CHAMONIX, France – August, 28, 2024 – With the introduction of its first high-performance trail-running shoe, Rossignol is taking another step forward in its diversification strategy. The new chapter is both a natural and decisive one for the storied brand from the French Alps boasting over a century of innovation
Greenville, S.C., (August 27, 2024) – Gran Fondo Hincapie is heading to five unique cycling destinations for its 2025 Gran Fondo event series. Cyclists can choose to ride the paved roads of Merced, Calif.; Chattanooga, Tenn.; Lehigh Valley, Penn.; Bentonville, Ark.; or Greenville, S.C. throughout the 2025 calendar year. Each
SALT LAKE CITY (Aug. 27, 2024) — Two groundbreaking, Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the appointment of Chico Bukovansky as global sales director. Bukovansky will oversee all sales and customer service operations for both brands, working closely with Pete Leazott and Doug Sheehy, sales managers
QUEEN CREEK, Ariz. and CARRBORO, N.C. (Aug. 22, 2024) — Fleet Feet, the largest franchisor of run specialty stores, announces the opening of its newest location in Queen Creek, Ariz. The new store is the first location for owners and operators Tom and Nikki DeBole and is located an hour
BOULDER, Colo. (Aug. 22, 2024) – deuter, a global leader in backpacks and outdoor gear, announces the hire of Michael Duffy as national sales manager, along with a pair of key promotions. Scott Park has transitioned from sales leadership to a new role as product line manager, and Amy Parulis
CARRBORO, N.C. (August 21, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced three new executive hires as the company enters a period of growth. Amy Diebler joins Fleet Feet’s Store Support Team as chief financial officer. In her role, Diebler will oversee all finance functions
FERNDALE, Wash. (Aug. 21, 2024) — Superfeet, the global leader in performance insoles, proudly announces its recognition as one of Inc.’s Best Workplaces for 2024. The accolade highlights the brand’s commitment to creating an empowering and inclusive workplace culture. This prestigious award, shared by notable brands like Patagonia and Salesforce,
RENO, Nev. (Aug. 20, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, recently elected a new slate of officers and welcomed three new board members. The board — which reflects the geographic and market diversity served by its retailers — contributes
[Forest City, Iowa, August 20, 2024] – Winnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries (NYSE: WGO), is thrilled to announce the launch of its latest campaign, “Home Is Where You Take It” under their current brand platform Go Where You Feel. Winnebago has long enabled adventure-seekers
BOULDER – August 15, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today announced its NiteMeow™ Rechargeable LED Safety Necklace was named Best Collar of the Year for the Sixth annual Pet Innovation Awards. This recognition is awarded by The Independent Innovation Awards Program, the industry’s premier platform
LOVELAND, COLO. (August 15, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Mountain West, the third of four 2024 U.S. events, takes place August 23-25 in Loveland, Colorado at the Ranch. Over 19,000 overlanding enthusiasts will see over 300 brands including the
CARRBORO, N.C. (Aug. 15, 2024) – Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based on three years of annual revenue growth and is considered America’s entrepreneurial benchmark. Fleet Feet is No.
August 15, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2024 collection, now available at retail partners and Grundens.com. The new lineup features an expanded range of the brand’s Neptune and Transmit waterproof outerwear for commercial and sport fishing, respectively,
Beaverton, OR – August 14, 2024 – Six Moon Designs, a pioneer in ultralight outdoor gear, announces the launch of the revolutionary ADC Travel Pack for adventure trekking and travel. Featuring the company’s trail-proven backpack suspension system integrated into a suitcase-style travel pack, the ADC Travel Pack is lightweight, comfortable
Bentonville, Ark., (August 13, 2024) – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and this year, launched its latest event taking place in Bentonville, Ark., Sept. 6 – 8. The multi-day cycling celebration will offer scenic rides, live music, and a family festival with free
FORT WORTH, Texas (Aug. 13) — Iconic workwear brand Dickies, known for its durable, high-quality clothing, has partnered with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies’ workwear, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across
Reno, NV. (Aug. 13, 2024) – After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching
SEATTLE (August 13, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment and footwear with the priority of protecting soil and water resources through its production process. Today, Astral announced its upcoming collection of footwear for Fall 2024. The new collection will feature
San Clemente, Calif. – August 8, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is celebrating its 10 years of business by launching a capsule collection featuring the work of Sight Study, an art and design outfit based
FLAGSTAFF, Ariz. (August 6, 2024) – Kahtoola, in partnership with Flagstaff Mountain Film Festival (FMFF), announces the local premiere of its inspirational documentary “Designed by Disaster” at the festival’s Fall Showcase at the Prochnow Auditorium in Flagstaff, Ariz. on Saturday Sept. 7, 2024 at 7 p.m. MST. The event features