New brands reflect the evolving profile of the outdoor consumer
Extensive educational programming and events provide insight and connections to support the growing outdoor marketplace
SALT LAKE CITY (June 14, 2024) – Outdoor Retailer and Outdoor Design + Innovation, North America’s leading business to business events for the outdoor industry, open next week at the Salt Palace Convention Center in Salt Lake City. From June 17-19, 2024, brands, buyers, product developers, media, industry leaders, and more will convene to discover new products and materials and make connections to support the business of outdoor recreation. Next generation products for camping, hiking, climbing, watersports, traveling, and everyday outdoor adventures will be on display, along with best-in-class suppliers of raw materials, the latest technologies in manufacturing and sustainability, and ingredient brands. Attendees can also learn and network at over 50 educational sessions and events.
“Outdoor Retailer is built for discovery, and this summer’s show is an incredible opportunity to find a wide range of new products and meet new brands,” said Sean Smith, Outdoor Retailer show director. “This is where brands are born, where we foster relationships across the industry, and where we learn about what’s next in outdoor and how to better support our community. We’re looking forward to our time together in Salt Lake.”
“We’re excited to launch Outdoor Design + Innovation and support a seamless navigation for the entire supply chain,” said Trish Concannon, Outdoor Design + Innovation (ODI) show director. “Our new co-located sourcing show aligns with Outdoor Retailer’s commitment to enhancing the event experience for both exhibitors and attendees. At ODI, you’ll be able to meet with top suppliers of raw materials, find manufacturing partners and supply chain solutions, learn from trend forecasters and circularity experts, and more.”
Over the show’s three days, the schedule is full of education sessions, industry events, happy hours, and opportunities to make new connections. Programming will take place on multiple stages all on the show floor – The Camp, The Ranger Station, and the Overland Experience will be at Outdoor Retailer; and the Trend + Design Center at Outdoor Design + Innovation. With over 50 educational sessions and events, industry experts and panel conversations will discuss a variety of important topics, including retail, participation, allyship, sustainability, supply chain, marketing, and more; and sessions from the Outdoor Industry Association (OIA) will take place across the education spaces.
Among the events on the schedule:
- Media Preview, where journalists can get an early look at brands and new products, is Sunday, June 16, from 6-9 p.m. on the second floor of the Hyatt Regency.
- The ODI Buyer Tour, which will inform participants on sourcing, supply chain, and private label opportunities, is June 18 at 11 a.m. at the Trend + Design Center.
- An evening celebration at the Shopify Industry Party at OR and ODI on the first night, June 17, in the Hyatt Regency from 6-9 p.m.
- Meeting the winners of the 6th annual Outdoor Retailer Innovation Awards during a reception at 4:30 p.m. in The Ranger Station.
- Happy hours sponsored by Jitsu on June 17 in The Camp and two with TikTok Shop, June 17 in The Ranger Station and June 18 in The Camp.
- Plus, a morning hike with MyTrailPals, and more – view the full education and events schedule here.
At both Outdoor Retailer and Outdoor Design + Innovation, buyers and attendees have three days to meet with brands and suppliers to see new products and materials hitting the market. Several key trends can be seen with this summer’s exhibitors: convenience and portability; technological integration to make the outdoor experience more inclusive; sustainable solutions to minimize the impact on the planet; and multifunctional and versatile design.
Among the exhibitor products highlighting these trends:
Convenience
- Alpicool: Portable fridges, e.g. the Alpicool LGT50 Flexible Dual Zone Portable Car Fridge designed to freeze food/beverage without ice with foldable handles and wheels.
- Gathr Outdoors: Foldable and lightweight camping chairs and portable coolers that keep ice frozen for up to 10 days.
- Skratch Labs: Hydration packs formulated without preservatives, emulsifiers, coloring agents, or flavoring agents and flavored with real fruit.
- Maxsun: New portable gas stoves from Maxsun, with the Korea Outdoor & Sports Industry Association (KOIA).
Technology
- Brightz: Affordable, weather resistant, and durable LED lights for bikes that stay vibrant even in a rainstorm, lasting 36+ hours.
- JackRabbit: Compact electric minibikes that are easily stowable.
- Renogy: Portable solar panels suitable for cars, homes, boats, and trailers reducing consumers’ carbon footprint by limiting reliance on grid power.
Sustainability
- EiR NYC: Clean beauty and wellness skincare derived from natural ingredients that soothe muscles, heal skin, and protect from the elements. Packaging is sustainable, plastic-free, and biodegradable.
- Lemongrass Farms: 100% natural, cruelty free, water-based bug spray, designed without seed oils, GMOs, and alcohol.
- KenDor Textiles: In a partnership with Circularity B.V., new yarns formed by utilizing a chemical free, waterless mechanical process to recycle old textiles.
- Taiwan Garment Industry Association: Transforming agricultural and fishery waste into new textiles.
See the full list of exhibitors for Outdoor Retailer here and Outdoor Design + Innovation here and download the Outdoor Retailer mobile app to find the floor plan, matchmaking, and help navigate the show.
Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.
For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.
About Outdoor Retailer
Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.
