The Bonfire Effect. A System for Convening Consumers in Place
Presenter: Kevin Kelley, Shook Kelley
How can brick and mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization? By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience.
Wed, January 11, 2017 · 3:00 PM — 4:00 PM
OIA at Outdoor Retailer: Marriott at City Creek - Salon D