We will learn and collaborate on the final two GEAR training segments.A: Appeal. The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have. R: Relationship. Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. In this phase we are interested in long-term RELATIONSHIPS with our customers.