PRESENTED IN PARTNERSHIP WITH PROTECT OUR WINTERS AND TELLURIDE MOUNTAINFILM
Last Memorial Day, leaders from across the outdoor industry gathered to explore the challenges related to climate change and to help define tangible business actions both on the advocacy and mitigation fronts. Ultimately many attendees signed the first ever CEO Pledge and began taking meaningful action in the fight against climate change. Join OIA, industry leaders and climate experts in Telluride, CO for an an afternoon and evening of education and action on the planet’s most important issue.
Podcast: Climate Crusaders POW and New Belgium Brewing
These leaders and their organizations have made it their mission to reduce their and their businesses’ impact on the planet.
Hotel Madeline, Telluride Mountain Village
The health of the outdoor industry is inexorably tied to the health of our planet. We know that we must advocate for effective climate policy while also reducing the impact of our business on the environment. But for many outdoor businesses, knowing where to start, what to do, and how to make an immediate difference can be baffling. Learn how to approach the challenges of global warming using scalable strategies that work – whether you’re an executive, sustainability or marketing professional, brand athlete or ambassador, or social influencer.
Henry Fountain, Climate Reporter, The New York Times
Explanation of three ‘How-To’ Sessions: Messaging, Policy, and Corporate Responsibility
Amy Roberts, Outdoor Industry Association and Mario Molina, Protect Our Winters
Protect Our Winters and OIA believe that when it comes to climate change, complacency is not an option. This session will provide a narrative and suggest a message structure for those seeking to shape a position for their brand’s on climate change and how to learn from the outdoor industry’s success in advocating for our public lands. Read more about this session.
Discussion Lead: Dan Tishman, Chair, Natural Resources Defense Council
Jon Golden-Dubois, Executive Director, Western Resource Advocates
Tim Sullivan, The Nature Conservancy
Nikki Hodgson, Outdoor Industry Association
For organizations striving to be leaders on climate, the foundation of a solid climate action plan includes setting transparent goals and implementing an array of practical carbon reduction strategies. This session will look at setting company and industry level carbon reduction goals, energy efficiency strategies, and examples of how a few outdoor industry companies are setting goals and implementing strategies to achieve them.
Protect Our Winters & Outdoor Industry Association
- Messaging Action: Draft a statement on how your brand would talk about climate in its unique voice
- Policy Action: Contact your state’s Public Utilities Commission to start a conversation around clean energy
- Sustainable Business Action: Connect OIA to the contact in your company to work on Science Based Targets
Success Stories from the Outdoor Industry on What You Learned Today
Moderator (Amy Roberts)
Johnny Land LeCoq, Fishpond
Todd Copeland, Patagonia
Lindsay Bourgoine, POW
Liberty Bar, Telluride
The 2017-18 winter in southwest Colorado will be one for the record books – and not in a good way. The late snowfall and shallow snowpack have impacted business, diminished runoff and amplified drought conditions. Join us for a lively discussion relating the impacts of unpredictable winters on outdoor business to the science behind the causes.
Moderator: Conrad Anker
Panelists: Eric Dalton – Owner, Jagged Edge Mountain Gear, Gordon Seabury – CEO, Toad&Co, Jeff Derry – Executive Director, Center for Snow and Avalanche Studies, Hillaree O’Neill – Ski Mountaineer / POW athlete / Climate Activist, Pete Wagner – Wagner Custom Skis
Discounted premiere passes and lodging for Mountainfilm, May 25-28, 2018 are available to all attendees.
AGENDA HIGHLIGHTS FROM THE 2017 OUTDOOR INDUSTRY CLIMATE LEADERSHIP SUMMIT
Science Perspective – James Holdren, Former Science Advisor to President Obama; Drew Jones, Co-Director, Climate Interactive; James Balog, Photographer and Star of Chasing Ice
Business Perspective – Chris Miller, Ben and Jerry’s Social Mission Activism Manager; Dan Tishman, Tishman Construction Chairman and CEO; Letitia Webster, VF Corporation’s VP of Global Corporate Sustainability
Policy Perspective – Anne Kelly, BICEP—Business for Innovative Energy and Climate Policy Senior Director of Policy; Jon Goldin-Dubois, Western Resources Advocates President, and other experts invited.