JUPITER, FL. (April 8, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of lifestyle frames, inspired by life on the water and crafted for wanderlusting souls. Boasting bold and fashion-forward details , Keramas, Nusa and Ulu bring a new level of diversification to the Del Mar portofolio.
With colors, patterns, and textures inspired by the sea, these coastal classics were built with meticulous attention to detail. The temples of each frame feature custom corewire with a laser-etched wave pattern, sleek logo placement under resin, and premium 5-barrel hinges. Exclusively available in Costa’s 580 mineral glass, the lenses are inset within each Bio-Acetate frame. Whether spending the day on the beach or crossing the globe to your dream destination, these new expressive frames will both reflect and connect you to your surroundings.
“Our Del Mar Collection was introduced as a way to broaden our product offering to include more expressive and stylistic lifestyle frame options for those who love being on and around the water, but don’t necessarily need sunglasses for performance,” explains John Sanchez, VP of Global Product Strategy at Costa. “Our Del Mar frames make their way to the top of our best seller list year over year and have organically allowed us to reach a whole new audience. You’ll notice we’ve turned up the boldness a bit with these new styles, but I think that’s just what our ever-growing community wants to see.”
Named after the powerful Indonesian surf break, Keramas wears its boldness and distinctiveness on its sleeve. More masculine in design and featuring a sharp square lens shape with a light top-to-bottom taper and subtle key-hole bridge, this handmade frame is crafted for those who push a bold yet refined attitude.
Nusa is a testament to bold expressiveness and the ideal choice for those who appreciate standout eyewear. Drawing inspiration from the stunning waters of Indonesia, the elegant and feminine Nusa frame features an oversized soft-square lens shape with a gentle brow dip and subtle lens set back for unique stylistic expression.
Just like the surf break known to wow Bali visitors for generations, Ulu’s distinct craftsmanship is legendary. The unisex frame features a soft square lens shape, with a corewire temple sporting a laser-etched design pulled straight from the waves it was named after.
As with all Costa sunglasses, Keramas, Nusa, and Ulu feature Costa’s patented polarized, color-enhancing 580® lens technology to block glare, and boost color and contrast. The Del Mar Collection comes exclusively in Costa’s mineral glass lenses, providing scratch resistance and water repellency.
In addition, the lightweight and durable Bio-Acetate frame reduces the carbon footprint of each new pair by 54% when compared with industry standard acetate.This is just one example of Costa’s efforts to protect the watery world it calls home. To learn more about Costa’s ongoing commitment to conservation and sustainability, check out Costa’s Sustainability Hub.
Keramas, Nusa and Ulu start at $242 and are currently available in a variety of lens and frame color options on Costa’s website or at local dealers around the world.
About Costa Sunglasses
More than 40 years ago, a group of anglers created Costa Sunglasses to stand up to the harsh light, unforgiving salt and rough conditions of a day at sea. The gear they made was up to the task, and it’s been on the water ever since. Today, Costa combines its superior 580® lens technology with unparalleled fit and durability to make the highest-quality sunglasses and prescription eyewear for adventures on the water. Committed to protecting the watery world it calls home, sustainability and conservation is woven throughout everything they do. From building products made of responsible materials, to Costa-owned initiatives like Kick Plastic® and #OneCoast, and its partnerships with 40+ mission-aligned conservation organizations, Costa inspires its community to help protect the earth’s resources and #SeeWhatsOutThere. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620
