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Winning Customer Loyalty in the Era of Infinite Choice

June 20, 2019, 11:00 am
The Camp

Not long ago, consumers planned trips and loaded their basket in one store. Now, we buy what we need, when we need it – from different retailers – because we can. Loyalty has taken a backseat to practicality, access & speed.Retail is still local, but influence is online. 87% of retail sales are happening in-store, 75% of those in-store sales are digitally influenced. How do you ensure shoppers choose you? How do you build loyalty digitally and in-store?