expanded offering in PFC-free
SAN FRANCISCO (July 8, 2024) – Since 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for use of lower-impact fibers. In 2023 the brand reduced overall emissions by 37% compared to
Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the Elite Trail Team (ETT) — a team of trail and ultra runners who compete in off-road events around the world. Under this agreement, TrainingPeaks is recognized as