STOCKHOLM (April 4, 2024) – Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less. The line showcases multi-functional options for trail and road running, adventure travel and urban outdoor pursuits. One hundred percent of Houdini’s products are PFAS free and crafted from recycled, renewable, biodegradable and Bluesign certified materials. Houdini’s Spring/Summer 2024 collection is available at www.houdinisportswear.com and at select specialty retailers.
“Our philosophy is to produce environmentally responsible apparel enabling people to do more and go further with smaller wardrobes,” says Eva Karlsson, Houdini CEO, a recognized global sustainability advocate who most recently spoke on the issue at The World Economic Forum and the Economist Impact 10th annual Sustainability Week. “It’s no secret that the world must come to terms with PFAS inventory; we have been PFAS free since 2018. As we continue to fight overconsumption, Houdini’s Spring/Summer 2024 collection reinforces our Design Checklist principles and commitment to creating long lifecycle products that, by virtue of their quality, versatility, functionality and style, become lifelong companions.”
The Spring/Summer 2024 line uses cool, lightweight fabrics at home in both the backcountry and in the heart of the city. Garments can serve multiple purposes from bike commutes to climbing, trail running, hiking, traveling and more.
Popular multifunctional pieces this season include:
The Pace Flow Houdi ($190) a light and airy performance hoodie using mesh fabric that traps heat to provide warmth, while offering exceptional breathability at a very low weight. It is available in silhouettes for both men and women in four colors: sunset orange, black, blue and morning haze.
The Pace Light Short ($100), for men and women, a light yet durable woven fabric with best-in-class breathability, excellent next-to-skin comfort for hiking, trail running and exploring town. It is quick drying, made with 50% recycled polyester and fully recyclable.
The Pace Wind Jacket ($190), for men and women, is an ultralight and highly breathable wind jacket. C9 Ripstop and Wish Woven fabrics provide light weather protection but never weigh you down. It is made with 70% recycled and fully recyclable polyester making the garment completely circular.
The Tree Tee ($65), for men and women, is an incredibly soft Woodland Jersey made of 100% Tencel™ Lyocell fabric, a fiber made from wood pulp from sustainably sourced trees in a closed loop production facility. This fabric is made from fully renewable sources and is biodegradable and certified by the EU Ecolabel. The Men’s Tree Longsleeve shirt ($140), is a relaxed men’s shirt also in the cool and airy 100% Tencel™ Lyocell fabric. A versatile garment that is as functional and stylish in town as it is on the trail.
The Activist Tee ($85), for men and women, features quick drying merino wool and a Tencel™ Lyocell blend, and is compostable, ultra-soft and comfortable.
The Route Dress ($160) and the Dawn Dress ($150) continue as popular staples with quick drying fabric and a chic silhouette.
About Houdini
Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.
###
Houdini Media Contact:
Cassidy Clark
cassidy.clark@offmadisonave.com
