BOULDER, CO (April 13, 2026) – Schwan-STABILO Outdoor, USA, the parent company of deuter and ORTOVOX, today announced the appointment of Tom Mason as interim general manager, effective immediately. Mason succeeds Jonathan Degenhardt after seven years of leadership. Additionally, Olivia Mayhew has been appointed sales manager for deuter USA and April Sawyer has been appointed controller for Schwan-STABILO Outdoor, USA.
Mason will continue his responsibilities as ORTOVOX brand manager, a position he has held since 2015, and will oversee management of Schwan-STABILO Outdoor, USA over the next six months, culminating with an internal review of the position in October. Mason has over 20 years’ experience in the outdoor industry, from retail to wholesale distribution.
“Tom has been an integral member of the ORTOVOX team for many years, demonstrating strategic leadership and exceptional industry knowledge, and we are more than confident in his abilities to lead the USA operations,” said Martin Riebel, managing director of Schwan-STABILO Outdoor. “We look forward to working closely with Tom and the team for this next chapter of growth.”
“The Schwan-STABILO Outdoor, USA team is poised to continue our mission of elevating deuter in the U.S. market, and I’m excited to take on this new role leading two of the most respected brands in the outdoor industry,” said Mason. The appointments of Olivia Mayhew as Sales Manager for deuter USA and April Sawyer as Controller for Schwan-STABILO Outdoor, USA contribute valuable expertise and strategic insight to the team, supporting continued growth and development.
Returning to deuter USA as sales manager after her most recent role at Rumpl as inside sales manager, Olivia Mayhew began her career with deuter USA in 2022 as dealer service representative and was eventually promoted to dealer service manager after being recognized for her leadership and impact.
“I’m excited to be back at deuter in this new role as sales manager. I have such a strong connection to the brand and appreciation for the company’s commitment to product quality and meaningful partnerships,” said Mayhew.
April Sawyer was with Schwan-STABILO Outdoor, USA for over three years prior to rejoining the team as Controller in early March.
About deuter
deuter is a leading innovator in the outdoor equipment industry, dedicated to crafting high-quality backpack and accessories since 1898. Driven by a passion for mountain sports, deuter remains committed to pioneering designs that enhance outdoor experiences. With a focus on sustainability, reliability, and customer-centric innovation, deuter continues to empower adventurers the world over. As a brand, deuter values safety, long-term success, and a strong sense of responsibility toward nature and the global community. For more information, visit https://www.deuter.com/us-en.
About ORTOVOX
ORTOVOX stands for maximum protection in the mountains – the company has been protecting mountaineers and the alpine region since 1980. Emergency equipment, backpacks, functional wool clothing and targeted training by a network of experts contribute to making mountain sport safer. ORTOVOX is a brand for people active in the mountains and offers equipment for ski touring and freeriding in winter and for alpine climbing and high alpine tours in summer. The mountain bike segment will be added to the portfolio in summer 2026. For more information, visit https://www.ortovox.com/us-en.
