On Dec. 23, 2021, President Biden signed into law legislation that will place additional restrictions on imports of goods made with forced labor from the Xinjian region in China.
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On December 30th, 2021 the most destructive wildfire in Colorado state’s history, the Marshall fire, destroyed nearly 1,000 homes and burned more than 6,200 acres in Boulder County, home to OIA’s headquarters and many staff members. Our deepest condolences go out to all of those affected.
Like many of you, we are eager to help those impacted by the wildfire. Join us in supporting Community Foundation’s Boulder County Wildfire Fund. As Boulder County’s trusted philanthropic partner for over 30 years, Community Foundation Boulder County is working closely with government and nonprofit partners to coordinate, align resources and fill gaps to support those most impacted by the wildfires. We chose to support the Community Foundation’s fund because it is community-led, centrally located, and has already stepped in to provide immediate support.
Due to the generosity of tens of thousands of donors to the Wildfire Fund, Boulder County will distribute up to $5M in financial assistance to those whose homes have been destroyed or damaged and an additional $500K to support the needs of evacuees from the fund. Learn more about the fundraiser and donate today.
Dear Outdoor Industry Colleagues,
As 2021 comes to a close, I want to extend my deep gratitude to you—our members, partners, and industry peers who are united by a love of the outdoors and the outdoor industry. Together, we are navigating COVID-19 and ensuring the outdoors and our outdoor businesses thrive through our work on outdoor recreation and trade policy, sustainable business innovation, and outdoor equity and participation.
New research from our team—including the 2021 Outdoor Participation Trends Report, a special report on the new outdoor participant, and our holiday season purchasing behavior special report—provides an unprecedented look into how Americans’ relationship with the outdoors has shifted. Amidst the COVID-19 pandemic, more Americans have turned to the outdoors for their health and recreation than ever recorded, some for the first time and others for the first time in many years. These new participants are likely to be female, young, living in an urban area, and more diverse.
This new data shows that our industry has an incredible opportunity to be inclusive and grow the outdoor economy, while expanding and diversifying our partnerships that amplify the importance of advocacy to protect our public lands and waters and tackle the impacts of a changing climate.
On the advocacy front, we galvanized policymakers and our members to promote policies and programs that create jobs, invest in recreation infrastructure, support predictable and balanced trade, and foster responsible recreation, protection, and care for our natural resources and our environment. In November, I joined President Joe Biden and a group of bipartisan lawmakers and business leaders at the signing of the Infrastructure Investment and Jobs Act, which includes significant funding for outdoor recreation.
We are grateful that the outdoor industry has a seat at the table during this process and thankful that our voices were heard. The Summit in Washington, D.C., planned for May of 2022, will build upon OIA’s 2021 momentum with more opportunities for advocacy and engagement. This event will convene outdoor business executives, community partners, and policymakers to collaborate and commit to act on the most pressing issues—and greatest opportunities—affecting our industry: climate change, inclusion, and outdoor equity, with an intentional focus on their intersections within the outdoor economy.
OIA members also made major strides to address the climate crisis. The OIA Climate Action Corps, a collaborative group of 100 outdoor industry businesses working to accelerate science-based climate action and influence policy, set a bold aspiration to become the world’s first climate positive industry by 2030. This new goal seeks to aggressively reduce greenhouse gas (GHG) emissions associated with outdoor gear and to harness the power of nature to remove more carbon than its members emit. The Corps also released its year-one progress report, demonstrating accountability toward our shared industry-wide climate positive goal and emphasizing progress over perfection. As we close out the year, OIA is helping Corps members collaborate to implement renewable energy in the U.S. and across our shared supply chains, in addition to other collaborations.
The Outdoor Foundation announced its second cohort of Thrive Outside Communities, welcoming the communities of Maine, Philadelphia, St. Louis, and the Twin Cities region to the Thrive Outside family. This expansion of communities is possible through the generous donations of OIA members. Outdoorists and community partners across the country celebrated National Thrive Outside Day, with inclusive and accessible outdoor programming and engagement opportunities in our eight Thrive Outside Communities.
As we look to the New Year and the work ahead, it’s clear that a strong and well-supported trade association is critical to accomplishing our shared goals. Thank you to those who stepped up to Leadership- and Support-level membership during the past year.
Our work continues, and we urge you to join us for what’s next. I hope to see you at Outdoor Retailer Snow Show next month, where OIA will host live education sessions designed to inform and enlighten, as well as illustrate how you can get engaged in this work in 2022.
Together We Are a Force,
Lise Aangeenbrug
OIA Executive Director
The deadline to sign-on has been extended to Friday, December 10th!
Proposed Climate and Outdoor Investments in the Build Back Better Act are Pivotal to the Future of Business, People, and the Planet
Congress will spend the next weeks finalizing the contents of a historic social spending bill. Key provisions in the Build Back Better Act will tackle climate and environmental justice issues head-on and will promote key policies for the outdoor industry’s success. The draft legislation has changed over the past months of negotiation, and as the process heads toward the finish line, we must ensure that those issues that matter to us are retained in the final bill language.
These historic investments include dollars for the creation and funding for a Civilian Climate Corps; capital and incentives for the development and deployment of renewable energy across sectors; and, increased resources for underserved communities to have access to safe, clean, and accessible green spaces.
As Congress moves forward on finalizing the legislation, considering amendments, and eventually handing it to President Biden for signature, it is important that our industry’s voice is heard and that these consequential programs are codified and implemented. The vitality of the outdoor industry, our outdoor participants, and our climate are dependent upon this generational opportunity for investment.
NOW is the time to voice our industry’s priorities for the Build Back Better Act! Ensure your company’s support is heard and add your company’s name to our letter to Congress by close of business on Friday, December 10th.
It is pivotal that key provisions outlined below remain in the final text of the legislation for passage. OIA and our members support the following crucial components of the Build Back Better Act:
Now is the time to speak up about our values and priorities around the future of the planet, our industry and outdoor participants! Sign our letter to Congress before December 10th!
Current signatories (as of December 10th):
BBB Signatories as of 4pm MT Dec 10
22 Designs
Akers Digital
American Camp Association
b4 Adventure
Backcountry Access, Inc.
Backpacker’s Pantry (American Outdoor Products)
Backslope Tools
BearVault
Bearclub Outfitters
Bell (Vista)
Bemis
Big Agnes
Blackburn (Vista)
Board Retailers Association
Bridge City Kid
Burton
CGPR
CamelBak
caseSensitive Photos
Clif Bar & Company
Colorado High School Cycling League
Collaborative Trails
Compose[d]
Conatus Counsel
Confluence Sustainability
Cross Current Insurance Group
DHTC CO LTD
Darn Tough Vermont
Darn Tough Vermont(R)
Emerger Strategies
Erem Desert Inc
evo
First Name LLC
flaik
Giro (Vista)
Hipcamp
Honey Stinger
Hyrdo Flask
Industrial Revolution
Industrial Revolution -UCO
Island Explorer LLC dba Whidbey Island Kayaking
Jones Snowboards
K2 Sports
Klean Kanteen
Krimson Klover
L.L.Bean
La Sportiva N.A., Inc.
LightHeart Gear
Linked Adventures
Miir
Minneapolis Southwest KOA Holiday
Minority Outdoor Alliance
Mountain Khakis
Myles Apparel
NEMO Equipment
New Balance
Never Summer Mountain Products
Oberalp North America
Orvis
Osprey Packs Inc.
Outbound Collective
OutdoorX4 Magazine & XPLORE Journal
Outdoor Afro
Outdoor Research
Patagonia
Peak Design
PeopleForBikes
Playmakers, Inc.
PolyCore Solutions
Portland Design Works
REI Co-op
Ruffwear
Rutabaga Paddlesports
See More Birds Nature Tours
Sierra South
SIMBOL Communications
Simms Fishing Products
Smartwool
Snow Peak
South Coast Tours LLC
Stanley, a Brand of PMI Worldwide
The Sporting Life Network
Toad&Co
Tools For Trails
True North Gear
Turtle Fur
Vargo Outdoors
VF Corp
Verde Brand Communications
WA Event Management
WAYWARD
Waterloo Bicycle Works
Western Spirit Cycling
Weston Backcountry
YAMA Mountain Gear
YMCA Camp Shady Brook
Thanks to our community partners and participants, Thrive Outside Day events were a success nationwide! Communities in Atlanta, Grand Rapids, Maine, Oklahoma City, Philadelphia, San Diego, St. Louis and Twin Cities celebrated the transformative benefits of the outdoors through activities ranging from outdoor programming and skill development sessions to social media takeovers. See highlights from each event below.
A
TLANTA: November 13th
Hosted in partnership with the city of Atlanta, Thrive Outside Day was hosted at Cliff Park and coincided with the local Outdoor Rec Festival. Over 200 people were in attendance!
Learn more about Thrive Outside Atlanta
GRAND RAPIDS: October 11 and 16th
Grand Rapids celebrated its new Gear Share Library with a ribbon-cutting ceremony and a day of outdoor activities and outdoor skill development using gear-share equipment from the library.
Learn more about Thrive Outside Grand Rapids
MAINE: October 9th
The Nature Based Education Consortium celebrated Thrive Outside Day virtually! They invited Mainers to share stories and pictures of the diverse ways they like to #ThriveOutside. See what they had to say and learn more about Thrive Outside Maine here.
OKLAHOMA CITY: October 2nd
Oklahoma City celebrated its Thrive Outside Day with kayaking activities, a Thrive Outside Kayak League race, nature-based activities and outdoor skill-development sessions.
Partners for the event and programming included RIVERSPORT Foundation, Boys and Girls Club of Oklahoma County, Boy Scouts Last Frontier Council, OK State Parks, Scissortail Park and Threshold Climbing. Learn more about Thrive Outside Oklahoma City
PHILADELPHIA: October 16th
Thrive Outside Greater Philadelphia partner Tookany/Tacony-Frankford Watershed Partnership hosted National Thrive Outside Day 2021. Neighbors from the area gathered for a We Walk stroll on the Circuit Trail in Tacony Creek Park, a beautiful green space that follows the Tacony Creek on its way to the Delaware River. Participants bird-watched, looked for animal tracks, and learned about the trees that provide food and shelter for wildlife. After the walk, participants gathered over a healthy breakfast and enjoyed special outdoor giveaways.
Learn more about Thrive Outside Philadelphia
SAN DIEGO: October 9-10th
Hosted at Imperial Beach in partnership with US Fish and Wildlife, Thrive Outside Day in San Diego coincided with Walk for the Wild. Local youth participated in paddleboarding and leadership development events.
Learn more about Thrive Outside San Diego
ST. LOUIS: October 2nd
Hosted in partnership with Jack and Jill of America, the St. Louis Thrive Outside community embarked on a half-day canoe trip, culminating at the St. Louis riverfront in front of Gateway Arch National Park, where participants were greeted by local elected leaders.
Learn more about Thrive Outside St. Louis
TWIN CITIES: October 9th
Wilderness Inquiry, The Loppet Foundation and REI gathered to celebrate Thrive Outside Day on October 9th at Theodore Wirth Park – The Trailhead. Parkgoers were able to learn more about the Thrive Outside Initiative, and share their thoughts on the benefits of time spent in nature and how to best address the barriers that prevent equitable access to outdoor spaces and experiences.
On Monday, I joined President Joe Biden and a group of bipartisan lawmakers and business leaders at the signing of the Infrastructure Investment and Jobs Act. I’m proud to say that OIA has been a key player every step along the way, ensuring that meaningful climate provisions and other projects important to our industry were included in this new law. We should be encouraged by its many provisions to mitigate the impacts of climate change, including wildfires, droughts and floods; to expand access to and improve our nation’s parks and trails; and to enhance our nature-based infrastructure.
Just as importantly, this bill will provide long overdue improvements to America’s core infrastructure – roads, bridges, ports and airports – which will help our $689 billion industry and 4.3 million employees deliver our products to consumers and connect people with parks and green spaces.
But our work is not done yet. As Congress continues to work on budget reconciliation, OIA is committed to working with lawmakers and the Biden administration to ensure that additional climate priorities – like funding for the Civilian Climate Corps, climate resiliency projects, outdoor restoration projects and the Department of Interior – are properly supported in the Build Back Better Act.
OIA’s advocacy and policy work would not be possible without the support of our members. Thank you for your continued engagement, and please do not hesitate to reach out about our policy priorities
Together We Are a Force,
Lise Aangeenbrug
OIA Executive Director
This is the second in our series about international trade and trade policy. In this episode, our director of government affairs Rich Harper and three members of our Trade Advisory Council, discuss the recent precipitous rise in shipping costs, which, on top of punitive tariffs, trade wars and the global pandemic, have made it difficult for our member companies to remain nimble and competitive. Recently, OIA sent a letter to the White House, calling on this administration to invite all stakeholders to the table to identify immediate solutions to the crisis and to enforce all existing regulations. In addition, we’re calling for support on legislation recently introduced in Congress to help alleviate the issues. To learn more about OIA’s advocacy work, to sign up for our trade alerts and to get involved in legislation to help outdoor companies address this crisis, reach out to Rich Harper, OIA Government Affairs Director.
We all deserve to thrive outside. But research shows that serious equity barriers such as safety, walkability, transportation, cost and cultural inclusion, along with a rise in screen and indoor time, are leading us to become the world’s first indoor species, with devastating consequences for youth and their families.
To reverse the declining trend of outdoor engagement, we launched the Thrive Outside Initiative in 2019, which works at the grassroots level to empower communities to make outdoor recreation an accessible lifestyle for all. The Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks focused on providing children and families with repeat and reinforcing experiences in the outdoors. This national network is empowering communities to thrive outside in Atlanta, Grand Rapids, Maine, Oklahoma City, Philadelphia, San Diego, St. Louis, and the Twin Cities region. And over the coming years, we plan to grow the number of regions we’re investing in to 16.
The outdoors have been proven to provide myriad benefits to individuals and communities, including mental and physical health, youth development, environmental stewardship, community development and social justice. And now more than ever, access to the outdoors is critical. Our world is witnessing incredible upheaval, and Americans across the country are taking to the outdoors in search of respite from COVID-19. The Outdoor Foundation 2021 Participation Trends Report recorded that 7.1 million more Americans participated in outdoor recreation in 2020 than in the year prior, the highest participation rate ever recorded.
National Thrive Outside Day is about celebrating the transformative benefits of the outdoors, and ensuring that everyone has equitable access to outdoor spaces and experiences. Because we all thrive outside. Check out the Thrive Outside Day events happening in our eight Thrive Outside Communities below:
ATLANTA: November 13th
Hosted in partnership with the city of Atlanta, and located at Cliff Park, Thrive Outside Day in Atlanta will be coinciding with the local Outdoor Rec Festival. Learn more about Thrive Outside Atlanta
GRAND RAPIDS: October 11 and 16th
Grand Rapids with be celebrating its new Gear Share Library with a ribbon-cutting ceremony on October 11th. On Oct. 16th, the community will gather together for a day of outdoor activities and outdoor skill development using gear-share equipment from the library. Learn more about Thrive Outside Grand Rapids
MAINE: October 9th
Tune into the Nature Based Education Consortium’s social media channels to see all the varied ways people are experiencing the outdoors in Maine. Together, we can shift the narrative. Learn more about Thrive Outside Maine
OKLAHOMA CITY: October 2nd
Coinciding with Oklahoma Regatta Festival, Oklahoma City will be celebrating its Thrive Outside Day with kayaking and a Thrive Outside Kayak League race, along with nature-based activities and skill-development sessions. Learn more about Thrive Outside Oklahoma City
PHILADELPHIA: October 16th
Hosted in Tacony Park in partnership with REI and other local partners, the Philly community with gather for tree planting and clean water education-based activities to celebrate Thrive Outside Day. Learn more about Thrive Outside Philadelphia
SAN DIEGO: October 9-10th
Hosted at Imperial Beach in partnership with US Fish and Wildlife, Thrive Outside Day in San Diego coincides with Walk for the Wild. Local youth will have the opportunity to participate in paddleboarding and leadership development events. Learn more about Thrive Outside San Diego
ST. LOUIS: October 2nd
Hosted in partnership with Jack and Jill of America, the St. Louis Thrive Outside community will embark on a half-day canoe trip, culminating at the St. Louis riverfront in front of Gateway Arch National Park, where participants will be greeted by local elected leaders. Learn more about Thrive Outside St. Louis
TWIN CITIES: October 9th
Hosted in partnership with The Loppet Foundation and REI at Theodore Wirth Park – The Trailhead, Thrive Outside Day in the Twin Cities region will connect with park goers about the Thrive Outside Initiative’s mission and work. The first 50 people to visit the Thrive Outside tent will receive an REI Nalgene® bottle. Learn more about Thrive Outside Twin Cities
For years, Network Security Insurance (commonly referred to as Cyber Liability Coverage) was widely regarded as a boutique coverage needed only by large corporations who store and process large volumes of consumer credit card information. In the later part of the last decade, however, this perception proved inaccurate when cyber-attacks on small to midsize businesses and retailers increased nearly 600%. Cyber extortion targeting small businesses now reigns supreme.
The good news is, Outdoor Sports Insurance has access to a wide array of insurance markets that write cyber policies specifically for the small business owner. These policies are both comprehensive in protection and breach response services, and affordable in premium.
Wrapped together with policies that cover the risks associated with hiking, camping, paddling or any outdoor activity, Outdoor Sports Insurance knows the market and has the products to fit any OIA member.
By definition, a “cyber attack”, or “security breach”, refers to unauthorized access to the IT infrastructure of a company by a third party (hacker) with the intent to corrupt, steal, or destroy data. The types of attacks hackers employ to achieve these ends runs a wide spectrum; Denial of Service (DoS), Phishing attacks, Password attacks and cross-site scripting attacks are just a few of the more common means by which hackers wreak havoc on a company’s network (and subsequently the daily operation of the business itself).
The most common attack, and by far the most damaging in terms of financial impact to victims, is the ransomware attack, commonly referred to as, “cyber extortion.” When a company has been hit with a ransomware attack, malicious software infiltrates a portion, or all, of the company’s IT mainframe. As malware increases in sophistication and complexity, so, too, do the extortion demands made upon the targeted companies. Between 2019 and 2020 alone, the number of companies that reported paying a ransomware extortion demand increased more than 300%.
According to a NetDiligence 2020 Cyber Claims study, the total cost of a network breach ranges anywhere from $1,000, to more than $120 million. The average cost to businesses with less than 200 employees is estimated to be $200K – $750K. Between 2018 and 2020, it is estimated that 45% of cyber-attacks targeted businesses with less than 200 employees. Less than 25% of those businesses carried the proper network security coverage, and even fewer had a formal incident response plan in place. Of the businesses impacted that did not carry the proper protection, more than 60% were out of business within 6 months.
Outdoor Sports Insurance works across multiple carriers to make sure all OIA businesses can find the right policy with the appropriate coverage at an affordable premium. In addition to the coverage itself, Outdoor Sports Insurance supplements the policies with risk management services and third party resources curated to ensure policy holders are equipped with the tools to mitigate the threat of an attack, and expedite the response time should an attack occur.
Included in the coverage portfolio, policy holders have access to a 24/7 cyber response hotline, educational tools to help network users identify threats and phishing campaigns, recommendations for protective software implementations, and best practices for user protocol of a business’s IT property and systems.
OIA has assembled best-in-class services provider partners to offer OIA special preferred pricing on goods and services in marketing, sales, sustainability, supply chain, finance, operations, research, rep associations, and trade shows. Outdoor Sports Insurance is one of those provider partners. Learn more about the OSI partner benefit for OIA members here. In order to receive the discounted pricing offered, you must mention and confirm your OIA membership to the service provider.
Rob Martin and Tori Hoeschler from Outdoor Sports Insurance recently sat down with Rick Saez from The Outdoor Biz Podcast to chat skiing, outdoor adventure, and risk management. Learn about how Outdoor Sports Insurance, protects businesses from inherent risks to areas of exposure that are less obvious, including how small and mid-sized businesses are increasingly becoming targets of cyberattacks. Also hear about how proper waivers and training can save a shop, and how Outdoor Sports Insurance can help you with all of it.
To learn more about cybersecurity offerings from Outdoor Sports Insurance, please contact the team at outdoorsportsins.com, or email OSI@horizonagency.com. And check out this Outdoor Biz podcast featuring Rob Martin and Tori Hoeschler from OSI
OIA was shocked and saddened to learn of the sudden passing of our former Vice President of Government Affairs, Patricia Rojas-Ungar. She was a passionate and inspiring advocate for the outdoors and our members and she will be sorely missed.
A long-time government affairs executive and devoted wife and mother, Patricia passed away in Washington, DC, on August 26, 2021. She was 47 years old.
Alma Patricia Rojas-Ungar was born December 2, 1973, in Ciudad Juarez, Mexico, to Elvira Guerra and Jaime Rojas. Patricia earned a bachelor’s degree in psychology from the University of Texas at Austin in 1996 and a master’s degree in social work from the University of Houston in 2001.
Early in her career, Patricia worked helping children in Brazil, then continued on in Houston working with inner-city youth at I Have a Dream-Houston as a project coordinator. Her interest and passion for the public sector led her to work in both the United States Congress and Senate, followed by a successful career spanning 20 years in lobbying and government affairs where she advocated on behalf of issues close to her heart. She held senior roles in The U.S. Travel Association and the Outdoor Industry Association and most recently was a vice president at Strategic Marketing Innovations, Inc.
Patricia’s efforts earned her recognition as a top lobbyist from The Hill, Washingtonian Magazine, CEO Update and Association Trends. In 2011, she was named by the Washingtonian as one of DC’s Top 40 Under 40.
“During her time at OIA, Patricia brought a clear passion for advocacy to work every day, and it’s no wonder she was recognized by her colleagues in D.C. as a top lobbyist,” said OIA Director of Government Affairs Rich Harper.
We grieve with family, friends and colleagues and send our condolences to her husband and children.
Donations in Patricia’s memory can be made to a GoFundMe to support her children and to the UN Refugee Agency.
You can read her full obituary here.
