PRESENTER: Sarah Sanchez, Tinuiti
DESCRIPTION: Digital ad spending is on the rise, with eMarketer projecting that in 2019, Facebook’s US ad revenue will grow to more than $28 billion. So how can brands create an effective strategy to leverage the far-reaching power of the world’s largest social network?
Using examples from retail brands who are successfully using the latest tactics to maximize their paid social ROI, this session will describe how to harness the power of Facebook to address each step of the conversion funnel – from brand-building through creating customer loyalty. With an eye towards best practices, attendees of this session will learn:
- The most effective way to segment your audience
- How to allocate your budget for the best results
- Which platforms are most effective for selling products, events, and services