BOULDER, Colo. (Oct. 31, 2024) – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series in the United States. Through this partnership, La Sportiva and the Cirque Series will deliver an enhanced experience for runners and outdoor enthusiasts through exclusive on-site activations, athlete appearances, gear demos, and product giveaways at each event.
“These races capture what makes mountain running so special,” said Jonathan Lantz, President of La Sportiva North America. “Each event offers a welcoming and fun atmosphere that allows runners of all abilities to push beyond their limits while celebrating community and grit. The series features some of the best courses in the country, and the party at the finish line really brings all of the participants together. We’re looking forward to joining this amazing community that’s built around a shared passion for the outdoors.”
Founded by professional skier Julian Carr, the Cirque Series has quickly grown into one of the most revered mountain running series in the U.S. Each race starts from the base of a world-famous ski resort, where runners ascend to windswept ridges and glacial cirques, summiting at least one peak, before tackling a quad-burning descent that finishes at a festival with live music, food, and drink. The courses have a significant amount of elevation gain but take place over a distance that is approachable for the average runner. The series offers large cash prizes for the pros and fun giveaways for all participants.
“La Sportiva is the gold standard in mountain running,” said Julian Carr, Founder of the Cirque Series. “Their dedication to innovation, quality, and understanding the demands of challenging terrain is unmatched. Having them as a partner amplifies our mission to deliver the best mountain running experiences possible. La Sportiva doesn’t just make gear—they provide tools that help athletes push their limits in wild places. We’re excited to partner with a brand that mirrors our dedication to alpine adventure and shares our commitment to supporting athletes at every level.”
As part of the partnership, La Sportiva will highlight its cutting-edge mountain running shoes and gear at each Cirque Series event, offering demos and giveaways for attendees. In addition, members of La Sportiva’s mountain running team will be on-site to share their expertise, providing tips on navigating technical terrain and selecting the right gear to achieve peak performance.
For more information on the Cirque Series and to register for upcoming races, visit cirqueseries.com.
About The Cirque Series
The Cirque Series, launched by Julian Carr, features short, high-vertical races across major mountain resorts, blending rigorous trail courses with a festival-like atmosphere complete with food, drink, music, and community engagement. Suitable for all skill levels, Cirque Series events challenge athletes to embrace the mountain, experience the joy of the run, and, for some, compete alongside elite runners. Races are sure to sell out, let’s push some peaks! Register at cirqueseries.com
About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.
