Coeur d’Alene, Idaho, Sept. 19, 2024 — Selkirk Sport, the leading pickleball paddle and accessories manufacturer, has selected Backbone to lead its public relations efforts. As Selkirk’s agency of record, Backbone will reinforce Selkirk’s position as the premier brand in the rapidly growing sport of pickleball, and drive awareness and relevancy with new audiences.
Founded in 2014, Selkirk is a family-owned business synonymous with high-performance pickleball paddles and accessories. With a commitment to innovation, Selkirk is focused on supporting athletes of all skill levels, from professional competitors to recreational players, while promoting the sport’s inclusivity and growth.
“Backbone understands our passion for the sport and how to connect authentically with our target consumers,” said Mike Barnes, co-founder and co-CEO of Selkirk Sport. “Their proven track record of success supporting challenger brands makes them the ideal partner to help us expand our market presence.”
Selkirk encompasses five distinct brands, each dedicated to expanding the reach of pickleball to a broader community. Selkirk Sport serves as the flagship brand, offering premium, made-in-the-USA pickleball paddles. Other brands include SLK, AvaLee, Selkirk Labs, PlayPickleball.com, the premier online destination for pickleball players looking to learn the game, and Selkirk Pickleball TV, the original and only free pickleball app.
“Pickleball is our favorite lunch break activity at Backbone so we’re thrilled to partner with a brand that aligns with our enthusiasm for the sport,” Ian Anderson, VP of Public Relations at Backbone. “As pickleball continues its meteoric rise, and the landscape gets more and more competitive for pickleball brands, we are excited to work with a family-owned industry leader that shares our company values.”
To learn more about Selkirk Sport, or to shop available products, visit www.selkirk.com.
Please direct media inquiries to Meg Herrington at meg.herrington@backbone.media.
About Selkirk Sport
Selkirk Sport, a made-in-the-USA manufacturer of pickleball paddles and accessories, is a family-owned and operated company. Selkirk Sport is based in Hayden, Idaho, in the shadows of its namesake, the Selkirk mountain range. Founded in 2014, Selkirk Sport was born from a passion for sport and the Western outdoor leisure lifestyle that was afforded to the company’s founders, Rob and Mike Barnes, along with their father Jim, who is Selkirk’s production manager. Backed by the philosophy of always pushing the limits, Selkirk Sport is committed to manufacturing products that deliver the highest performance with unmatched quality and service. Selkirk Sport has become one of the industry’s fastest-growing companies, with paddles used by many of the game’s premier players, such as Jack Sock, Catherine Parenteau, Dylan Frazier, Mary Brascia, Maggie Brascia, James Ignatowich and a host of others premier players and national/regional champions.
About Backbone
Backbone is the country’s leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbonemedia.net.
Contact
Meg Herrington
Backbone Media
meg.herrington@backbone.media
970.963.4873 ext. 1240
