2019 Outdoor Retailer Summer Market

OIA, in partnership with Outdoor Retailer, offers FREE professional training opportunities for all Outdoor Retailer attendees. Sessions will be held in the Hyatt Regency Hotel, and around the show floor.

Tuesday 6/18
Wednesday 6/19
Thursday 6/20
7:00 am - 8:45 am

OIA INDUSTRY BREAKFAST: Good is the New Cool

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Afdhel Aziz, Author and Keynote Speaker

DESCRIPTION: Join Outdoor Industry Association with keynote speaker Afdhel Aziz in an equal parts inspiring and instructive presentation on Good is the New Cool.  This presentation helps audiences discover the deeper purpose in their work and lives that will lead to greater personal fulfillment and organizational profit. By sharing lessons from various brands and partnerships, this keynote provides audiences with rousing stories and a revolutionary roadmap for how to grow your business and do good while harnessing the power of cool.

POWERED BY BRANDLIVE:

SPONSORED BY:

9:00 am - 10:00 am

Coffee & Community

The Camp

Jumpstart your Day 1 with a cup of joe! Come together for coffee, connection and candid conversation with Camber Outdoors

9:00 am - 12:00 pm

Universal Belay Certification

High Altitude Den

Have you ever noticed that lots of climbers don’t belay the same way as you do? Or that climbing instructors teach belaying one way, but then after class those same students belay differently? Where does all that variety come from? Is it safe? The AAC’s Universal Belay Program is designed to help every belayer find a common language and recognizable belay standard to ensure you get a safe catch.

9:00 am - 12:00 pm

Climber Skill/Game Bucket

High Altitude Den

We’ll have a treasure chest of games and content that any participant can draw from. They reach into a blind grab-bag style bucket, treasure chest, or goody bag, and draw out an object that will have programmed elements that correspond to it and swag incentives for doing so.For total beginners, we’ll teach a skill related to item.For enthusiast climbers, we’ll provide a practice forum for the participant to ask questions and learn more than they already know. Enthusiast climbers can participant in the seasoned climber’s game/challenge.For seasoned climbers, will have an associated challenge/game, and we’ll have a leader board to record and display high scores accrued throughout the show.

9:30 am - 10:30 am

Retailer Orientation

MR113-SL

Need a cup of coffee and a lay of the land? Join the Attendee Relations team for Retailer Orientation and get more information about the show, including show areas, floorplan and where to find food and beverages.

10:00 am - 11:00 am

Brand Loyalty isn’t Dead: How to Get Customers to Commit to a Sustainable Relationship in 2019

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Tyler Sickmeyer, Fidelitas Development

DESCRIPTION: With marketing budgets shrinking and expectations growing every quarter, the premium placed on sustainable revenue has never been greater. Tyler will show the Outdoor Industry’s marketing leaders how to turn their businesses’ customers into loyal brand evangelists (Hint: don’t discount!). Marketers that can convince customers to enter into a long-term relationship with their brands will enjoy an evergreen source of repeat business. Tyler gives an entertaining look into the modern methodology of brand loyalty, including:

  • Strategically developing your brand’s story
  • The art of capturing and keeping customers’ attention
  • The WIIFM Factor
  • 5 brand loyalty trends you can’t afford to ignore
  • How to create a rewards system that works
  • 3 fail-proof tactics for earning positive reviews

 

10:00 am - 11:00 am

The Healing Power of Outdoor Recreation and the Powerful Role Parks Play in our Everyday Lives

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Suzi Guardia, Blue Star Families; Mike Greenwood, Team Red, White & Blue; Kyle Martin, Outdoor Mindset

MODERATOR: Ivan Levin, National Park Trust

DESCRIPTION: Outdoor recreation is emerging as one of the leading tools being used to address emotional and psychological well-being.  Whether it is a military family’s feeling of isolation, a veteran’s struggle with PTSD or an individual affected by neurological challenges, the outdoors provides a physical setting and space for community building, therapy and healing. Join the National Park Trust as they moderate a discussion with a panel of organizations working with unique communities around the country on the important contributions the outdoors provides to improving quality of life.

10:00 am - 11:00 am

Active Trends SS21

Trend + Design Center

The Parisian trend office INMOUV, specialized in Active sport, is pleased to present its vision of Outdoor Sport for the SS21 season. INMOUV will present its new directions styles, colors, materials, finishes, prints for the summer 2021 to nourish your creativity. The agency will also present you its latest product creations, silhouettes and must have from its new Active style lab trend book.

10:00 am - 11:00 am

Climate Neutral: It’s time for all brands to act.

The Camp

The climate is warming, it’s our fault, and the time for action is now. Join moderator Alex Honnold and Climate Neutral co-founders Peter Dering and Jonathan Cedar for a frank discussion on the type of pragmatic, measurable action all brands can and should take. Immediate action on climate change is not only possible, it’s easier and cheaper than many companies think. Join us to discuss a simple framework that all companies can use today to build total climate neutrality into their corporate sustainability efforts.

10:00 am - 11:00 am

SOCIAL STUDIES

The RANGER Station

From URL to IRL, we’ll break down all you need to know about the evolution of social media and the outdoor industry.

10:00 am - 11:00 am

Retail Buyer Buddy Program

Outdoor Retailer Flag in the Foyer

New to Outdoor Retailer or just want a fresh set of eyes on Summer Market? Meet at the Outdoor Retailer Flag at 10 a.m. to join the Retail Buyer Buddy Program and shop the floor with another retailer.

11:00 am - 12:00 pm

From Frenemies to Best Friends – Turning the Threat of Brands Going Direct Into a Win-Win by Putting the Customer First

The Camp

There is no way around it: Today’s consumers have never had more options when it comes to shopping, and their expectations from both retailers and brands have never been greater. Brands are increasingly launching direct-to-consumer channels to get closer to the customer, but what does that mean for the retailer? To thrive (and survive) retailers must adjust to this new retail reality by focusing on creating differentiated customer experiences, delivering customer value and working closely with brands to develop a strategy where everyone wins. In this session, we will explore:•Direct-to-consumer trends and how they impact retail•Best practices for how to approach this new retail reality•Strategies and tactics for developing successful retailer/brand relationships

12:00 pm - 1:30 pm

A Centennial Confluence of Music and Activism

The Camp

Join the National Parks Conservation Association in its 100th year, along with indie-folk band The Infamous Flapjack Affair, and other partners, for a musical journey through national parks along the Colorado River basin. This event pairs live music with a condensed screening of the new award-winning documentary, Confluence, followed by a panel discussion with the filmmakers and other key voices that tell the story of people’s connection to these fragile landscapes.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH: Working together to advance Diversity, Equity and Inclusion in the Outdoor Industry

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS:  Teresa Baker, African American Nature and Parks Experience; Lise Aangeenbrug, Outdoor Foundation; Diana Seung, Camber Outdoors

MODERATOR: Dr. Carolyn Finney, Author & Scholar

DESCRIPTION: Please join us for a discussion of the work being done by many different participants in the outdoor industry who share the end goal of making the industry more diverse, equitable and inclusive.  This session will discuss the challenges and opportunities in the work of DEI and acknowledge that achieving our diversity goals requires collaboration, skillsets and leadership by many different organizations and individual leaders.

*Please note that box lunches will be first come, first served.

POWERED BY BRANDLIVE:

SPONSORED BY:

 

 

12:00 pm - 1:00 pm

SPARK 20/20 Meet-up

The Ranger Station

Spark 2020 is an event bringing together stakeholders of the outdoor DEI (Diversity, Equity, Inclusion) community to connect, network and share resources. Please join us at daily at The RANGER Station for a meet-up designed to engage with those working towards the same intention, goals, and mission.

12:00 pm - 2:00 pm

Open Climb

High Altitude Den

Come climb at the boulder in the High Altitude Den!

1:00 pm - 3:00 pm

Live Art with Latasha Dunston

The Ranger Station

How has the outdoors shaped your identity? Latasha Dunston from Jitterbug Art will be on-stage illustrating the myriad of feelings we all experience in the outdoors. Join us for this live art activation.

1:30 pm - 2:30 pm

Shifting Power

The Camp

Join us for an education session on shifting traditional top down management structures in speciality retail shops. Learn how nonhierarchical leadership increases staff engagement and retention, and builds a supportive shop culture that enhances the customer experience. Shifting responsibilities and tasks among more people and defining roles clearly makes for a simple sustainable work/life balance for everyone on your team.

1:30 pm - 2:30 pm

Five Quick Wins to Kick-Start Your Sustainability Strategy

Trend + Design Center

Sustainability can feel like a long, slow journey with few rewarding views in sight – unless, you’re equipped with a map of the landscape, a focused strategy and the right resources. Despite most brands having limited-to-no dedicated sustainability staff, not taking action won’t be an option for long given the growing trends of consumer, retailer and non-profits expecting responsible products, transparent supply chains and a unique point of view. In order to keep up, and even get ahead, there are simple steps brands can take now regardless of their size or resource-constraints. Come listen to recent attendees from OIA’s new Sustainability Boot Camp workshops as they discuss these simple steps, how they’re approaching their strategy and quick wins that will get you ahead of the curve.

2:00 pm - 3:00 pm

Don’t Leave Money on the Table: How Two U.S. Trade Programs Can Help Your Company Lower Costs in a Challenging Trade Environment

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Jayme White, U.S. Senate Committee on Finance; Sara Bowersox, KEEN Footwear; Tony Meneghetti, Timbuk2

MODERATOR: Rich Harper, Outdoor Industry Association

DESCRIPTION: From the U.S-China trade dispute to steel and aluminum tariffs, outdoor companies -both importers and domestic manufacturers alike – are confronting rising import taxes on a number of inputs and final products. Your company may not be aware of two existing programs that can help improve your bottom line: the Generalized System of Preferences (GSP) and miscellaneous tariff bills (MTBs). Join us for a discussion on how GSP – the main U.S. trade preference program for developing countries – and MTBs – a temporary duty reduction/suspension program – can substantially reduce your import tariffs and free up savings to grow your business.

2:00 pm - 3:00 pm

Appreciation vs. Appropriation

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Elyse Rylander, OUT There Adventures; Jaylyn Gough, Native Women’s Wilderness; CJ Goulding, Children and Nature Network; Jose Gonzalez, Latino Outdoors

DESCRIPTION: This session will unpack the topics of cultural appropriation, misrepresentation, and how it impacts our industry. After defining these concepts and outlining strategies for change, we walk participants through an activity that will exemplify cultural appropriation and misrepresentation of specific identities.

2:00 pm - 3:00 pm

Own Your Own Backyard: The Ultimate Roadmap to Winning Locally Online

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Lance Bachmann, 1SEO.com

DESCRIPTION: This session will dive deep into integrated digital marketing campaigns, focusing on how working with SEO can drive consistent leads online. With local SEO, we’ll dive into the importance of citations and reviews for your business; including how attendees can leverage their website over the local competition in their area. Attendees will gather clear takeaways on how to strengthen their online presence, starting with SEO best practices. From social media, email marketing and web design to pay-per-click advertising (PPC), video production and more, we’ll discuss why SEO is necessary for a sustainable campaign and win locally online!

2:30 pm - 3:30 pm

Empowering Designers to Rapid Prototype: Part I

Trend + Design Center

Technology in the hands of product designers leads to innovation, more imapactful products, and ultimately more efficient, and sustainable product development. Join Andrew Deceuster, product design and development professor at Utah State University as he demonstrates innovative new practices in product prototyping. This interactive workshop is happening twice at Summer Market!

2:30 pm - 3:30 pm

Climbing EDU: Anchors

High Altitude Den

2:30 pm - 3:30 pm

More. Better. Faster. How to Scale Your Omni-Channel Product Content Machine.

The Camp

Producing a single product description is easy. Producing 300, 1,000 or 10,000 product descriptions a season is hard. It can also be slow and expensive. But it doesn’t have to be. Brian Hennessy spent the last decade building a team and perfecting a process that turns out over 50,000 accurate and engaging product descriptions a year for global clients like adidas, Burton, Carhartt, Reebok and Rossignol. In this talk Brian shares all the mistakes he made scaling his product content machine so you don’t have to. You’ll learn how to fine-tune your process, establish quality standards and scale your production without busting your budget or losing your marbles.

3:30 pm - 4:30 pm

The Power of Collaborations

The Ranger Station

Sponsored by Maine Outdoor Brands, this is a small panel discussion moderated by Carolann Ouellette, the director of Maine’s new Office of Outdoor Recreation. Learn how large established brands and small emerging brands can leverage one another’s strengths in innovating new products, attracting new customer and ultimately driving sales. On the panel will be James Morin from Flowfold, James Zabala from L.L.Bean and Jim Hauptman from Blaze Partners (a brand strategy agency, in Portland).

3:30 pm - 4:30 pm

Cotton Incorporated: Activewear Trend Forecast – 2021-2022

Trend + Design Center

Cotton Incorporated’s annual active forecast details cutting-edge lifestyle inspiration, inspirational color stories, and the latest cotton fabric innovations for the 2021-2022 season. Jenna Caccavo, Sr. Trend Forecaster and Fashion Marketer with Cotton Incorporated will be presenting.

3:30 pm - 4:30 pm

Social Media Trend Report

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Sarah Sanchez, CPC Strategy

DESCRIPTION: Digital ad spending is on the rise, with eMarketer projecting that in 2019, Facebook’s US ad revenue will grow to more than $28 billion. So how can brands create an effective strategy to leverage the far-reaching power of the world’s largest social network?

Using examples from retail brands who are successfully using the latest tactics to maximize their paid social ROI, this session will describe how to harness the power of Facebook to address each step of the conversion funnel – from brand-building through creating customer loyalty. With an eye towards best practices, attendees of this session will learn:

  • The most effective way to segment your audience
  • How to allocate your budget for the best results
  • Which platforms are most effective for selling products, events, and services
3:30 pm - 4:30 pm

Afternoon Buzz: AAC & POW Climb

High Altitude Den

Join in on a discussion about our newly launched partnership to confront Climate Change. Featuring AAC & POW Staff, and pro climbers.

3:30 pm - 4:30 pm

Plastic Pollution: We Are the Problem and the Solution.

The Camp

4ocean is an ocean cleanup company actively removing trash from the ocean and coastlines while inspiring and educating individuals to work together for cleaner oceans, one pound at a time. We will be discussing marine debris as a global issue, why it’s important to everyone, and what you can do to help every day. Plastic does not only impact the ocean and marine life but people as well; plastic pollution has become both an environmental and socioeconomic issue that we can change for the better. From reducing our single-use plastic to learning how to properly recycle, we can help guide you in the right direction! The ocean is the resource of all life on Earth. In order to protect ourselves, we must first protect the ocean.

3:30 pm - 4:30 pm

Developing a Sustainable Hemp Fiber Supply Chain in the United States

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Guy Carpenter, Bear Fiber; Eric Henry, TS Designs; Bert James, Hemp Farmer; Tom McCall, Cap Yarns

MODERATOR: Dave Petri, Cynosura Consulting

DESCRIPTION: Outdoor Brands can be an instrumental partner in developing the U.S. Hemp supply chain.  In order to raise awareness, this panel discussion with leading experts can help lay the foundation for creating a “Sustainable Domestic Hemp Fiber Supply Chain”.   This session will educate the attendees on the current state of hemp fiber in the U.S., provide a future industry framework, and a call to action to develop a domestic sustainable hemp fiber supply chain in the United States. This panel will review the current state of Hemp Fiber production in the USA, propose a vision for U.S. Hemp Fiber Industry, explain requirements for demand generation to achieve commercial viability, layout the time frame horizons for having a meaningful domestic crop production and finally recommend a call to action.

4:30 pm - 6:00 pm

4Ocean Happy Hour

The Camp

Join the 4Ocean crew after their panel at The Camp for happy hour!

4:30 pm - 6:00 pm

Maine Outdoor Brands Happy Hour

The Ranger Station

Stick around after the The Power of Collaborations panel for a happy hour with Maine Outdoor Group. FREE beer and good conversations guaranteed.

6:00 pm - 7:30 pm

Outdoor Retailer Inspiration Awards

Hyatt Regency Denver at Colorado Convention Center

The Outdoor Retailer Inspiration Awards, presented by adidas Outdoor, celebrate champions of the outdoor community who inspire and encourage others to enjoy, participate in and support outdoor recreation. Annual awards are presented to individuals, organizations and companies, and recipients are honored at a live celebration during Summer Market. Who inspires you? Who is sharing their voice or platform to better the lives of others through the outdoors? What brands and organizations are making significant contributions in support of outdoor recreation? Nomination categories include: Individual Manufacturer Retailer Non-Profit Youth Nominate who inspires you here: https://inspirationawards.secure-platform.com/a 

7:00 pm - 10:00 pm

Industry Party

Hyatt Regency Denver at Colorado Convention Center

Grab your friends and coworkers and head to the annual Industry Party on Night 1, immediately following the Inspiration Awards. Kick off Summer Market with drinks, food and live music!

7:00 am - 9:00 am

Conservation Alliance Breakfast

Hyatt Regency Denver at Colorado Convention Center

Kick off day 2 of Summer Market with breakfast and a climate panel discussion with The Conservation Alliance at the Hyatt Regency! More information to come.

7:00 am - 9:00 am

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Matt Powell & Julia Day, The NPD Group

DESCRIPTION: Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session.  This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor.  This session will provide an in-depth update on what’s driving consumers and what they’re spending money on.  In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy.  If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view.

Please RSVP to Julia.Day@NPD.com  or 303-402-5611

SPONSORED BY:

9:00 am - 10:30 am

More. Better. Faster. How to scale your omni-channel product content machine.

MR 212

Producing a single product description is easy. Producing 300, 1,000 or 10,000 product descriptions a season is hard. It can also be slow and expensive. But it doesn’t have to be. Brian Hennessy spent the last decade building a team and perfecting a process that turns out over 50,000 accurate and engaging product descriptions a year for global clients like adidas, Burton, Carhartt, Reebok and Rossignol. In this talk Brian shares all the mistakes he made scaling his product content machine so you don’t have to. You’ll learn how to fine-tune your process, establish quality standards and scale your production without busting your budget or losing your marbles.

9:00 am - 6:00 pm

Artist Activation: Andrea Sularski

The Ranger Station

Artist Andrea Sularski will be stationed at the RANGER Station all day illustrating all the activations + panels in her sketchbook. Her art will go on display upon completion—be sure to stop by to see her work and check out the finished product on display!

9:00 am - 10:00 am

Hangover Breakfast

Venture Out

Get your hangover cured the morning after the Industry Party—head to Venture Out for breakfast burritos and coffee at 9 a.m.

9:00 am - 10:00 am

Merchandising Magic

The Camp

Merchandising in your shop getting stale and overlooked? Come spend time in this fun session and learn quick and engaging ways to make your merchandise appealing to all people. We will discuss how people shop differently, and how to connect with your customers specifically and up your sales. We will look at research as well as body language and customer interaction. This will be a captivating and informative session.

9:00 am - 10:00 am

Clean An Anchor Comp

High Altitude Den

Timed, with prizes for fastest time.

9:00 am - 12:00 pm

Universal Belay Certification

High Altitude Den

Have you ever noticed that lots of climbers don’t belay the same way as you do? Or that climbing instructors teach belaying one way, but then after class those same students belay differently? Where does all that variety come from? Is it safe? The AAC’s Universal Belay Program is designed to help every belayer find a common language and recognizable belay standard to ensure you get a safe catch.

9:00 am - 12:00 pm
10:00 am - 11:00 am

Build An Anchor Challenge

High Altitude Den

We have three anchor building challenges for participants. See if you can match wits with each one.

10:00 am - 11:00 am

The History of Native Patterns

The Ranger Station

Join us for a discussion about the history of Native patterns with designers from the Native American community. We’ll tackle topics including the “dos” and “don’ts” of cultural appropriation in modern outdoor marketing as well as the origins of these iconic motifs. Our panel of experts will be on hand to showcase their original work and will be available for a range of design-related questions.

10:00 am - 11:00 am

Nan Ya: Designing with Conscious Color

Trend + Design Center

“Designing with Conscious Color, “ an expert-led discussion exploring outdoor apparel and gear design, sustainability in sourcing, and forecasting trends and colors. Learn about the latest advancements in color and design, sustainable fiber sourcing, efficiencies in product development, how the green movement influences color choice and garment features, and much more. By reinventing color at the fiber level, CHROMUCH advances a new standard in sustainable color design that takes the compromises out of the equation. CHROMUCH polyester fibers are made from post-consumer recycled plastic bottles and uses absolutely no water in the dyeing process. The newly-developed synthetic fiber is of premium quality, rich in color, colorfast and earth-friendly, making CHROMUCH the best choice for designers. Panelists: Eric Brody, Founder & Principal of Shift Advantage which utilizes corporate responsibility and sustainability expertise to empower organizations to meet new market demands, reduce costs, create a competitive advantage, and foster long-term growth. Eric has been providing sustainability consulting services for 11 years. Prior to launching Shift Advantage, Eric spent 7 years as Sustainability Business Integration Manager for Nike, and 3 years as Sustainability Director for Nau, a technical outdoor and urban clothing company recognized for its innovative sustainability practices. Maria Teresa Sampedro-Dayan, Director, PROMOSTYL North America, a global trend forecasting agency founded in 1966. PROMOSTYL was the first agency create collections for brands and manufactures. In addition to consulting services for all aspects of design, PROMOSTYL publishes weekly trends reports for several categories.

10:00 am - 11:00 am

Promostyl: Sport and Street, Spring/Summer 2021 Trend Forecast

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Maria Teresa Sampedro Dayan, Promostyl

DESCRIPTION: The session will highlight key colors, shapes and marketing insights—all relevant to the outdoor markets.

SPONSORED BY:

10:00 am - 11:00 am

Retail Buyer Buddy Program

Outdoor Retailer Flag in the Foyer

New to Outdoor Retailer or just want a fresh set of eyes on Summer Market? Meet at the Outdoor Retailer Flag at 10 a.m. to join the Retail Buyer Buddy Program and shop the floor with another retailer.

10:00 am - 11:00 am

The Power of Storytelling

The Camp

Harness the power of storytelling for your business. There’s an incredible story behind your products, brand, shop, and organization, along with a growing number of communication tools available to share those messages. Discover ways to craft your story to reach audiences old and new, and learn tips for creating engaging content that brings value to your company.

10:00 am - 11:00 am

Wellness+Nature: How the Healthy Product Trends Retail Set Aligns with Your Customers — AND — How Mother Nature is bringing New Customers to Outdoor Retailers!

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Melanie Webb, Sol Fitness Adventures; Heather Smith, Haute

DESCRIPTION: This two-part session will first explore the growing wellness+nature market and how outdoor retailers can tap into the health benefits of the outdoors to build community and grow their customer base. Once your vision of potential partners and customers expands to include the wellness traveler and service providers, you can explore the new retail set that your customers are craving. This session will get you thinking about how wellness products [trending healthy’ish foods, beverages + body care] fit into your customers’ adventures and daily active excursions and why they will buy them from you.

11:00 am - 12:00 pm

Dyno Comp

High Altitude Den

Will have a series of dynos for climbers of all levels!

11:00 am - 12:00 pm

Amazon–Major Changes This Year, ARE YOU READY?

The Camp

Amazon is making huge changes on how they buy and sell products in 2019 and beyond. This session will explain what is really happening, the why behind the changes and how it could affect your business. We will then walk through the options you should be considering to make the best decisions. Very few can control Amazon, so take control of your business and make sure you are positioned to navigate into Q4 and 2020 no matter how this effects how you do business on the Amazon marketplace. There are new rules around Brand Registry, pilot programs and changes Amazon is making on price matching outside of their platform that you need to know about.

11:30 am - 12:30 pm

Design Workshop—Designing for Disabilities

Trend + Design Center

Are you interested in finding out about designing outdoor apparel and sportswear for people living with disabilities? Join us in the Trend + Design Center for the first interactive workshop of its kind. Hosted by Principal Designer, Mari Anderson Bogdan, from Target Corporation. What to expect in this interactive 90 minute session: Hear Target’s journey in inclusive and adaptive design, gain empathy for the special needs of people living with disabilities and learn the basic tools involved in designing apparel for them. There will be an individual or small group ideating, sketching and prototyping session with time for group share-out and Q&A at the end.

12:00 pm - 1:00 pm

SPARK 20/20 Meet-up

The Ranger Station

Spark 2020 is an event bringing together stakeholders of the outdoor DEI (Diversity, Equity, Inclusion) community to connect, network and share resources. Please join us at daily at The RANGER Station for a meet-up designed to engage with those working towards the same intention, goals, and mission.

12:00 pm - 1:00 pm

What the Hemp?

The Camp

Hemp is rapidly becoming a staple in the outdoor industry. Athletes are turning to hemp and cannabis supplements, manufacturers are sourcing it for new products, and we are all interested how it can address environmental concerns. There are many misconceptions about hemp, and so education is paramount. Our panelists are the leading hemp experts who have helped shape and fortify the entire industry; they will proficiently address critical topics, and answer the numerous questions surrounding this exciting and burgeoning industry. Attendees will have the opportunity to learn about the history and benefits of hemp, the legal landscape of hemp, textile opportunities, research and CBD.

12:00 pm - 1:30 pm

OIA Industry Lunch: Why Every Outdoor Brand CEO Should Care about Sustainability

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Gordon Seabury, Toad&Co; Greg Smith, Icebreaker; Eric Brody, Shift Advantage

MODERATOR: Amy Horton, Outdoor Industry Association

DESCRIPTION: It’s not just about doing the right thing; doing business the sustainable way is imperative. From product and process innovation, to ensuring a reliable and resilient supply chain and managing costs, to improving reputation and meeting buyer/market expectations, the opportunities to create business value through sustainable practices are real and becoming more well-documented. If you’re not making a move – no matter your size or structure – you’re missing out. But don’t take our word for it. Come listen to experts and outdoor industry brand leaders share their own candid insights on why sustainability should be on the CEO agenda.

*Please note that box lunches will be first come, first served.

POWERED BY BRANDLIVE:

SPONSORED BY:

12:00 pm - 1:30 pm

Power Up Your Product Development with “One Single Source of Truth”

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Walter M Wilhelm; Safariland

DESCRIPTION: Struggling to keep up with growth and increased complexity while feeling limited by spreadsheets and outdated systems? Do your teams waste valuable time chasing information rather than focusing on making great products?

Learn how modern and mobile PLM illuminates product development obstacles and clears a path for growth! All outdoor companies today need Product Lifecycle Management (PLM) solutions to improve collaboration, reduce errors and costs, increase supply chain visibility and streamline operations to tame product development complexity.

Join Centric’s PLM Lunch & Learn session and hear outdoor brands and retailers share their journey from spreadsheet madness to increased visibility that delivers real-time results. #LightBulbMoment

SPONSORED BY:

1:30 pm - 2:30 pm

Trade Secrets for Retailers

The Camp

Experience speaks volumes. A panel of seasoned specialty retailers share their best practices, insights, & perspectives of what it takes to be a modern independent shop in today’s complex shopping environment.

1:30 pm - 2:30 pm

Promostyl: Sport and Street, Spring/Summer 2021 Trend Forecast

Trend + Design Center

Join Maria Teresa Dayan, Promostyl’s USA Sales Manager, for a deeper look into sport and street styles for Spring/Summer 2021. The session will highlight key colors, shapes and marketing insights—all relevant to the outdoor markets.

2:00 pm - 3:00 pm

The Future of the Outdoor Industry: Launching and Maintaining a Sustainable Career

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Representative Angelica Rubio, New Mexico District 35; Pablo Lopez, Outdoor Adventures

MODERATOR: Bruce Dotterrer, The NPD Group

DESCRIPTION: Join a panel of graduates from OIA’s Skip Yowell Future Leadership Academy, as they discuss the future of the outdoor business world and how to create a sustainable career path for a lifetime of meaningful work in the outdoor industry.

POWERED BY BRANDLIVE:

2:00 pm - 3:00 pm

Skin in the Game in an Era of Global Change

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Heidi Steltzer, Center for Snow and Avalanche Studies; Suzanne Connors, Conservation Lands Foundation; Lorelie Cloud, Southern Ute Tribe

DESCRIPTION: Where were you when you first realized there should be more water in a river, less dust on the snow, or fewer dead trees? Where were you when you began to contemplate people were the cause? We each have these stories about the places we go and where we live. We can also all have ‘skin in the game’, a commitment to take risks through what we do that parallel the gains for which we strive, such as financial security, adventure and health. To spark discussion, the panelists will each share insights into global change and risk-taking as we commit time to global change science, water protection, and conserving public lands. At times, we are fearful as we face the unknown. The epic adventures that people in the outdoor community undertake have prepared us well to face fear as we build our commitment to the environment and slowing the rate of global change into what we do. Our voices and actions are essential to sustain people and the outdoor industry.

2:00 pm - 3:00 pm

Clicks for Conservation

Hyatt Regency Denver at Colorado Convention Center

PRESENTER: Carrie Adams, Facebook

DESCRIPTION: The Theodore Roosevelt Conservation Partnership is bringing Facebook and Instagram to Outdoor Retailer for an interactive presentation on social media best practices. Whether you’re snapping images of the Grand Canyon or streaming a product release on Facebook live, this workshop is for you. Politics & Government Outreach Director at Facebook and Instagram Carrie Adams will cover tips and tricks for communications and marketing professionals looking to maximize their audience, increase shares, likes and engagement. If you’re a social media genius, come and share your successes with the rest of us. If you are struggling to break through the noise, come and ask questions.

2:30 pm - 3:30 pm

Empowering Designers to Rapid Prototype: Part II

Trend + Design Center

Technology in the hands of product designers leads to innovation, more impactful products, and ultimately more efficient, and sustainable product development. Join Andrew Deceuster, product design and development professor at Utah State University as he demonstrates innovative new practices in product prototyping. This interactive workshop is happening twice at Summer Market!

2:30 pm - 3:30 pm

The Creative Directory with Gear Patrol

The Ranger Station

Join us for an intimate conversation with Gear Patrol about the future of branded content creation and product journalism.

2:30 pm - 3:30 pm

Climbing EDU: the ABCs of ABDs

High Altitude Den

Come test out and learn about all of the Assisted Breaking Devises currently available in the marketplace. Gain a fundamental understanding of when it’s best to use each devise.

3:30 pm - 4:30 pm

Source to Sea — Lessons Learned Running Rivers

The Camp

Rivers are romanticized and revered in American history. Many are sourced right here — high along the Rocky Mountains. But, today, these sources of recreation and renewal are challenged — the mighty Colorado no longer reaches the sea. This conversation with athletes/adventurers and authors who have made the long journey from source to sea will illuminate the impacts we’ve placed on our rivers and challenge us all to become stewards, to restore these resources to their original grandeur.

3:30 pm - 4:30 pm

Afternoon Buzz: The State of Climbing

High Altitude Den

AAC has just released the first of it’s kind State of Climbing Report – a comprehensive look at climbing in the United States. Join AAC and our partners Access Fund, Climbing Wall Association & AMGA to hear about current trends and future projections.

3:30 pm - 4:30 pm

A Sustainable Approach for Brands and Retailers to Serve Outdoor Consumers

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Tom Flierl, Amla Commerce; Josh Reddin, PlumRiver

DESCRIPTION: Enhanced inventory management, sell-through data and unique merchandise can power sales for brands and retailers… and save trees. Join Josh Reddin, CEO of PlumRiver Technologies, and Tom Flierl, VP of Marketing at Artifi Labs, as they share research and best practices for engaging consumers with the right inventory at the right time.

3:30 pm - 4:30 pm

Plastic Pollution: We Are the Problem and the Solution.

The Ranger Station

4ocean is an ocean cleanup company actively removing trash from the ocean and coastlines while inspiring and educating individuals to work together for cleaner oceans, one pound at a time. We will be discussing marine debris as a global issue, why it’s important to everyone, and what you can do to help every day. Plastic does not only impact the ocean and marine life but people as well; plastic pollution has become both an environmental and socioeconomic issue that we can change for the better. From reducing our single-use plastic to learning how to properly recycle, we can help guide you in the right direction! The ocean is the resource of all life on Earth. In order to protect ourselves, we must first protect the ocean.

3:30 pm - 4:30 pm

Solving the International Expansion Puzzle – Sustain Your Company’s Global Footprint and Expand Your Business Into Key Markets

Hyatt Regency Denver at Colorado Convention Center

PRESENTERS: Doug Tumminello & Gary Nelson, Lewis Roca Rothgerber Christie LLP

DESCRIPTION: For virtually any growing company, the right international strategy can help build a successful global footprint that expands your business into key markets and ushers your revenues and profits further into the black. Whether looking for substantial exporting and importing opportunities or simply selling your services across borders, international business transactions make more sense than ever in a connected world.

International expansion can be a complex process with legal, regulatory and contractual issues that may be unfamiliar. Topics will include:

  • Labor & Employment Regulations
  • International Trade Compliance
  • Corporate Structure
  • Tax Strategies
  • Intellectual Property Management
4:30 pm - 6:00 pm

Happy Hour with Business for Water Stewardship

The Camp

Stick around after the Source to Sea — Lessons Learned Running Rivers panel for a happy hour with Business for Water Stewardship. FREE beer and good conversations guaranteed.

4:30 pm - 6:00 pm

4Ocean Happy Hour

The Ranger Station

Join the 4Ocean crew for happy hour after their panel at the RANGER Station!

9:00 am - 12:00 pm

Universal Belay Certification

High Altitude Den

Have you ever noticed that lots of climbers don’t belay the same way as you do? Or that climbing instructors teach belaying one way, but then after class those same students belay differently? Where does all that variety come from? Is it safe? The AAC’s Universal Belay Program is designed to help every belayer find a common language and recognizable belay standard to ensure you get a safe catch.

9:00 am - 12:00 pm

Scavenger Hunt

High Altitude Den

Visit AAC’s Education Partners and get information about their newest climbing innovation! Those completing their punch-card will be entered to win a grand prize!

9:00 am - 10:00 am

Modern Merchandising with United By Blue

The Camp

Join the crew from United By Blue to get modern retail merchandising tips at The Camp!

10:00 am - 11:00 am

Retail Buyer Buddy Program

Outdoor Retailer Flag in the Foyer

New to Outdoor Retailer or just want a fresh set of eyes on Summer Market? Meet at the Outdoor Retailer Flag at 10 a.m. to join the Retail Buyer Buddy Program and shop the floor with another retailer.

10:00 am - 11:00 am

Equitable Workplaces: Five Minutes, One Bold Idea

The Camp

Back by popular demand! Join us for a fast paced, inspiring exploration of innovative and bold ideas by thought-leaders around equity, inclusion, and belonging in the workplace. Presenters are DEI experts and organizations who have already impacted the trajectory of the industry; hear what’s on their minds and be prepared to challenge your idea of what is possible!

11:00 am - 12:00 pm

Winning Customer Loyalty in the Era of Infinite Choice

The Camp

Not long ago, consumers planned trips and loaded their basket in one store. Now, we buy what we need, when we need it – from different retailers – because we can. Loyalty has taken a backseat to practicality, access & speed.Retail is still local, but influence is online. 87% of retail sales are happening in-store, 75% of those in-store sales are digitally influenced. How do you ensure shoppers choose you? How do you build loyalty digitally and in-store?

11:00 am - 12:00 pm

Winning Customer Loyalty in the Era of Infinite Choice+B88

The Camp

Not long ago, consumers planned trips and loaded their basket in one store. Now, we buy what we need, when we need it – from different retailers – because we can. Loyalty has taken a backseat to practicality, access & speed.Retail is still local, but influence is online. 87% of retail sales are happening in-store, 75% of those in-store sales are digitally influenced. How do you ensure shoppers choose you? How do you build loyalty digitally and in-store?

11:00 am - 12:00 pm

Design Workshop—Designing with All 5 Senses

Trend + Design Center

Join Stephan Clambaneva, Design Innovation Director, for a workshop that aims to understand and explore how outdoor lovers like us experience nature, what makes these experiences unique and how we can use these to create new sensory interactions with our environment. We will explore how we can create richer interactions consciously utilizing our five human senses of touch, taste, smell, sound and sight. Using our five senses and the great outdoors as the backdrop, we will be creating a collective representation of how we sense multi-sensorially. This workshop is, above all, a sensory exploration through collective and associative storytelling. Ask yourself: How do our senses create associations, memories and stories about your favorite spot, and why are they each so unique to you? By sharing personal sensory experiences of your own—that recently inspired you or represents a memorable time for you—you will collectively create, emphasize and translate this personal experience into a new multi-sensorial opportunity for others to enjoy.

12:00 pm - 1:30 pm

OIA INDUSTRY LUNCH: New Mexico Sets an Example for the Country with Equity Fund

The Camp – Show floor

PRESENTERS: Representative Angelica Rubio, New Mexico District 35; Pablo Lopez, Outdoor Adventures

MODERATOR: David Weinstein, Outdoor Industry Association

DESCRIPTION: Join OIA’s State and Local Policy Director, David Weinstein, and various local elected official and New Mexico advocates to learn more about the Outdoor Equity Fund, who in our industry is already supporting it, and how and why your business should get involved.

POWERED BY BRANDLIVE:

12:00 pm - 1:00 pm

SPARK 20/20 Meet-up

The Ranger Station

Spark 2020 is an event bringing together stakeholders of the outdoor DEI (Diversity, Equity, Inclusion) community to connect, network and share resources. Please join us at daily at The RANGER Station for a meet-up designed to engage with those working towards the same intention, goals, and mission.

12:00 pm - 2:00 pm

Open Climb

High Altitude Den

1:30 pm - 2:30 pm

Navigating the Seasonal Transition

The Camp

Mother Nature makes it look so easy! But for retailers, it’s either the best of times or the worst of times. Our experienced retail panel discusses how to manage this gnarly intersection of discounting, merchandising, & receiving.

1:30 pm - 2:30 pm

Access: Opening Up the Lands We Love

The Ranger Station

According to a recent report from onX and TRCP, almost 10 million acres of public land are inaccessible by regular Americans. The panel will focus on solutions and what actions we can take, especially with respect to the recently reauthorized LWCF.

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