Who We Are
Vote in the 2025 Board Election
Your voice matters. As an OIA member, you help guide our strategic direction in market research, sustainability, government affairs, and inclusive participation.
This year’s slate includes new nominees and two current directors eligible for a second term who bring diverse perspectives, deep industry experience, and fresh ideas. Two long-standing board members, Frazier Blair (Orvis) and Shawn Gorman (L.L.Bean), will conclude their service this fall, and we thank them for their leadership.
The Nominating & Governance Committee recommends Stacie Bruno (Revelyst) and Ken Ratterree (KEEN) to fill these seats, and Keith Reis (Sanitas Sales Group) and Susan Viscon (REI) for re-election.
OIA members received a direct voting link by email. Can’t find the email? You can also access the election through the member portal here:
Meet the 2025 OIA Board Nominees
Stacie Bruno
Revelyst Chief Financial Officer of the Outdoor Performance Group
What relevant business experience do you have that aligns with the requested skillsets and experience that the board is currently seeking?
With more than 15 years of progressive financial leadership in the outdoor industry, I bring deep expertise in strategic planning, fiscal stewardship, and operational efficiency. As Chief Financial Officer of the Outdoor Performance Group at Revelyst, Inc., I oversee complex, multi‑brand financial operations—balancing short‑term performance with long‑term sustainability. My experience spans all facets of finance, including budgeting, forecasting, treasury management, risk assessment, and audit oversight.
In my leadership roles, I’ve partnered closely with executive teams and boards to translate financial data into clear, actionable strategies that support mission‑driven decision‑making.
In addition to my corporate experience, I have served on nonprofit boards and understand the unique challenges and opportunities nonprofits face in balancing mission impact with fiscal responsibility. I am committed to applying my skills to ensure sound governance, transparent reporting, and the strategic use of resources to maximize organizational impact.
My blend of financial expertise, governance experience, and values‑driven leadership positions me to make a meaningful contribution to any board seeking strong, mission‑aligned financial stewardship
Background:
Stacie Bruno currently serves as Chief Financial Officer of the Outdoor Performance Group at Revelyst, Inc., overseeing the financial operations of brands including Simms Fishing Products, Bushnell, Stone Glacier, and Camp Chef. She joined Simms in 2010 as a Senior Accountant and steadily advanced through the org, transitioning to CFO in 2022. In February 2024, she assumed responsibility for the broader Outdoor Performance platform within Revelyst, where she drives strategic financial planning, budgeting, and efficiency across multiple outdoor‑lifestyle brands.
Stacie holds a master’s in professional accountancy from Montana State University, built on earlier roots in audit leadership as a Senior Accountant at Deloitte & Touche in Boise. Her financial acumen and long tenure reflect a deep commitment to both operational rigor and values‑driven stewardship in the sporting goods sector.
Beyond her professional career, Stacie has been involved with Camber Outdoors as a mentor from 2020-2022, as well as serving on the advisory council for the College of Business at Montana State University. In her free time, she enjoys trail running and skiing, camping, biking and backpacking with her family.
Ken Ratterree
KEEN CFO
What relevant business experience do you have that aligns with the requested skillsets and experience that the board is currently seeking?
I am personally and professionally passionate about the outdoors, believing that the health of our industry—and the spaces that allow it to exist—are of utmost importance and that everyone deserves the opportunity to participate. I view business as an enabler of change, whether that means opening doors to advocate for public lands with government representatives, collaborating with the KEEN Effect on relief efforts, or developing long-range plans that enable investment in further sustainability and regenerative initiatives (what is the next PFAS?).
I would be extremely honored to have the opportunity to further contribute through OIA Board service and believe that both my skillset and experience would allow me to offer valuable perspective and support OIA’s mission and its members. As a longtime finance leader, I’ve directed long-range planning efforts, navigated multi-jurisdictional financial standards and reporting frameworks, and worked with boards to set budgets, assess long-term financial health, and evaluate strategic investments. I would love to apply those skills—along with my daily ambition to solve the unsolvable—to advance the work of OIA.
Background:
Ken Ratterree is a strategic finance executive with deep global experience and a passion for building great businesses and even better teams. Currently CFO at KEEN, he’s helping lead one of the most mission-driven footwear brands in the world—prioritizing innovation, sustainability, and growth with a clear-eyed financial strategy.
Ken’s career spans over 20 years across North America and Europe, including leadership roles at On Running, Columbia Sportswear, and adidas. Whether building a brand from scratch or optimizing a global P&L, he’s developed a reputation for shaping bold business strategies and fostering high-performing teams. His work has taken him from Portland to Germany and back again, sharpening his ability to lead across cultures, time zones, and business models.
At the core of Ken’s leadership style is a belief that strategy and culture are inseparable. He’s as focused on empowering people as he is on hitting performance targets—driving long-term value through clarity, collaboration, and momentum.
When he’s not in the office, you’ll most likely find Ken outside. A lifelong outdoors enthusiast and Eagle Scout, he spends weekends exploring the Pacific Northwest with his family—on trails, the water, snow, and anywhere else you can wear out a good pair of boots. His commitment to the outdoors isn’t just personal—it’s deeply woven into the values he brings to his work.
Keith Reis
Sanitas Sales Group Founder
What relevant business experience do you have that aligns with the requested skillsets and experience that the board is currently seeking?
I bring nearly three decades of industry expertise, leadership, and advocacy to the outdoor community. As the founder of Sanitas Sales Group, a leading sales agency in the outdoor recreation space, I’ve spent the last 24 years building strong, lasting partnerships between innovative brands and specialty retailers across the Mountain West. My previous roles—including Director of Sales and Marketing, Product Line Manager, Pro-Sales Manager, and wilderness guide—have given me a well-rounded perspective on product development, brand strategy, and the retail landscape.
For the past three years, I’ve had the privilege of serving on the Outdoor Industry Association Board of Directors, where I’ve been a steady advocate for public lands protection and forward-thinking policies that support sustainable growth. I’m deeply committed to ensuring the outdoor industry remains a space where mission-driven leaders can build thriving businesses while minimizing environmental impact.
Outside of my professional work, I’m a passionate community advocate. I volunteer as a Scout Troop leader and mentor young people in outdoor skills and conservation ethics. My passion, experience, and values-driven approach are what I strive to bring to my role on the OIA Board and to the broader outdoor industry.
Background:
Keith Reis is the founder of Sanitas Sales Group, a leading sales agency in the outdoor recreation industry. With over 24 years of experience, Keith has built a reputation for connecting innovative outdoor brands with dedicated retailers across the mountain west. Prior to founding Sanitas, he spent years in leadership roles for brands within the industry, serving as Director of Sales and Marketing, Product Line Manager, and Pro-Sales Manager—experiences that deepened his understanding of both brand strategy and market dynamics.
A passionate advocate for outdoor access and sustainability, Keith has served on the board of Outdoor Industry Association for the past three years and actively supports The Conservation Alliance. His leadership helps shape policies that promote outdoor participation, strong brands, and advocacy for national policy in D.C. that helps continue the growth of our industry and protects public lands.
Beyond his professional contributions, Keith is committed to giving back to his community. He volunteers as the leader of a local Scout Troop, inspiring the next generation of outdoor enthusiasts through hands-on mentorship and adventure-based learning.
Keith’s dedication to the outdoor industry is reflected not only in his business success, but in his ongoing commitment to conservation, community, and youth development.
Susan Viscon
REI Co-op Chief New Ventures and Impact Officer
What relevant business experience do you have that aligns with the requested skillsets and experience that the board is currently seeking?
With over 25 years in the outdoor industry, I’ve seen firsthand how collaboration fuels lasting impact—especially around access, inclusion, conservation, sustainability, and innovation. It’s an honor to be considered for a second term as an Outdoor Industry Association (OIA) board director, and I’ve deeply valued the opportunity to champion inclusive practices, convene industry dialogue, advocate for public lands, and help guide strategic planning for OIA’s sustainable business model.
During my first term, I’ve contributed actively across the association—from the Catalyst Conference and OIA Capitol Summit to lobbying efforts, tradeshow education, webinars, inclusion and convening taskforces, and board committee work. As a member of the Nominating & Governance Committee, I’ve drawn upon my broad industry network to source candidates aligned with our strategic priorities and support the evolution of OIA’s governance framework.
My broader board experience spans community nonprofits, trade associations, and most recently Kaiser Permanente of Washington. Across these boards, I’ve engaged in CEO succession, capital campaigns, strategic planning, crisis management, board governance, and budget development.
I deeply value the opportunity to partner with fellow industry leaders to amplify our shared mission and advocate for the health and vibrancy of our businesses, our communities, and outdoor spaces.
Background:
Susan Viscon leads teams dedicated to advancing REI’s mission: connecting every person to the power of the outdoors and engaging them in the fight to protect it. Her responsibilities span Business Development, Partnerships, Path Ahead Ventures, Sustainability, Governmental Affairs, Community Advocacy, REI’s public charity—REI Cooperative Action Fund—and she serves as the executive sponsor leading REI’s Impact Strategy.
Susan founded Path Ahead Ventures, which partners with and invests in founders of color to accelerate diversity and growth within REI and the outdoor industry, while creating connections to critical resources and communities.
In addition to her current role, Susan spent nearly eight years as REI’s Chief Merchandising Officer, overseeing the retailer’s gear and apparel assortment from more than 1,000 vendors. She led the award-winning in-house Co-op Brands label with global sourcing across 125 factories in 12 countries.
Susan has shaped many of REI’s values-driven initiatives with her leadership behind REI’s nationally recognized and brand-defining #OptOutside and Force of Nature campaigns. She also initiated REI’s first Product Impact Standards, setting comprehensive sustainability requirements for all brands sold at REI.
She served as the executive sponsor for the Women of REI employee resource group and was named one of the “Forty Under 40” influential leaders by Sporting Goods Business magazine. Susan currently holds board positions with Outdoor Industry Association and Kaiser Permanente Washington, and previously chaired the board of Camber Outdoors.