PRESCOTT, Ariz. and CARRBORO, N.C. (February 13, 2025) — Fleet Feet, the largest franchisor of run specialty stores, today announced the opening of its newest store in Prescott, Arizona. The store, owned by Billy Preston, is located at 122 N. Cortez St., Suite 100, in downtown Prescott. A grand opening celebration is planned for February, with details to be announced soon.
Billy Preston’s journey with Fleet Feet began in 2016 when he joined a long run with a group in Charleston, South Carolina. That run introduced him to Fleet Feet and its mission of empowering runners and walkers of all abilities. Preston started working for Fleet Feet Mt. Pleasant shortly after and, inspired by the rewarding experience of helping customers, dreamed of one day opening his own store. Nearly a decade later, that dream is becoming a reality.
“Opening this store in Prescott is a culmination of years of passion for the running community and Fleet Feet,” said Preston. “I’ve seen firsthand how Fleet Feet changes lives, whether through finding the perfect fit for someone’s unique needs or helping them achieve goals they never thought possible. I’m thrilled to bring this experience to Prescott.”
The Prescott location is uniquely positioned in the heart of downtown, just steps from the town’s main square. It offers easy access to over 500 miles of nearby trails and is surrounded by a community that celebrates outdoor recreation year-round. With a mild climate, Prescott is a hub for running, hiking and mountain biking events, including the Cocodona 250, Saddles 100, Whiskey Row Marathon and Whiskey Off-Road event.
“Prescott is the perfect place for a Fleet Feet store,” said John Moloznik, vice president of franchise operations and development at Fleet Feet. “The town’s growing population, active community, and proximity to world-class trails make it an ideal fit for our personalized approach to outfitting and community support.”
As part of its commitment to the community, Preston plans to use Fleet Feet Prescott to support local races and events by volunteering services and forming partnerships with local organizations. They also have made connections with local medical professionals to help individuals with foot pain find solutions through proper footwear.
Fleet Feet Prescott will offer a comprehensive range of athletic footwear, apparel and accessories from leading brands such as HOKA, Brooks and New Balance, as well as performance apparel from rabbit and New Balance and sports bras from On and Brooks.
The new store will operate with the brand’s exclusive personalized outfitting experience, fit id®, which includes 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.
For 49 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.
Images of Fleet Feet Prescott are available upon request.
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About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.
