PORTLAND, Ore. (June 20, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools announces today the next installment of the Gerber artist series. Teaming up with outdoor artist and mountain athlete, Brooklyn Bell, Gerber will debut outdoor-inspired illustrations created by Bell and added to the award-winning USA made Assert folding knife. This artist collaboration is exclusively available on www.gerbergear.com
Bell, renowned for her mountain biking, skiing, and artistic talents, lives in the Pacific Northwest and crafts artwork that reflects outdoor experiences. Blending hand drawings with Photoshop, Bell finds inspiration from friends, music, role models, mountain culture observations, and her favorite colors of the moment.
Bell’s illustration will be available for a limited time on the Gerber Assert. Built in Gerber’s zero-waste Portland, OR factory, the Assert is a lightweight compact carry knife that is purpose-built for exploring outdoors. The S30V plain edge blade balances ruggedness and finesse matched with a textured handle for optimal grip. The Assert is the perfect match for Bell’s designs and will give everyone confidence when spending time outside.
“Expanding the artist series with Brooklyn is a testament to our commitment of inspiring more people to explore the outdoors,” said Ash Williams, Gerber’s Global Head of Marketing. “Bell’s signature outdoor designs are a perfect fit for the Gerber brand as it continues to launch new partnerships and bring unique products to market.”
To learn more about Brooklyn Bell please visit https://www.brooklynbelldesign.com/ or follow her on Instagram.
Like all Gerber products, the limited artist series knives are backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.
To learn more about the Gerber artists series, please visit www.gerbergear.com or connect with Gerber on Instagram and Facebook.
Download images HERE
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About Gerber:
Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem- solving gear for wherever the pursuit may lead you. For 85 legendary years, Gerber products have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com.
