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The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging

Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has partnered with VentureWeb to redesign their websites for an improved product and brand experience.

The updates provided to the Primus and Brunton websites include a completely redesigned architecture to make it easier for customers to browse the wide range of products offered by each brand. By extensively rewriting copy and adding updated product imagery, a great deal of attention was placed on bringing the products unique features and benefits to life. Additionally, an updated visual appearance to both home pages showcases the brands in a more modern light, reflective of the brand’s premium products and presentation of brand messaging.

“The improvements made to both the Primus and Brunton websites are a direct result of making our customers experience a better one,” says Chris Clark, director of sales and marketing for Primus. “With VentureWeb’s expertise in building engaging web platforms that provide easy and intuitive navigation, we’re proud of the new websites that complement our brand vision and showcase our products in a way that is reflective of the value they bring to our customers outdoor experiences.” 

Based in British Columbia, Canada, VentureWeb is a leading digital agency that specializes in providing creative services specifically for adventure brands. In their 15-year history, they have worked with respected brands in the outdoor and cycling industries to build visually engaging websites that provide consumers the ability to easily browse and access brand and product information across both desktop and mobile platforms.

“We were humbled to work with two brands with such rich heritage to improve their online presence,” says Jeremy Roche, director of marketing, strategy and business development for VentureWeb. “We are so thrilled with the updated web presence for the Primus and Brunton websites and we look forward to a long working relationship with both brands going forward.”

For more information on Primus and Brunton, please direct media inquiries to Account Manager Eric Hockman at eric.hockman@rygr.us

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About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

 About Brunton: For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit www.brunton.com.

About VentureWeb: VentureWeb is a leading digital agency based in Squamish, British Columbia, Canada. Over the last 15 years VentureWeb has worked with outdoor brands such as Santa Cruz, Cervelo, Shimano, Mustang Survival, Sombrio, Sugoi, Chromag and Juliana. Their website URL is: www.ventureweb.net

The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging

Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has partnered with VentureWeb to redesign their websites for an improved product and brand experience.

The updates provided to the Primus and Brunton websites include a completely redesigned architecture to make it easier for customers to browse the wide range of products offered by each brand. By extensively rewriting copy and adding updated product imagery, a great deal of attention was placed on bringing the products unique features and benefits to life. Additionally, an updated visual appearance to both home pages showcases the brands in a more modern light, reflective of the brand’s premium products and presentation of brand messaging.

“The improvements made to both the Primus and Brunton websites are a direct result of making our customers experience a better one,” says Chris Clark, director of sales and marketing for Primus. “With VentureWeb’s expertise in building engaging web platforms that provide easy and intuitive navigation, we’re proud of the new websites that complement our brand vision and showcase our products in a way that is reflective of the value they bring to our customers outdoor experiences.” 

Based in British Columbia, Canada, VentureWeb is a leading digital agency that specializes in providing creative services specifically for adventure brands. In their 15-year history, they have worked with respected brands in the outdoor and cycling industries to build visually engaging websites that provide consumers the ability to easily browse and access brand and product information across both desktop and mobile platforms.

“We were humbled to work with two brands with such rich heritage to improve their online presence,” says Jeremy Roche, director of marketing, strategy and business development for VentureWeb. “We are so thrilled with the updated web presence for the Primus and Brunton websites and we look forward to a long working relationship with both brands going forward.”

For more information on Primus and Brunton, please direct media inquiries to Account Manager Eric Hockman at eric.hockman@rygr.us

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About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

 About Brunton: For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit www.brunton.com.

About VentureWeb: VentureWeb is a leading digital agency based in Squamish, British Columbia, Canada. Over the last 15 years VentureWeb has worked with outdoor brands such as Santa Cruz, Cervelo, Shimano, Mustang Survival, Sombrio, Sugoi, Chromag and Juliana. Their website URL is: www.ventureweb.net

The new websites offer an updated look and infrastructure designed to enhance product discovery and brand messaging

Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has partnered with VentureWeb to redesign their websites for an improved product and brand experience.

The updates provided to the Primus and Brunton websites include a completely redesigned architecture to make it easier for customers to browse the wide range of products offered by each brand. By extensively rewriting copy and adding updated product imagery, a great deal of attention was placed on bringing the products unique features and benefits to life. Additionally, an updated visual appearance to both home pages showcases the brands in a more modern light, reflective of the brand’s premium products and presentation of brand messaging.

“The improvements made to both the Primus and Brunton websites are a direct result of making our customers experience a better one,” says Chris Clark, director of sales and marketing for Primus. “With VentureWeb’s expertise in building engaging web platforms that provide easy and intuitive navigation, we’re proud of the new websites that complement our brand vision and showcase our products in a way that is reflective of the value they bring to our customers outdoor experiences.” 

Based in British Columbia, Canada, VentureWeb is a leading digital agency that specializes in providing creative services specifically for adventure brands. In their 15-year history, they have worked with respected brands in the outdoor and cycling industries to build visually engaging websites that provide consumers the ability to easily browse and access brand and product information across both desktop and mobile platforms.

“We were humbled to work with two brands with such rich heritage to improve their online presence,” says Jeremy Roche, director of marketing, strategy and business development for VentureWeb. “We are so thrilled with the updated web presence for the Primus and Brunton websites and we look forward to a long working relationship with both brands going forward.”

For more information on Primus and Brunton, please direct media inquiries to Account Manager Eric Hockman at eric.hockman@rygr.us

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About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

 About Brunton: For over 125 years, Brunton has set the gold standard in precision equipment for outdoor enthusiasts and field-based professionals. In 1894, founder David W. Brunton patented and manufactured the original ‘Brunton’ in Colorado, which quickly became the top geological instrument in its class. Today, this heritage of reliability and precision lives on in the professional-grade transits and accessible outdoor tools for geoscientists, foresters, military, search & rescue, and backcountry navigators. Brunton Outdoor Inc. offices are based in Louisville, Colorado with manufacturing in Riverton, Wyoming. Brunton products are sold in more than 50 countries worldwide. For more information, please visit www.brunton.com.

About VentureWeb: VentureWeb is a leading digital agency based in Squamish, British Columbia, Canada. Over the last 15 years VentureWeb has worked with outdoor brands such as Santa Cruz, Cervelo, Shimano, Mustang Survival, Sombrio, Sugoi, Chromag and Juliana. Their website URL is: www.ventureweb.net

Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist series, and a brand new toy. This new gear offers dogs and their human companions the tools they need to keep moving forward from sunrise to sunset.

 

Ruffwear’s Summer 2020 line is all about having the right tool for the job at hand, whether in the backcountry or on a neighborhood walk. The new Highlands™ Sleeping Bag has been completely redesigned with improved compressibility. It now comes in two different sizes to accommodate larger dogs or room for two. Ruffwear’s new Pack Out Bag™ is a hands-free solution for carrying full pick-up bags. The line also features a brand new toy, a collaborative artist series, and innovative options for dogs that back out of traditional collars. ⁠⠀

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“In difficult times, we draw strength from the bond we share with our dogs. We can find inspiration in our dogs’ always-curious and in-the-moment approach to life,” says Ruffwear Director of Marketing, Susan Strible. “During this time of uncertainty, we are dedicated to providing our customers with gear they need to tackle everyday explorations with their best friends.”

 

SUMMER 2020

New Design: Highlands Sleeping Bag

Packable, durable sleeping bag with zippered opening features integrated pad sleeve for the Highlands™ Pad (sold separately). Includes a compression sack for compact stow. In sizes M, L. Huckleberry Blue. $99.95, $139.95

 

New Design: Highlands Pad

Foldable, closed-cell foam pad gives dogs a resting spot on the go. Can be used on its own, or with the Highlands Sleeping Bag for a complete sleeping system. In sizes M, L. Cloudburst Gray $39.95, $59.95

 

New: Pack Out Bag

A convenient solution for carrying full pick- up bags hands-free between drop points. Includes adjustable belt for waist-worn transport and an integrated clip for direct attachment to the waist or a pack. In sizes M, L. Blue Moon. $34.95

 

New: Camp Flyer™ Toy

Lightweight, flexible take-anywhere disc for fetch on land. Welded construction and coated fabric is tough, puncture-resistant, and brightly colored for easy tracking and spotting. Pitaya Pink, Mandarin Orange. $19.95

 

New: Web Reaction™ Collar

Martingale collar with reflective Tubelok™ webbing and a side-release buckle for easy on/off. A popular solution for dogs who can slip out of traditional collars. In sizes 11-14 in, 14-17 in, 17-20 in, 20-23 in, 23-26 in. Granite Gray, Blue Dusk, Seafoam, Sunset. $19.95

 

New Design: Chain Reaction™ Collar

Martingale-style walking collar that combines reflective Tubelok™ webbing with a stainless-steel chain. A popular solution for dogs who can slip out of traditional collars. Granite Gray, Blue Dusk, Seafoam, Sunset $24.95

 

ARTIST SERIES

Ruffwear’s Summer 2020 line introduces the Artist Series Quencher™ Bowl and Hat as canvases for art that celebrates dogs and humans exploring wild spaces together. They’re built to inspire a passion for these places and contribute to their conservation.

 

A portion of proceeds from each Hat and Quencher Bowl goes to a non-profit of the artist’s choosing. This series was created to get out there, enjoy, and deepen your own connection to and respect for these special places with your dog.

 

Link to hi-res images: Summer20

 

To learn more about Ruffwear, their products, and their mission, visit ruffwear.com or visit them on Instagram or Facebook @Ruffwear.

 

ABOUT RUFFWEAR

 

Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. Ruffwear is committed to enhancing the lives of all dogs and their human companions through their RAD Adoption Program and partnerships with The Conservation Alliance, in addition to supporting working dog organizations across the globe.

 

Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at www.ruffwear.com.

 

The tick-specific formula offers up to 12 hours of maximum protection against tick-borne diseases

Ben’s®, maker of long-lasting insect repellents, introduces a new solution for maximum protection against ticks. The Centers for Disease Control and Prevention estimates there are about 300,000 new cases of Lyme disease in the United States each year, most of them unreported. Ben’s Tick Repellent 6oz Eco-Spray seeks to battle this statistic with a maximum strength Picaridin formula that lasts for 12 hours.  

“We developed and tested Ben’s Tick in the harshest tick and insect conditions here in New Hampshire,” says Katie Jones, brand manager for Ben’s. “With our new tick-specific repellent, we can give families peace of mind when spending time outdoors thanks to a formula that is tough on ticks without being tough on you.”

Ben’s Tick Repellent 6oz Eco-Spray is an EPA-registered solution with CDC-recommended Picaridin for repelling disease-carrying ticks. The field-tested tick spray features a 20% Picaridin formula designed to repel ticks that may carry Lyme disease, Rocky Mountain spotted fever, and other tick-borne diseases. The non-greasy formula is family-friendly and won’t harm clothing, gear or other synthetic materials. The Eco-Spray delivery system is designed to provide consistent coverage when applying the tick repellent.

“Ben’s is all about providing ultimate protection from ticks and biting insects so that consumers can enjoy nature safely,” says Garrett Cox, senior VP of marketing at Tender Corporation, the New Hampshire-based parent company. “With Ben’s Tick Repellent, we’re excited to complement the rest of the Ben’s product offerings with a powerful solution against the most common kinds of tick-borne diseases.”

Ben’s Tick Repellent 6oz Eco-Spray (MSRP $9.49) is available for purchase on Amazon.com and select retailers nationwide. 

Please direct all media inquiries to Account Manager Ethan Peck at ethan.peck@rygr.us.

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About Ben’s®: Made and torture-tested in the White Mountains of New Hampshire, Ben’s® offers outdoor enthusiasts the ultimate protection from ticks and insects with an extensive line of DEET- and Picaridin-based repellents for skin, permethrin repellents for clothing and gear, and head and body netting for the most severe conditions.

About Tender Corporation: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Tender Corporation brands have always operated with a simple, unified goal: To inspire outdoor adventure, no matter the condition. With innovative products from the organized-by-injury Adventure® Medical Kits to the category-dominating After Bite® insect sting treatment, Tender has—and continues—to make good on that promise. www.tendercorp.com

Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches that continue to progress the sport forward. Today, Dakine introduces the pedal-friendly Slayer Series, a mountain bike protection line of assorted elbow and knee pads designed with the latest in impact-protection technology, allowing the pads to maintain breathability and comfort on long hill climbs and fast, steep descents. The collection consists of three low-profile knee pads and two impact-absorbing elbow pads with technology to match varied riding styles and terrain.  

“We want our customers to be able to get back outside safely with gear they can trust, and the mountain bike category is leading that charge,” says Pam Levine, SVP of Brand Management for Marquee Brands. “From the breakthrough DK Impact foam technology in the Slayer Series to the brand’s first collaboration with a professional female mountain biker, this year is all about progression and providing adventure-ready gear that allows users to reach higher levels of performance in the safest way possible.” 

The CE certified, Slayer Pro Knee Pad (MSRP $75 USD) offers the most robust protection for fast-paced, steep descents with a knee protector reinforced by additional side padding. An adjustable elastic strap and silicone gripper ensure the pads lock into place and stay put, while dual density DK Impact energy-absorbing foam disperses impact without sacrificing flexibility. The Slayer Knee Pad (MSRP $65 USD) and Slayer Elbow Pad (MSRP $60 USD) offer functional protection with a lower profile, lightweight fit perfect for all-mountain riding. The Slayer Knee Sleeve (MSRP $55 USD) and Slayer Elbow Sleeve (MSRP $50 USD) are the most breathable styles that prioritize minimal weight with perforated impact foam that offers trusted, comfortable protection. 

“Dakine riders worldwide have long appreciated the Slayer pads for their pedal-friendly protection. With this updated series, we have improved upon and expanded this popular line to offer several levels of padding for different types of rides. No matter your skill level, riding with confidence is key and the new Slayer Series provides another level of reassurance without sacrificing comfort,” says MTB Marketing Director for Dakine, Gabe Schroder. 

New for Spring 2020, the best-selling Seeker Bike Hydration Packs are available in 18-liter (MSRP $180 USD) and 10-liter (MSRP $160 USD) backpacks as well as a 6-liter hip pack (MSRP $90 USD). These lightweight, weather-tight packs include Hydrapak® lumbar reservoirs that situate water weight along the lower back for increased stability while mountain biking. The different pack sizes accommodate varying amounts of gear and snacks, while the universal magnetic hose clip ensures easy access to on-the-go hydration. 

Most recently, Dakine launched a signature women’s bike apparel collection with professional mountain biker Casey Brown, a pioneering athlete in the mountain bike community. The progressive collection includes the long-sleeve Thrillium Jersey (MSRP $70 USD) featuring a streamlined fit with stretchy, breathable polyester and the moisture-wicking Thrillium Glove (MSRP $45 USD) that utilizes durable Pittards® goat leather on the palm for unparalleled grip and bar contact. The retro, gender-neutral colorways and relaxed fit fill a gap in the women’s bike apparel market.  

Customers can purchase Dakine’s Spring 2020 mountain bike gear and apparel online at www.dakine.com. For more information about Dakine, email Account Manager Katie Hostetler at katie.hostetler@rygr.us.  

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About Dakine 

Founded in Hawaii in 1979, Dakine creates the most trusted and purposeful packs, bags, accessories, apparel, and outerwear for people who are traveling from the water, to the mountain and everywhere in between.  

Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for Saturday, July 11, 2020. Crusher will celebrate its 10th anniversary in 2021.

“In looking at balancing the safety of our riders, volunteers and the community in concert with guidelines, directives and what’s known and unknown, it became painfully clear that providing an experience that is up to snuff with our standards and yours just wasn’t going to happen in 2020,” said Burke “T-bird” Swindlehurst, Founder and Event Director of Crusher in the Tushar.

“While we are heartbroken to not be able to host Crusher in partnership with Burke this year for it’s 10th anniversary, the health and safety of our athletes, staff, volunteers and the community are more important,” says Kimo Seymour, President, Life Time Events and Media. “We know our riders have trained for months ahead of the event, and don’t make this decision lightly, but are excited to give everyone the event they deserve in 2021.”

The Crusher staff has worked closely with city and county officials to make the safest and most educated decision possible. Race directors considered the wellbeing of participants, friends, family, volunteers and local communities when making this decision. You can view Burke Swindlehurst’s full letter to participants here.

Four options will be available for 2020 Crusher in the Tushar registered participants 1) defer to 2021 at no charge 2) refund of your entry fee, minus processing fees 3) donate your 2020 entry to the Life Time Foundation which will go directly to the Beaver and Piute County COVID-19 relief school meals program and defer your spot to our 2021 or 2022 event 4) donate your 2020 entry to the National Interscholastic Cycling League (NICA) league and defer your spot to our 2021 or 2022 event. For participants who choose option 3 or 4, your entry will be guaranteed into the year of your choice (2021 or 2022), but you will still be required to pay an entry fee. 

“Keep your chin up Buttercups and be nice to each other, because we’re all in this thing together. We will come out the other side. And we HAVE to make sure we’re better for it. Don’t think for one second I plan on letting the Crusher flame dim or flicker in 2020. You never know what I might have up my sleeve, so keep your eyes peeled!”, said Swindlehurst in a letter he sent registered participants earlier today. 

Registered participants must make their selection at no later than Monday, June 22, 2020 at: https://runsignup.com/Race/UT/Beaver/CrusherintheTushar

 

For more information please check out the FAQ here: https://tusharcrusher.com/2020-crusher-cancelled

 

About Life Time, Inc.

As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we play, work and live – all with the primary objective of helping people lead healthy, happy lives. In addition to its more than 150 athletic resort destinations in 41 major markets in the U.S. and Canada, Life Time also owns and produces iconic Athletic Events and is expanding its brand through Life Time Work coworking spaces and Life Time Living high-end leased residences. For more information visit lifetime.life.

 

About Crusher in the Tushar 

As a professional cyclist and lifelong Utahan, Burke “T-Bird” Swindlehurst retired from professional racing in 2010, and founded Crusher in the Tushar, turning a 15-year event concept of incorporating Utah’s tallest mountain ranges and surrounding valleys, into a reality. The 69-mile uniquely formatted race begins in historic downtown Beaver, the birthplace of famed outlaw “Butch Cassidy” and finishes at Utah’s newest ski and Summer resort, Eagle Point. Featuring a 60/40 split of gravel to tarmac gravel sectors, it affords riders the opportunity to explore the stunning back country of Utah’s little-known Tushar Mountains, Piute Counties and Fishlake National Forest. Life Time acquired Crusher in the Tushar in December of 2019, keeping T-Bird at the helm.

 

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Velocio, The North Face, and Patagonia Pool Resources to support The Conservation Alliance’s 2020 Public Lands Defense Fund

Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance has awarded five grants from the organization’s Public Lands Defense Fund to groups working to defend the Roadless Rule, the National Environmental Policy Act, and Cascade Siskiyou National Monument.

The Conservation Alliance launched the Public Lands Defense Fund in January 2017 with a goal of supporting organizations that are strategically confronting efforts that would diminish our public lands system. The Conservation Alliance has awarded five Public Lands Defense Fund grants totaling $80,000 in 2020 to the following organizations:  Western Environmental Law Center for their efforts to defend the Cascade Siskiyou National Monument ($15,000) and stop attempts to weaken the National Environmental Policy Act ($15,000); The Wilderness Society for their effort to defend the Roadless Rule in Alaska and Utah ($20,000); Southeast Alaska Conservation Council for their effort to keep the Tongass National Forest roadless and wild ($15,000); and Taxpayers for Common Sense for their effort to defend the Roadless Rule ($15,000).

Conservation Alliance founding member companies Patagonia and The North Face each pledged $50,000 to support the Public Lands Defense Fund in 2020. This is the fourth consecutive year these companies have supported the Public Lands Defense Fund. 

Cycling apparel company Velocio also donated $25,000 to the Alliance’s Public Lands Defense Fund. This donation is the result of a special edition cycling jersey inspired by the company’s commitment to protecting wild places. Velocio’s 1% Better Way campaign to raise funding for environmental organizations is in partnership with 1% for the Planet.

The Conservation Alliance has awarded a total of $727,000 in Public Lands Defense Fund grants since the fund was launched in 2017. The following companies have made significant contributions to the Public Lands Defense Fund:  Arc’teryx, Patagonia, The North Face, Ruffwear, Gu Energy Labs, Velocio, Smartwool, Farm to Feet and KEEN. All donations to the Public Lands Defense Fund are incremental to a company’s annual membership dues.

“Our support for public lands is born of a need for those space,” said Andrew Gardner, Co-founder and Marketing Director at Velocio. “There is a better way to interact with our public lands and we’re grateful for work from the Conservation Alliance in protecting the places that define wild adventure and lonely freedom.”

“Ecologically and culturally significant protected areas, and important conservation laws are at risk,” said Brady Robinson, Executive Director at The Conservation Alliance. “Thanks to meaningful donations from Velocio, Patagonia and The North Face, we are in a position to support the organizations working tirelessly to uphold the integrity of our public lands system in 2020.”

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million, awarded 720 grants, helped to protect more than 73 million acres of wildlands and 3,575 miles of rivers; stop or remove 35 dams; designate five marine reserves; and purchase 17 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

About Velocio:

Velocio creates a comprehensive range of high quality, innovative cycling apparel, paired with progressive brand ethics and inclusive culture. Taking a no-compromise approach to creating the best possible product in a responsible and ethical way, Velocio is committed to a better cycling experience.

Tarpestry, the outdoor lifestyle brand specializing in soft, weather-resistant outdoor blankets, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be Tarpestry’s PR and Digital Marketing agency of record and will work to spread awareness of their sustainable outdoor products, as well as growing Tarpestry’s social media and email marketing channels. 

The Tarpestry Company was founded in 2011 in Denver, Colorado. Inspired by the outdoor music festival scene, founders Carrie and Ted Swartzbaugh decided to combine the water-repellent properties of a tarp with the beautiful designs of a tapestry. Invigorated by Tarpestry’s early popularity with festival goers, backpackers, and young families alike, Carrie and Ted moved the company back to their home state of North Carolina in 2015. Today Tarpestry is dedicated to incorporating sustainable components in all aspects of business and life, including local manufacturing relationships with the makers at Tsuga in Boone, NC; utilizing biodegradable and recyclable packaging and shipping materials; incorporating vegetable dyes in their Classic Tarpestry process; and Tarpestry-Cycle, a recycling program to repurpose well-loved Tarpestrys.

“Since our sales at musical festivals really took off, we’ve had the goal of growing our online sales and marketing to match and even surpass those festival sales,” says Carrie Swartzbaugh, Tarpestry co-creator. “The last two years have been eye-opening because we realized we’ve hit our limit in our own marketing capabilities. We were introduced to Darby Communications through the Waypoint Accelerator program here in Western North Carolina. We heard wonderful feedback from other businesses and are so excited to officially launch our partnership with them this year. We have already seen amazing results and are only just beginning.”

“The Tarpestry crew is frequently on the road throughout the spring, summer, and fall, so the event cancellations of the 2020 season have led to a unique opportunity,” adds Ted Swartzbaugh, Tarpestry co-creator. “This time has reignited our drive to grow our online presence, and we are now in the position to focus our attention and resources on reaching new markets and customers who will enjoy Tarpestry as much as we do!”

To learn more, visit Tarpestry.com or contact Hannah Kaminer at hannah@darbycommunications.com.  

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About Tarpestry

Inspired by the raw majesty of the outdoors, The Tarpestry Company creates unique, sustainable products to widen comfort zones for maximum enjoyment of outdoor adventure. Combining the water-repellent properties of a tarp with the beautiful designs of a tapestry, the Tarpestry is a soft and durable weather-resistant outdoor blanket that puts a layer between you and the elements, with style. Born in Colorado in 2011 and now built in the Blue Ridge Mountains, Tarpestry makes products that are fun, funky, and most of all, functional. From campouts and picnics to music festivals and soccer matches, Tarpestry products are made for adventure. Learn more at tarpestry.com or follow on social @tarpestry. 

About Darby Communications 

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala Pisgah Forest Plan Partnership, Outdoor Economy Conference, Sierra Designs, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.