THRIVE OUTSIDE PROFILE SERIES: Alicia Evans

Alicia Evans

Senior Director of Community Programs, Chattahoochee Nature Center, Atlanta

Alicia Evans has been with the Chattahoochee Nature Center (CNC) in the metro Atlanta area since 2007. She grew up in Atlanta and has always loved nature and the outdoors, but it wasn’t until she learned that “environmental education” was something she could study in college that she realized she could turn it into a career.

Evans, senior director of community programs at CNC, is passionate about sharing nature with children – to show them the possibilities the outdoors holds for them, as both a wonderful place to pass the time and as a potential career. We asked her about CNC’s work with the Thrive Outside program and why it’s vital to understand and meet basic safety needs for families as they’re introduced to the outdoors.

Tell us a little bit about what the Nature Center is doing as part of the Thrive Outside program.

Atlanta is such a diverse community, so depending on where you go, access to and awareness of the outdoors and environment aren’t equal. Grants like this allow us to start with awareness and to help children learn that it’s fun to be outside and there are so many things to explore. It’s a great, healthy way to stay active and show them the outdoor opportunities Atlanta has to offer. Our center is right on the Chattahoochee River, which is the major waterway for the city. So in our programming—we host programs on-site and deliver outreach programming to meet them where they are, at youth centers and organizations like the Boys and Girls Club and YMCA – we teach kids how it’s all connected – about the watershed, and its effects all of us and even how we can impact the water we drink at home. We help them understand that they have an opportunity to make a positive impact on the environment as a whole, from the water quality to the birds they hear to the plants they see. The funding from Thrive Outside has really helped us reach these communities, be able to take down barriers in them that exist for access and to bring the outdoors to them.

What drives your passion for this work?

When I graduated from the Warnell School of Forestry at the University of Georgia, I thought that I was going to do research as a traveling wildlife biologist. But I realized that I love my home, Atlanta. I came to CNC as a camp counselor initially, taking eighth and ninth graders out on trips, and then I started as a naturalist, teaching environmental education programs.

What’s fun about teaching people about nature is watching them have that “aha moment” we all love to talk about as environmental educators – the moment where it clicks, when you realize you may have discovered that you want to learn more about the outdoors, about nature. My aha moment was when I was a child, and my grandmother taught me what a chickadee was when we were looking at birds out the kitchen window. My aha about teaching others about nature was when I guided canoe trips in the Boundary Waters with Girl Scouts, gaining a deep appreciation of nature and wanting to share that with people. I understood why we should care about nature, I understood that everything is intertwined and I wanted to challenge myself to translate that message to others.

How have you seen the outdoors impact kids you’ve worked with?

In 2008, I had an opportunity to be a canoe guide on Paddle Georgia, a 100-plus-mile canoeing trip with the Georgia River Network. The Nature Center was tapped to guide a group of underserved students, and it was so hard but so rewarding. Some of the kids didn’t know how to swim – most had never been in a canoe. We worked with them over the week to build their personal strength, teamwork and self-confidence to be comfortable outdoors, skillfully paddle their own canoe and be proud of their accomplishments — all while being able to show them beautiful places across the state. Seeing time with nature change these kids – to give them confidence and an appreciation for the natural world – it’s powerful. It makes me emotional to think about it. It’s why I returned to lead this trip for these kids each year for 10 summers.

It’s fun to see the kids transform from feeling like “I’m not getting in a river” and maybe feeling a little anxious to feeling comfortable being outside, having fun and being so proud they beg to have their picture taken when they’re the one paddling the canoe. It’s amazing – almost a metamorphosis. It speaks to the value of nature and the success of programs like this. When you take away the electronics and all the other distractions and allow a child to focus on themselves and help them grow as a person, I think that’s a real “aha moment,” and it’s where my passion for this type of work comes from.

What are your hopes for what will come out of the Thrive Outside program?

The Thrive Outside program is a three-year program. Having one-time outdoor experiences is important, but this structure allows us to interact with children more deeply, on multiple occasions and to be a part of their growth over time. We allow them to become more comfortable in an outdoor setting, with snakes and bugs, or even hiking on a trail or paddling a canoe. I think it really helps broaden their perspectives and show them that everything has a purpose and that nature can be fun! Every leaf on the ground is important, and if you turn over a rock, you learn that that’s something’s habitat. We want to help them gain a sense of place and to start them on a journey that begins with an awareness of nature and sends them toward being a steward of the earth.

Reaching the kids is super valuable, but we also need to approach this journey from a family level. Often, adults need engagement with and introductions to the outdoors, too, in order to keep that thread alive. I would hope that this program enables the children to encourage their families to join them on the journey and that we can reach adults and help them foster an interest in the outdoors for themselves and their families.

What’s your dream for future generations of children?

My hope, first and foremost, is that there are more opportunities for green space in urban environments and that we prioritize that need for the people who live there. An organization like ours might be in a position to inspire someone to recognize that there’s nature everywhere and then go out and create green space for those in their community. Whether it’s a small plot or a big meadow, it doesn’t matter. We’re noticing it now with the pandemic—people are staying home, and all of a sudden, they’re like, “Oh my goodness. The air is clear, and there are birds singing. Where did all this nature come from?” I’m hopeful that this brings a reminder to everyone that you can’t escape nature; in fact, you need it. And you need to take care of it so that it takes care of you.

We also need to make sure that the outdoors feels safe for everyone. I remember when I was teaching outreach programming in an underserved area in Atlanta where community access and awareness of outdoor recreation are limited. We were at the Outdoor Activity Center in West Atlanta, about to head into the forest on a hike, and there was a child who — you could just tell by looking at him — was nervous. I asked him if he was excited to go hiking, and, I’ll never forget this. He said, “Miss Alicia, I just don’t want to go in there. That’s where the bad people are.” It was a different kind of “aha moment,” one where I realized the privilege I have that allows me to think of going hiking and get excited about it, rather than fear for my general safety. I think about that experience a lot. I regularly remind myself that being outdoors and what it means for me may not mean the same to others. When I am taking others outdoors, there may be fears—both spoken and unspoken—context and previous experiences unknown to me. You’re never going to reach somebody with your message unless their basic needs—safety, food, etc. — are cared for.

A good naturalist, a good interpreter, works to translate something previously misunderstood or unfamiliar—nature, in this case—and helps guide the learner—this young boy—to begin to understand and to have an appreciation of what was previously unknown. It is my hope that Chattahoochee Nature Center can successfully interpret nature for those who join us in our programming and make it fun, better understood, safe and potentially life-changing.

Webinar: #VoteTheOutdoors 2020 Social Media Launch

Speakers: Andriana Rogers and Rich Harper, OIA; Katie Boué, Outdoor Advocacy Project

Election season is upon us, which signals the return of the #VoteTheOutdoors voter education campaign. We need every outdoor voice to unify (and vote!) this November. Join us to learn about how outdoorists and brands can become part of the #VoteTheOutdoors movement.

 

View the 2020 Voters Guide

Webinar: Know Before You Enroll: An Inside Look At Western Colorado University + OIA’s Outdoor Industry Business Certificate

Speakers: Dr. Scott Borden and Dr. Brooke Moran, Western Colorado University

Learn about the two courses currently being offered as a part of OIA’s recently-launched Outdoor Industry Business Certificate (OIBC) program. Dr. Borden will talk about his “Marketing & Brand Strategy in the Outdoor Industry” course and Dr. Moran will talk about her “Refine Your Unique Leadership Style” course. This webinar will help you learn more about the course objectives, what you can expect to learn by taking the course, why knowledge on these topics is important in the outdoor industry, and you’ll have a chance to ask them questions in a live Q&A session.

Webinar: Gear Up: Key Strategies Outdoor Brands Need for Mitigating the Impact of Covid-19 on the Global Supply Chain

Speaker: Tom Cook, Managing Director, Blue Tiger International

The spotlight is on supply chain: volatile demand, uncertain supply, exploding transportation costs, 301 tariffs. Supply chain management has never had such an impact on profitability, and it’s never been more important for supply chain managers to know their options.

This webinar dissects the key issues that global supply chain managers face in light of the pandemic and presents options and time-proven recommendations for mitigating these challenges:

  • Reducing risk and spend in foreign purchasing and international sales
  • Tariff mitigation options: 12 considerations
  • Current state of global logistics: ocean, air, rail and truck
  • Working with 3PLs, forwarders and brokers

 

About the speaker: Tom Cook has over 30 years’ experience in helping companies all over the world manage their business models, supply chain risk and spend and import/export operations. Under Tom’s leadership, in May of 2019, Blue Tiger International won the president’s “E” Award for Export Service, the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports. Tom serves as director of the National Institute of World Trade (NIWT), a nonprofit, 30+ year, corporate training school on global trade and supply chain management, and has authored 19 books on business management, global trade and business development.

New Tariff Product Exclusions and Possible Reductions

Trump Administration Announces Tariff Exclusions and Investigates Reductions

The Trump administration recently announced the results of two reviews that will impact the amount of tariffs paid by outdoor companies on certain products.

China 301 Product Exclusion Extensions and Expirations

The Office of the United States Trade Representative (USTR) announced that it was extending 266 China 301 product exclusions from List 3. As a result, importers of those products will continue to be excluded from the 25 percent punitive tariff.

Originally set to expire on Aug. 7, 2020, these exclusions will now remain in place through Dec. 31, 2020, and cover a number of outdoor products including the following:

  • Certain camp chairs
  • Bicycles
  • Backpacks and duffel bags
  • Outdoor cooker kits

You can find a full list of the extensions here. To continue to claim this exclusion, importers must now use HTS 9903.88.56. The remaining 744 exclusions not extended expired on Aug. 7, and importers will have to pay an additional 25 percent tariff on top of the normal tariff rate.

Miscellaneous Tariff Bills

The Trump administration also completed its investigation into a package of miscellaneous tariff bills (MTBs) that, if approved by Congress, will help lower costs for outdoor companies by suspending or reducing certain import tariffs for a three-year period (2021-2023).

Eight footwear MTBs developed and submitted by OIA, covering a wide range of outdoor performance footwear, were included in the report submitted to Congress. A vote on the package of all MTBs is expected by the end of the year. You can review the product descriptions and the possible new duty dates for each of these MTBs here.

MTBs reduce or suspend import duties on certain products, including inputs and some finished products, for three years. These petitions are fully vetted to ensure that there is no domestic production and do not cost more than $500,000 each.

Outdoor companies have successfully utilized past MTB rounds to save a total of more than $40 million, which led to lower costs, product innovation and more American jobs.

Remembering Mark Satkiewicz

Last week, our industry lost another leader far too soon when Mark Satkiewicz, former OIA board member and former executive for Smartwool, TOMS shoes and Nike, died of a cardiac incident while riding his bike in his hometown of Steamboat Springs, Colorado. Most recently, Mark had co-founded and run the SBT GRVL race, which quickly became one of Colorado’s most popular gravel bike events. Perhaps best-known as the organizer of the annual Smartwool bike ride from Steamboat to Outdoor Retailer, Mark left his mark on the blacktop and the boardroom. A member of the Outdoor Industry Association board of directors from 2013–2017, Mark also had a reputation as a champion of inclusion and collaboration.

We reached out to Mark’s close counterparts on the board and throughout the industry for their personal reflections.

“Mark played a big role in the current focus of OIA and specifically the creativity and idea that became the industry’s call to action through “Together we are a Force.” He deeply believed in the power of working together and building great teams whether at individual brands or across the industry as a whole. He was also at the front pulling along the power of the collective. I am also deeply grateful for the notes of support he sent me during the difficult days of the trade show turmoil. I kept them all.” —Amy Roberts, former Executive Director, OIA; Senior Director of Communications and Corporate Responsibility, The North Face


“I considered Mark one of my mentors….always available to listen and offer perspective. I joined the OIA board around the same time as Mark and attempted to emulate how he showed up in the years that followed. He was a great brand builder, industry leader and community enthusiast. In honor of Mark, I am hoping we can all ride our bikes from Steamboat to Denver next Summer.” —Nora Stowell, OIA Board Chair, W.L. Gore


“Mark loved the outdoor industry and was passionate advocate as part of the Executive Committee on the OIA Board. It was a true to pleasure to work with him during his many contributions. He was also tremendously dedicated to his family explaining to Amy and I his decision to leave Smartwool and his role on the OIA Board to be able to provide an important opportunity for his family in California. He will be dearly missed.” —Gordon Seabury, CEO, Toad&Co; past OIA Board Chair


“Mark always provided balance and a level head, and was a pleasure to know and serve on the board with. He always gave sound counsel and was a thoughtful, terrific human. He will be missed by all who had the good fortune of knowing him.” —Jen Mull Neuhaus, Former CEO, Backwoods; Outdoor Foundation Board member; past OIA Board member


“It deeply saddens all of us that Mark’s life was cut so short. He was bigger than life as a business partner, an athlete and a committed activists for all that matters. During his time with us, Mark personified the phrase “a life well lived”. He embodied all that we aspired to be as human beings. Godspeed Mark Satkiewicz.” —Will Manzer, Former CEO, Eastern Mountain Sports; Former OIA Board Chair


“Mark was one of the people I call ‘unintentional mentors.’ As a small business owner, it was invaluable for me to glean little pearls of wisdom from him during OIA board meetings, after-meeting dinners, and hallway conversations. I remember asking him for advice in structuring management reviews, and he sent me the template he had developed at Smartwool.

More importantly, his kind and generous nature, his affability, and his passion for the outdoors was an inspiration to myself, as I am sure it was for a thousand other people. The world was and will continue to be better because he was in it, and will be greatly diminished by his absence. —Darren Bush, Owner, Rutabega Paddlesports; former OIA Board member


“This is such sad news. I didn’t know Mark well, as I met him during my time on the OIA Board. As a member of the board and a leader among the outdoor industry, I found Mark to be open- minded, innovative and a creative thinker. He was always pushing the elements of the industry for the future and spearheading ways to bring more participants and diversity to the incredible activities of the outdoors. He will be missed and leaves us to continue the journey.” —John Lacy, CEO, Burton, former OIA Board member 

Donations can be made to the Mark Satkiewicz Memorial Fund, which will provide gear and resources to Steamboat Springs youth who may not otherwise be able to participate.

You can read obituaries about Mark at Bicycling.com, SGB Online and SNEWS.

Increase in Outdoor Activities due to COVID-19

Are your local parks and trails far busier than usual? Is it harder to find a trailhead parking spot — not to mention new bikes, hiking boots and camping gear? It’s not your imagination. New data shows COVID-related impacts to participation in April, May and June of 2020. Americans have flocked to outdoor recreation amid COVID restrictions, as the data from OIA indicates.

  • Americans took up new activities in significant numbers in April, May and June of 2020. Among the biggest gainers were running, cycling and hiking.
  • Walking, running and hiking were widely considered the safest activities in which to participate.
  • Among the five activity segments measured (team, fitness, outdoor, individual and racquet) outdoor saw the lowest impact due to COVID shutdowns, as just 34 percent of respondents said they could not participate in outdoor activities due to pandemic restrictions. Team sports were hardest hit at nearly 69 percent, followed by racquet at 55 percent.
  • Urban participants flocked to outdoor activities: Running, bicycling, day hiking, bird watching and camping participation all rose noticeably among urban respondents since March shutdowns.
  • Looking at April, May and June of 2020 versus the same period in 2019, unweighted participation rates for day hiking rose more than any other activity measured, up 8.4 percentage points.

This monthly data will be rolled into a full-year participation study to be published in 2021. The annual study starts with a nationally representative panel of over 1 million Americans and features responses from over 18,000 people ages 6 and older. The study currently includes 122 separate sports, fitness and recreational activities.

THRIVE OUTSIDE PROFILE SERIES: Lexus Morrow

Lexus Morrow

Youth Programs Assistant Coordinator, Outdoor Outreach, San Diego

Lexus Morrow was no stranger to Outdoor Outreach, an organization that gets San Diego kids into the outdoors, when she joined its staff last year: She went through the program herself when she was in high school, and ultimately built her career off of the passion for outdoor education she fostered with them. Program leads at Outdoor Outreach brought her rock climbing and surfing and gave her access to places that were previously unreachable to her, without a car, in a city where a 15-minute car ride to the beach can take hours by bus.

As the country looks to quickly make fundamental changes to access and inclusion for BIPOC across the board, Morrow says creating more equitable access to the outdoors isn’t just important, it’s urgent. “Get people back into nature, and I think you get people back into the root of who they are,” she says.

We asked Morrow about her experience with Outdoor Outreach and her hopes for the tens of thousands of students that have gone through its programs.

What was your experience with Outdoor Outreach like?

It was basically my introduction to the outdoors. I was in foster care from basically when I was an infant until I was about 10 years old, and in those 10 years, I was very much in the outdoors, in the backyard, riding my bicycle. I was a kid that played in the dirt outside of our house, or in a park. But when I want back to live with my mother after I was 10, I lost that innocent connection with the outdoors.

I was very much an antisocial kid, very isolated—I always had my head in a book, wanting to get through school as fast as possible, so I can go off to college and get away from everything, that I didn’t really think about doing anything fun. In 10th grade, a teacher kind of pressured me into joining Outdoor Outreach—she told me she’d give me extra credit on a few assignments if I went.

It’s amazing how easy trust comes, in these activities, in the outdoors. I wasn’t a trusting kid, but it was easy because these people from Outdoor Outreach were there. They were really focused and really passionate about making sure me and the other students with were having fun, that we were eating right, that we were drinking. They were all about “challenge by choice,” so we could sit out or stay on the beach and play and make sandcastles.

They weren’t expecting anything out of us, just to be there. I hadn’t had that in a long time in my life. I think that’s really what kind of changed me, as a person. Having someone just to be there without any preconceived notions about me, just wanting me to be happy.

How have you seen students respond to programming?

As a kid who was once in these programs, I can say that it’s a dramatic difference. One student I talk about all the time came in and was like, “I’m never going to rock climb.” And then she got on the rock climbing wall and didn’t want to get down. She did all four routes and then rappelled, and it was the funnest thing she could do. Another student was really afraid of heights. He managed to get up the wall and told me that some parts were difficult and he wanted to stop, but he kept going. And he said he could take that into his life, how he’s really bad at school but knows he can do it now because he rock climbed. It was a physical manifestation of something he didn’t think he could do, and so he said, “If I can do this, then I can totally finish school.”

Another student was really depressed. She came to our programs and was smiling and laughing and saying she’s really happy that she came. Kids tell you that they found their best friend, that they found an activity that they love. You see smiles and joy on the faces of kids who, when they first came in, they were closed off and didn’t want to talk to anybody and they were afraid that they would be judged by what happened in the past or what they did or their mental health issues. It’s just amazing. In eight weeks, we see such a remarkable change in these kids. It’s like looking at totally different children.

What are your hopes for the students you work with?

I hope they realize that what we’re giving them isn’t something that should have ever taken us to give it to them. That this is out there, and it’s theirs, and if they want it that they can go get it.

As much as these activities and these people are there for them, nature is also there for them, and it can be as calming and as healing as they need it to be. It’s an amazing place. It’s an amazing resource that people can use to really take control of their lives, and of their future.

It really should be something that’s there every day, that they have access to, and that they can say yes or no to. But they’re being told that they don’t have access to it, and I just want to be able to make sure that they get to these places they see on TV. These are our places. It’s not the people on TV’s place; it’s ours. And we have just as much right to it. We just have to figure out a way to give them access to it, when it should have already been given to us in the first place.

What changes can we work toward in the near future to increase access to the outdoors?

I think we need to get knowledge to people about the places they can go to recreate. Here’s where they can go to rock climb, or take beginner classes in swimming, and make sure that the information is everywhere so people can see it.

Another big thing is transportation. I never would have been able to get to the beach or anything like that, or do any of these things, if I had to get there myself. Transportation is huge.

I live in San Diego and I’m like 15 minutes by car from the beach, but it takes about three hours by bus to get there. You go the long, long way around, and most bus stops aren’t in front of the beach, they stop like a half a mile from the beach.

So if you have kids, or a car seat, or anything like that, and you want to take your family, and you don’t have a car, then you’re walking your kids down the street from the bus stop, lugging all of your stuff, your food, your water, your toys, your umbrella, all that, to get to the beach for a few hours of fun. And then you have to get back on the bus, for another two-hour journey home. The payoff isn’t worth what you have to put into it. So people don’t go. What’s the point of me going to sit on a beach for two hours if I have to spend four hours getting there? If you want to improve access, then the transportation needs to be there.

We also need to increase awareness that, for some people, the outdoors isn’t somewhere that they see themselves. That was a big thing for me—if I see someone who looks like me, I’m far more comfortable being in the outdoors. We need to make sure that if we’re going to get people outdoors, we get them outdoors in a diverse setting, so they’re not the only Black kid in a group of Asians or in a group of white people.

Why is it so urgent to increase access?

It should be here already. It’s so important because it should already exist, and it doesn’t. I think it’s important that some people don’t know about these places and these spaces, and they don’t know that they’re allowed to go. It’s not fair, and really we have seen over generations and decades how much we have lost, in terms of mental, physical, and emotional health. Nature makes healthier people, it makes better people and stronger people. And it makes a stronger planet.

We’ve lost so much of the planet—animals, people, generations of kids, as adults, with diabetes and suicide and mental health issues and physical issues. I think it really stems from the fact that we have lost our contact with the world around us, and because we don’t have the equity of being in these places. If you don’t go to these places, why the hell do you care about what happens to them? If what you’re thinking about is making rent and getting food on your table and you’re living with that much stress and anxiety and fear every day, of not being able to put food on the table, who cares about the koalas or the pandas or lions that are dying. We’ve become so focused on trying to live every day and survive every day that we’ve forgotten what living looks like.

NEW CHINA TARIFF EXCLUSIONS FOR SOME PRODUCTS, INCLUDING OFF-ROAD BICYCLE HELMETS AND FOLDING HELMETS FOR BIKES AND SCOOTERS. IS YOURS ON THE LIST?

The Office of the U.S. Trade Representative (USTR) recently announced that it had approved a new group of exclusions for products hit by List 4a of the China 301 tariffs, including certain off-road bicycle helmets and folding helmets. As a result, any company can gain tariff relief on items that match the product description approved by the USTR. We are writing to provide you with the details on these exclusions to ensure that OIA members are able to take advantage of this opportunity to reduce their tariff costs.

This group of products covering List 4a is retroactive to Sept. 1, 2019, and will be valid through Sept. 1, 2020. In order to claim this exclusion, your product must match the product description, and you should use Harmonized Tariff Schedule (HTS) code 9903.88.53 when importing your product.

Again, any importer can benefit from a granted exclusion if the product matches both the 10-digit HTS subheading and the exact specifications of the granted product description. If your product matches the written description but is not currently classified under the provided HTS, we recommend that you check with your customs broker or counsel to review its applicable classification.

To claim duty refunds using a product exclusion, importers can either submit a post-summary correction (PSC) or file a protest. For future imports, the Chapter 99 number assigned to that product exclusion must be used on entries and entry summaries. Guidance on this process issued by Customs and Border Protection (CBP) can be found here.

You can find a comprehensive list of all outdoor product exclusions here.

Extension of List 4a Product Exclusions

USTR also announced that it is accepting comments on extending List 4a product exclusions that are set to expire on Sept. 1, 2020. Companies may file comments herethrough Aug. 14, 2020. If you are utilizing one of the exclusions set to expire, we encourage you to file a comment, even if you did not submit the original petition requesting an exclusion.

The comment period covers the exclusions noted above and those announced on July 7, 2020.

To learn more about the exclusion process and how to take advantage of it to reduce your tariff costs, check out the webinar OIA recently put together with our outside trade counsel from Sorini, Samet & Associates.

We will keep you updated on any future developments on China 301 product exclusions.