LOUISVILLE, Colo. (Nov. 9, 2023) — Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer to the coffee enthusiast, Primus has a curated selection for nature lovers everywhere.
“This holiday season, we want to inspire people to give the gift of an adventure – too give gifts that ignite passions and that inspire dreams,” said Lisa Löwenborg, marketing manager at Primus. “It’s not just about giving a present; it’s about giving the gift of excitement, wonder, and the joy of exploration.”
Primus’ Holiday Gift Giving Collections provide a roadmap for getting the most out of every day and enjoying one’s time outside. With the collections, Primus recognizes three types of users and experiences that might resonate with them:
Wanderlust Wonderland
Gift the thrill of exploration with a meticulously planned trip, must-see places, and, of course, the cooking essentials for such an experience. For this adventurer, we suggest products such as the OmniLite Ti, Essential Trail Stove, and LitePlus as well as the Trek Pot Set.
Flame Masters and Culinary Adventurers
Outdoor cooking is itself an adventure, so Primus suggests gifting aspiring chefs the equipment to cook in nature and the knowledge of how to use a gas stove for the first time. Spice up their lives with a recipe card and an outdoor date kit, ensuring that every meal is an opportunity for bonding and creating memories. Products for the culinary adventurer include the Alika and Tupike stoves and the Campfire Pot Set.
Enjoy Everyday
Primus encourages the joy of homemade bites and beverages so gift recipients can get the most out of every day, whether that’s coffee and a morning walk or a post-work picnic. Everyday gifts include the Preppen, Slurken and Koppen containers.
To see the Primus’ Holiday Gift Giving Collections please visit https://primus.us/pages/holiday-gift-giving.
For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.
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About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.
About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.
