PORTLAND, Ore. (March 5, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, proudly commemorates 85 legendary years of exceptional American-made craftsmanship and innovation in Portland, Oregon.
As a local advertising agency founder and owner, Joe Gerber wanted to design a carving knife he could gift to his clients. This one-off gift became a highly sought-after knife and from those humble beginnings, Gerber Gear was founded in 1939. What began as a business to produce culinary knives quickly evolved into an innovative manufacturing journey that would go on to revolutionize the American knife market.
From kitchen knives to combat tools for World War II, Gerber swiftly established itself as a global icon, crafting equipment embraced by hunters, soldiers, tradesmen, and outdoor enthusiasts alike. Gerber also played a pivotal role in starting the Everyday Carry movement we see today, with the introduction of folding knives in the 1960’s.
“Gerber’s 85th anniversary marks a time of celebration and reflection on the remarkable legacy of Pete, Joe, and Ham Gerber’s innovative ideas and their impact on the industry as a whole,” said Keith Carrato, VP/GM of Gerber Gear. “Our heritage runs deep and is rooted in a steadfast dedication to quality, innovation, and meeting consumer needs. We are proud to empower the next generation of outdoor enthusiasts and problem-solvers.”
Each month throughout 2024, Gerber will tell a series of unique stories celebrating its history, culminating in a limited-edition product release in November.
To learn more about Gerber’s history and be kept up-to-date on the 85th Anniversary happenings, please visit https://www.gerbergear.com/en-us/meet-gerber/85th-anniversary.
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About Gerber:
Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem-solving gear for wherever the pursuit may lead you. For 85 legendary years, Gerber products have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com or follow on social media on Instagram and Facebook.
