September 9, 2024 – Hudson, WI – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record, working to grow brand awareness in the broad outdoor space through PR and media relations services.
“Darby Communications exhibits all the qualities we were looking for in a PR partner—high levels of success in both the general outdoor and fishing space, and a robust team dedicated to client satisfaction,” says Craig Poucher, President of Striker Brands. “We could not be more excited.”
Founded in 2005, Striker initially focused on premium technical apparel for snowmobilers under the vision of CEO Jim Poucher. By 2010, the brand shifted its focus from snowmobile apparel to fishing gear, leveraging decades of experience and technology. This transition led to the establishment of Striker Brands LLC, dedicated to providing high-quality apparel for anglers. Starting with innovative ice fishing suits featuring Sureflote® flotation liners, Striker quickly became a leader in ice fishing apparel. Today, Striker offers a comprehensive range of apparel, including rainwear, UPF apparel, lifestyle wear, and accessories tailored for various fishing and boating activities nationwide. Trusted by professional bass anglers and everyday fishing enthusiasts alike, Striker continues to redefine fishing apparel with its commitment to quality, innovation, and comfort.
Darby Communications will support new product launches and work to promote Striker Brand’s deep lineup of products through consistent media outreach, brand storytelling, and trade show support. With vast experience in the outdoor and fishing industries, the Darby team is eager to capitalize on connections that will introduce the brand to new audiences and deepen relationships within endemic fishing media.
“It is a true pleasure to work with a brand so deeply focused on promoting satisfaction on the water,” states Darby Communications President Angie Robinson. “With our passionate team of dedicated anglers and outdoor enthusiasts, we are thrilled to represent such a trusted name in the industry.”
For more information on Striker Brands and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.
About Striker Brands:
Striker Brands LLC was founded in 2005 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry in 2010. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.
