OIA PRess Room

New report offers key finance and business operations benchmarks that enable brands to make more informed decisions that drive growth and profitability BOULDER, CO (July 30, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor

Bold Action, Education, Collaboration and Leadership Bring Progress to Reducing and Removing Greenhouse Gas Emissions  BOULDER, COLO [DRAFT – July 25, 2024] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released data from its 2023 Annual Impact Report, summarizing

BOULDER, Colorado (June 28, 2024) – Outdoor Industry Association (OIA), a member-led collective and the outdoor industry’s catalyst for meaningful change, and Outdoor Retailer, the largest U.S. business events and community gathering for the outdoor industry, today announced the two

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors   BOULDER, COLO [June 18th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA),

BOULDER, CO (May 23rd, 2024) – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, eagerly released its annual report today showcasing 2023 impact data and highlights from its national Thrive Outside Initiative and previewing participation research from the

BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19,  2024. The

The outdoor industry has been hit with $1.7 billion dollars in additional tariffs due to a lack of GSP renewal. OIA urges Congress to quickly pass this important legislation.  Wednesday, April 17, 2024 – Following the successful House markup of the

Tuesday, April 9, 2024 – The House of Representatives has passed H.R. 6492, the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act, in a significant move towards enhancing public land access and promoting outdoor recreation opportunities across the country.

Participating brands gain access to trusted insights to rise above the competition. BOULDER, CO (April 4, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking

BOULDER, CO (March 19, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released key insights from its new 2024 Outdoor Retail Sales Trends Report. Produced in partnership with Circana, the

BOULDER – Reports of a new Office of Outdoor Industry and Experiences in Connecticut today were praised by outdoor industry stakeholders across the country, including Outdoor Industry Association president, Kent Ebersole, who issued the following statement: “From coast to coast,

Duncan to reinforce Foundation’s mission of getting people outside for their health, the health of communities, and the health of the outdoor industry BOULDER, CO (January 8th, 2024) –  Outdoor Foundation (OF), the philanthropic arm of Outdoor Industry Association (OIA),

BOULDER, Colo. (November 29, 2023) – Outdoor Industry Association (OIA) President Kent Ebersole today released the following statement commending the introduction of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act in the U.S. House: “We are thrilled to see

BOULDER, CO (November 27, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her

BOULDER, Colo. – Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of

BOULDER, Colo.  (September 29, 2023) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the looming government shutdown on September 30: “Government shutdowns are bad for business. Although no two shutdowns are alike, and the

Washington D.C. (Sep. 28, 2023) — Aligned around the goal of facing unprecedented threats to public lands and waters, three well-established outdoor industry non-profits – representing a quarter million people and 800 businesses – are coming together with an aligned

BOULDER, Colo. – Today, Outdoor Industry Association (OIA) celebrated the Biden administration’s historic action to launch the American Climate Corps, which will be tasked with building a clean and climate resilient economy and promoting a strong outdoor workforce. “It is

Swift and strategic action puts outdoor collective on track to become the first climate positive industry by 2030   BOULDER, COLO [August 16, 2023] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its

Compose[d], a digital strategy and creative services agency, is pleased to announce their partnership with the Outdoor Industry Association to help brands effectively develop and authentically communicate their company’s ongoing sustainability efforts and climate goals across all marketing, advertising, and