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The Conservation Alliance Announces its 2024 Outstanding Partnership Awards

July 2, 2024

Media Contact

Lilly Zoller, The Conservation Alliance (248) 302-1553

July 2, 2024 – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member companies – Rogue Heart Media, Osprey, Mystery Ranch, and Flickr.

These like-minded brands help TCA harness the power of businesses and outdoor communities to protect North America’s cherished wild places and outdoor spaces. In 2024 alone, these companies have helped TCA partner with organizations from Montana, Colorado, California, and Washington to support efforts to protect special places critical to local economies, critical habitat, and climate resilience.

“Our members play a critical role in helping grassroots conservation organizations achieve success,” said Kim Paymaster, Grant Program Director at TCA. “With the Outstanding Partnership Awards, we want to acknowledge the companies that are going above and beyond to support our grantees. These partnerships are what help TCA and our conservation partners have more impact. These partners have helped us share grantee stories, donated their time and dollars to projects, and made connections that ultimately drive these projects forward and over the finish line.”

Rogue Heart Media was nominated by Inland Northwest Land Conservancy, who cited Rogue Heart and its founders tirelessly advocate for local conservation. “Their masterful and empathic storytelling efforts on behalf of our organization, as well as that of the Spokane Tribe of Indians, WaterWise Spokane, and Spokane’s Sustainability Action Committee are helping to spur social change in this community.”

Mystery Ranch was nominated by Wild Montana and Business for Montana’s Outdoors. “As one of the first members of Business for Montana’s Outdoors over a decade ago, Mystery Ranch has always made it a priority to support initiatives, using their voice and their platform to advocate for Montana’s public lands, recreation access, and protected wildlife habitat.”

Osprey was nominated by Dolores River Boating Advocates for supporting the organization’s annual event through the donation of funds and equipment. “This year, Osprey stepped up their sponsorship significantly and in addition to donating ample gear, they made a significant cash donation to cover the entire cost of producing our annual fundraiser. This meant that every dollar we raised went back into the organization to cover operation and program costs not supported through grant funding.”

Flickr was nominated by The Conservation Alliance itself for its ongoing efforts to support multiple projects on the ground through photography, filmmaking, and storytelling. “In the past 12 months, Flickr has quickly become one of The Conservation Alliance’s most dedicated members. Their leadership team and staff are extremely passionate about supporting conservation efforts and are generously donating time and resources to create various films that bring these campaigns to life. Storytelling is an essential part of advocacy work and Flickr’s support is making a huge difference in reaching important audiences in priority campaigns.”

Thanks in large part to its members, TCA supports around 50 grassroots conservation organizations every year through its grants program. In addition, many TCA members provide additional support through cause-marketing initiatives and direct involvement in grantee work. The annual Outstanding Partnership Awards are one way for TCA and their grantees to give thanks and recognize their business partners.

For more information about TCA and its grants program, visit

About The Conservation Alliance

The Conservation Alliance (TCA) is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit

Media contact:

Lilly Zoller, The Conservation Alliance

(248) 302-1553


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