OIA PRess Room

Participating brands gain access to trusted insights to rise above the competition. BOULDER, CO (April 4, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking

BOULDER, CO (March 19, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released key insights from its new 2024 Outdoor Retail Sales Trends Report. Produced in partnership with Circana, the

BOULDER – Reports of a new Office of Outdoor Industry and Experiences in Connecticut today were praised by outdoor industry stakeholders across the country, including Outdoor Industry Association president, Kent Ebersole, who issued the following statement: “From coast to coast,

Duncan to reinforce Foundation’s mission of getting people outside for their health, the health of communities, and the health of the outdoor industry BOULDER, CO (January 8th, 2024) –  Outdoor Foundation (OF), the philanthropic arm of Outdoor Industry Association (OIA),

BOULDER, Colo. (November 29, 2023) – Outdoor Industry Association (OIA) President Kent Ebersole today released the following statement commending the introduction of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act in the U.S. House: “We are thrilled to see

BOULDER, CO (November 27, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her

BOULDER, Colo. – Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of

BOULDER, Colo.  (September 29, 2023) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the looming government shutdown on September 30: “Government shutdowns are bad for business. Although no two shutdowns are alike, and the

Washington D.C. (Sep. 28, 2023) — Aligned around the goal of facing unprecedented threats to public lands and waters, three well-established outdoor industry non-profits – representing a quarter million people and 800 businesses – are coming together with an aligned

BOULDER, Colo. – Today, Outdoor Industry Association (OIA) celebrated the Biden administration’s historic action to launch the American Climate Corps, which will be tasked with building a clean and climate resilient economy and promoting a strong outdoor workforce. “It is

Swift and strategic action puts outdoor collective on track to become the first climate positive industry by 2030   BOULDER, COLO [August 16, 2023] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its

Compose[d], a digital strategy and creative services agency, is pleased to announce their partnership with the Outdoor Industry Association to help brands effectively develop and authentically communicate their company’s ongoing sustainability efforts and climate goals across all marketing, advertising, and

2023 Outdoor Participation Trends Report reveals record growth in outdoor base and increasing diversity, especially among new and young participants   BOULDER, COLO [June 19, 2023] — Today, Outdoor Industry Association (OIA) and Outdoor Foundation (OF), longtime authorities on outdoor

New member program, working group, and consulting service to support phase-out of harmful chemicals through scalable plans, supply chain solutions, and timely advocacy    BOULDER, CO (June 14, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful

BOULDER, Colo. – Outdoor Industry Association (OIA) President Kent Ebersole today thanked members of the Senate Committee on Energy and Natural Resources for advancing the “America’s Outdoor Recreation Act” to the full Senate for its consideration. “In a day and

Change agents, educators, researchers, advocates, and business experts to catalyze emerging leaders and innovators in the outdoor industry  BOULDER, CO (April 27, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today

BOULDER, Colo. – Outdoor Industry Association (OIA) President Kent Ebersole today announced U.S. Representative Adrian Smith, R-NE, chair of the Trade Subcommittee of the House Ways and Means Committee, as a recipient of OIA’s Friend of the Industry Award. “Rep.

 BOULDER, Colo. – Outdoor Industry Association (OIA) President Kent Ebersole today announced U.S. Senator Joe Manchin, D-WV, chairman of the Senate Committee on Energy and Natural Resources, as a recipient of OIA’s Friend of the Industry Award. “Senator Manchin played

BOULDER, Colo. – Outdoor Industry Association (OIA) President Kent Ebersole today announced U.S. Representative Nanette Barragán, D-CA, chair of the Congressional Hispanic Caucus and the co-chair of the United for Climate and Environmental Justice Congressional Task Force, as a recipient

Summit agenda outlines industry support for vital legislation to drive innovation, job growth, outdoor recreation, and climate action. BOULDER, COLO [April 17, 2023] — A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) will