In 2020, the global coronavirus pandemic shut down our nation, ravaged communities and caused economic disruption unseen in our lifetimes. We won’t soon forget the devastation, and there is still much work ahead to repair the damages the outdoor industry incurred. However, our community came together to respond to this crisis and to deliver some powerful achievements, demonstrating our resilience and strength.
We conducted an industry-wide member survey to understand the business impacts of the pandemic; to learn how OIA can lend a hand with tools, resources and advocacy support; to hear from our members about the things they value; and to reevaluate how we can help this community convene in this new post-pandemic era.
The outdoor industry showed up to support our critical work. Thank you to those who stepped up to Leadership and Support membership levels.
Outdoor Retailer went virtual, and OIA pivoted to provide more than 20 education sessions at the Summer and Winter Online shows.
OIA advocated on our industry’s behalf in Washington, D.C., and at the state level for economic disaster relief and delivered resources, such as our COVID-19 Hub and webinar and Campfire Conversation series. We also developed a comprehensive policy platform for the 2020 election and secured key meetings with the new administration and Congress.
Outdoorists committed to #VoteTheOutdoors and followed through. In a time of great political division and polarization, protecting the outdoors is one thing we can all agree on.
Outdoor participation grew. Our Special Report, The New Outdoor Participant (COVID and Beyond),confirms what our industry was reporting anecdotally: people across the country were able to find a reprieve from the pandemic in outdoor activities like trail running, hiking, camping, fishing, biking and more.
The Thrive Outside Initiative released its first annual Impact Report.
The Climate Action Corps grew to more than 80 members. Learn more about our industry’s collective commitment to measure, plan and reduce its greenhouse gas (GHG) emissions and share progress annually.
Despite the challenges and setbacks our industry endured over the past year, we also demonstrated incredible resiliency and unity. We are here for you as we collectively work to recover.
Together We Are a Force,