Archives: Press Releases

The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop in the month of August will be accompanied by a packet of Johnny’s Seeds, allowing their US customers to grow organic edible crops from the comfort of their home.

 

The partnership is rooted in Houdini’s mission to become a regenerative company, regarding resources as something borrowed from the earth, rather than something taken from it. By giving its customers the opportunity to grow their own food, the brand hopes to inspire a lifestyle that requires fewer resources to maintain, while also offering a fun and engaging experience that can be applied to other areas of people’s lives too. 

 

Houdini Sportswear made headlines in 2018 with The Houdini Menu, a project in which it composted customers’ worn-out sportswear made of natural fibers and turned them into a fine dining experience, quite literally serving the future of circular design on a silver platter. Through the partnership with Johnny’s, Houdini aims to continue giving its customers a taste of what truly sustainable design can look like, now also in the US market.

 

About Houdini Sportswear

Founded in 1993 by mountaineering guide Lotta Giornofelice, Houdini has been specializing in sustainable design made to explore the outdoors for over 25 years. From base layers to shell jackets, 100% of their collection is made entirely with recycled, recyclable, biodegradable, or Bluesign® certified fabrics. Based in Stockholm, Sweden, they design gear for curious people with big hearts, who love the outdoors and therefore want to help protect it. 

 

About Johnny’s Selected Seeds

For more than 45 years Johnny’s Selected Seeds has been helping families, friends, and communities to feed one another by providing superior seeds, tools, information, and service. Everything they do is focused on helping their customers have a successful growing experience. Johnny’s Selected Seeds has been 100% employee-owned since 2012. 

New 360-degree virtual tours showcase design updates to Mantis and Cricket human habitats

TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In conjunction with the 2021 launch, TAXA will debut 360-degree virtual tours of the new models on taxaoutdoors.com to offer an inside look at the key new interior and exterior features and updates.

With the considerable lifestyle changes many have experienced in 2020, the TAXA design team worked to pivot its design to accommodate the new needs of consumers. TAXA has always prioritized flexibility and minimal spaces, and how the consumer can maximize the adaptability of the habitats — the updates to the 2021 Mantis and Cricket reflect that more than ever before. With many people now working from home, and rethinking travel and school, the updated models will allow consumers to adapt to different lifestyles and activities in a simple and efficient way.

“At TAXA, we strive for continuous improvement,” said CEO and founder Garrett Finney. “We listened to customer feedback to make thoughtful changes that we hope are reflected in our 2021 model year update. We can’t wait for people to get out, relax and explore the outdoors in these two new models.”

MANTIS

The Mantis offers more living space for bigger families and an open-air design intended to bring the outdoors in. Innovations to the 2021 Mantis include an upgraded air conditioner unit, thoughtful updates to the kitchen area, and increased storage throughout the rig.

The 2021 Mantis has been upgraded with an 8,000 BTU Air Conditioner on a lockable sliding base with a hinged exterior cover. Changing the position of the AC unit inside of the Mantis allows better circulation and improved cooling performance while also creating a micro closet out of the extra storage behind the kitchen cabinetry, by the bed.

Kitchen updates include a separate Dometic sink and Dometic 2-burner stove, which offers more space to cook, and a newly created ‘open shelving’ concept – made from baltic birch plywood and powder coated steel – for additional kitchen storage. The new high density polyethylene (HDPE) backsplash panel behind the sink and stove offers more durability in the ‘splash zone.’ And redesigned kitchen cabinetry concentrates electrical and plumbing systems in one spot and allows for easier maintenance and repair.

Additional storage has been added with two storage towers made from a milk crate drawer system. Each tower comes equipped with a trio of full size milk crates that act as drawers, secured with bungee cords while traveling, and can be easily removed for effortless loading and unloading. Plywood cabinetry under the bed has been updated to powder coated steel supports to open up storage space and allow for more customized storage, divided by bungees. And to solve an everyday problem, the new 2021 Mantis offers a solution for garbage with a new 16-gallon trash can that is standard in every 2021 model.

The 2021 Mantis starts at $46,200 MSRP.

CRICKET

The lightweight and rugged 2021 Cricket takes on adventures big and small, with space for the whole family. This NASA-inspired human habitat comfortably fits two adults and two kids, and features integrated plumbing and electrical systems for more comfortable trips off-grid.

TAXA prides itself on intentionally designed small spaces, and the fully redesigned kitchen of the 2021 Cricket is no exception. Kitchen cabinetry has been redesigned to concentrate electrical and plumbing systems in one spot, allowing for easier maintenance and repair. An HDPE backsplash panel, tough birch plywood and high-pressure laminate countertops offer an improved kitchen workspace, and a new separate Dometic sink and two-burner stove allows for more space to cook.

Like the Mantis, the 2021 Cricket features additional storage thanks to a milk crate drawer system, secured with bungee cords, perfect for storing camp essentials. An under-bed update features powder-coated steel supports, rather than plywood cabinetry, for more open and customizable storage.

For those hot days on the road, the addition of a window on the rear driver side allows for a better, more aerodynamic air conditioning placement.

The 2021 Cricket starts at $31,800 MSRP.

The 2021 models will be available at your local RV dealer. To find a dealer near you visit taxaoutdoors.com. To view the new 360° virtual tours, visit the Mantis and Cricket product pages. To stay updated on news from TAXA Outdoors, follow @taxaoutdoors on Instagram or head to taxaoutdoors.com.

ABOUT TAXA OUTDOORS

TAXA Outdoors is an outdoor lifestyle company formed to design and manufacture high performance adventure equipment that helps people reach their goal of connecting with the outdoors. Its products are crafted by hand in Houston, TX from durable, premium, eco-friendly, high performance material. TAXA’s vehicles are designed to make camping fun, comfortable, and secure. TAXA Outdoors attracts a diverse demographic groups including some RV users, but primarily those who love camping and the outdoors but require more than a tent. https://taxaoutdoors.com/

Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and gear, proudly announces its second consecutive Editors’ Choice award from Backpacker Magazine. In 2019, editors recognized the All-Paca™ Fleece Hoodie for its outstanding performance and versatility. This year, the innovative All-Paca Sleeping Bag Liner has earned the prestigious accolade.

For more than a quarter century, the Backpacker team has recognized a small group of products that stood out from the rest during their rigorous testing. Winners are typically announced twice annually at the outdoor industry’s biggest trade show–Outdoor Retailer. Since this year’s summer show was cancelled due to COVID-19, winning brands received the news via email, with an official consumer-facing reveal to come in the Fall Gear Guide special issue. Editors selected the All-Paca Sleeping Bag Liner for its unique, high-performing fabric that is unlike anything else on the market.

“The All-Paca Sleeping Bag Liner delivers an impressive dose of warmth in a supersoft, superstretchy package,” says Backpacker Gear Editor Eli Bernstein.

Featuring a proprietary All-Paca micro fleece, the All-Paca Sleeping Bag Liner is made in the USA from 100% alpaca fiber. This lightweight liner adds approximately 15-18° of warmth to cold weather sleep systems, or functions as a standalone sleeping bag in warmer weather. Like all All-Paca products, the bag liner insulates when wet, offers a superior warmth to weight ratio, and has zero added synthetics. Additionally, All-Paca micro fleece is extremely odor-resistant, durable, run-resistant, can be machine washed and dried, and won’t cling. The bag liner features a square shape for maximum movement and works with a variety of bags, including mummy-style bags.

“We’ve been working for years to develop an all-natural, 100% alpaca performance fabric so that outdoor users have more sustainable and eco-friendly options for apparel and gear,” says Appalachian Gear Company co-founder John Gage. “We knew we were onto something with our Sleeping Bag Liner, but the fact that Backpacker Magazine recognizes its incredible performance is a huge honor that we don’t take lightly.”

For more information, contact Suzanne Hermann at suzanne@darbycommunications.com.

About Appalachian Gear Company

Appalachian Gear Company is an outdoor lifestyle company specializing in performance-based clothing and equipment manufactured in the United States. We combine 45 years in the textile industry with countless miles logged on trails across the country to introduce innovative and environmentally friendly products that provide performance and value. Our All-Paca™ garments are made from 100% Alpaca fiber and deliver unmatched breathability, comfort, and performance with less impact on the environment than synthetics. We understand the importance of Getting Out and Staying Out, and believe time spent in the outdoors leads to a happier, healthier life. Learn more at appalachiangearcompany.com.

Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM and BACKPACKER Magazine on August 1, 2020 to help celebrate the mountain community by inviting hikers to register and get outside.

To celebrate, BCM and BACKPACKER invited hikers around the country to help celebrate their favorite mountains and the people that climb them by hosting a virtual Summit Day After Party. Hikers were encouraged to join virtually after their respective hikes for a party filled with restorative yoga, skills sessions and live music. This after party provided a unique opportunity to fundraise for BCM’s programs, which have provided over 47,000 nights under the stars for youth that may not have had the opportunity otherwise.

“This fundraising event is a highlight every year.” Said Bryan Martin, executive director of BCM.“ This year we are very proud to expand our partnerships with some leading brands in the outdoor space to foster a significant fundraiser opportunity for our programs and encourage people to spend more time outside.”

As the title sponsor for this year’s event, Yeti donated 100 mugs and 20 coolers that were utilized as incentives for people to join and donate. Helly Hansen donated 10% of sales online and through participating retail stores and Waypoint Outdoors fielded a team that raised $1,500.

National Summit Day was considered a great success with 200+ registered hikers on the Backpacker website, 9,000+ viewers for the virtual Backpacker afterparty and an additional 8,000+ viewers logged-on for the Backpacker “campfire” session.

In total over $15,000 was raised with $9,200 coming from BCM’s website, $1,500 from Waypoint Outdoors and $5,000 from Helly Hansen sales.

Big City Mountaineers (BCM) provides free – fully outfitted and professionally led – backpacking trips, paddling expeditions, and camps so all youth can access the mental, physical, and spiritual benefits of being connected to nature. Research shows that experiences in nature reduce stress, improve physical health, advance education outcomes, and build civic mindedness. Unfortunately, not every young person has the same opportunity to enjoy the outdoors and are unable to take in all the benefits of being connected to nature in an equitable way. BCM’s model removes material and social barriers to participation outdoors by acting as a hub between the outdoor industry, youth-serving community-based organizations, caring adult mentors, and professional experiential educators.

To learn more, please visit www.bigcitymountaineers.org

Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020.

“Running is in our DNA and we’re thrilled to be partnering with the Virtual Women’s Half Marathon on their inaugural weekend,” said Mike McQueeney, President of Headsweats. “Both Dawna and Michele have a long history of successfully running women’s specific races and we look forward to seeing the event weekend grow with time as it gains traction with the running community and beyond.”

Unlike any other virtual running event, the virtual series takes place on a specific race weekend to provide the fanfare that usually accompanies an in-person race. Race options include a half marathon, 10 kilometers and five kilometers. For women looking to participate in more than one race, the Double Challenge combines the half marathon and 10 kilometers over race weekend and the Triple Challenge combines the half marathon, 10 kilometers and five kilometers over the course of race weekend.

Co-founded by Dawna Stone and Michele Stone, the virtual series provides a unique and exciting virtual running experience bonding female runners across the country. Prior to establishing the Virtual Women’s Half Marathon, Dawna Stone launched Women’s Running magazine in conjunction with the largest women’s running series in the country.  She sold both the magazine and event series in 2012.

“We are thrilled to have Headsweats as the official headwear of the Virtual Women’s Half Marathon. I have been running in their hats for more than 10 years and am excited to introduce their products to all our participants,” said Dawna Stone, co-founder and CEO. “We already have women registered from 44 states and it’s partners like Headsweats that will help us become one of the largest and most exciting virtual events in the country.”

To participate, runners must register prior to race day and complete the specified distance at any point within the day on a treadmill, outdoors or in any accessible location. Runners are not required to submit times for the events and each runner will receive a reusable tote bag, a unique two-in-one medal with removable charm, women’s-specific tech tee, race bib and finisher’s certificate.

Although the Virtual Women’s Half Marathon has been developed to celebrate women, men are welcome to participate. For more information or to register for a race, visit virtualwomenshalfmarathon.com

 

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About Headsweats
Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear and athletic apparel. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to help personalize apparel and optimize performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit Headsweats.com

 

About the Virtual Women’s Half Marathon Series
The Virtual Women’s Half Marathon series benefitting the Feeding America COVID-19 Response Fund is one of five virtual events that take place on race weekend. In addition to the half marathon, there is a 10K and 5K as well as a Double Challenge (Half Marathon and 10K) and a Triple Challenge (Half Marathon, 10K and 5K). The series is open to addresses within the continental United States. To learn more, go to: https://virtualwomenshalfmarathon.com/

 

Black Diamond Equipment^®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27^th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10.

“We are proud to host a significant fundraising opportunity for the Wasatch backcountry community at large. This event is more timely than ever as we head into a ski season where we are anticipating an influx of backcountry users as the pandemic will push people from the resorts into the backcountry,” says Jess Powell, Black Diamond Equipment’s event and partnership manager. “The UAC not only supports the resources backcountry users need to safely go out, but also brings us together and builds those communal bonds which hold this tight-knit community together. We hope that you will continue to show your support for the UAC in our new, exciting virtual format.”

For 27 years, Black Diamond has brought people together to raise money for UAC programming. However, given the current public health crisis caused by the COVID-19 epidemic, Black Diamond is making some changes to this year’s event. The fundraising party will be a combination of a livestream event and peer-to-peer parties where UAC sponsors and the backcountry community are asked to host small COVID friendly parties for their friends and family. Drinks, videos, music, opportunity drawing and a silent auction will all be provided with the purchase of a ticket.

The UAC provides avalanche forecasting, awareness and education in the State of Utah giving backcountry travelers the tools they need to make wise decisions in the backcountry. Additionally, it issues daily avalanche and mountain weather forecasts for eight regions across the state, provides over 100 complimentary Know Before You Go avalanche awareness presentations each season, offers on-snow avalanche courses and manages a free avalanche skills e-learning program.

“The Backcountry Benefit is the UAC’s largest annual fundraising drive typically raising around 100k per event. The money we raise is crucial to support the avalanche forecasting, education and awareness across the state of Utah,” explains Chad Brackelsberg, executive director of UAC. “Thanks to the generous support of Black Diamond, over 95% of the money raised goes directly to supporting the UAC’s programs.”

A variety of different ticket packages are being offered to fit the needs of all group sizes hosting parties for the livestreamed event. A full schedule of the programming can be found here. With support from the Uinta Brewing Company, a limited release UAC beer will be available in a UAC logoed can. Tickets can be purchased here. For more information, call 801-365-5522 or go to UtahAvalancheCenter.org.

Who: OluKai Footwear and the Chef Hui Group

 

What: A portion of all proceeds from OluKai’s Island Flower collection will give back to the place that inspired their design through the Chef Hui Group. 

1. The Chef Hui Group consists of local farmers, chefs and restaurants throughout Hawaii coming together to serve their community and deepen their connection to the local food system.
2.  This organization supports farmers, independent producers, ‘āina based organizations and restaurants to provide meals for people in Hawaiian communities that are less fortunate. 
3. The collection celebrates the official flowers of all four Hawaiian islands, with each island having its own official flower.

1. 1. O’ahu’s flower is the ‘Llima Hibiscus
   2. Maui’s flower is the non-native Lokelani Rose
   3. Hawai’i Island is the endangered “Ōhiʻa Lehua 
   4. Kaua’i is the Mokihana Berry

1. The flower art, created by a Hawaiian artist adorns the straps of both the Men’s and Women’s styles and the island and flower name are laser etched into the footbed of the heel to provide a special story for those who wear them.
2. Women’s Island Flower Collection, Men’s Island Flower Collection
3. Link to hi-res images: Island Flower Collection

 

When: Available now at OluKai.com

 

Why: Hawaiʻi’s economy is heavily based on tourism and has been hit harder than most. OluKai would like to use the Island Flower collection, created to celebrate the natural beauty of the Islands, as a way to further give back to the communities there that have been adversely impacted.

 

“Chef Hui’s mission is simply to connect people to their food and those who produce. Since COVID, we have amplified these efforts with a focus on providing locally sourced meals and meal kits to underserved communities statewide. With the generous support from OluKai we are able to keep farmers farming, chefs cooking and communities fed.” – Amanda Corby Noguchi

 

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About OluKai:

OluKai is a sought-after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

Selk’bag, the original wearable sleeping bag brand, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on telling the myriad of stories that come from using a Selk’bag, highlighting the people behind the brand and celebrating new partnerships, styles and products coming out in the next year.

“For the last decade, I’ve had the joy of watching Selk’bag grow from a dream into a globally-loved adventure brand,” said Cristobal Murillo, founder of Selk’bag. “Selk’bags are designed to provide comfort, warmth and mobility for a multitude of life’s adventures. Terra understands our foundation, lifestyle and philanthropic goals and we look forward to utilizing their excitement and talents to grow our presence in the marketplace.”

Founded in the mountains of Chile, Selk’bag drew inspiration for its original design from the nomadic Selk’Nam tribe that inhabited the mysterious fjords at the southern tip of South America. Known for surviving a hostile, arctic environment, the tribe’s spirit of adventure over 10,000 years ago influenced the cozy and unique Selk’bag of today. A wearable, form-fitting sleeping bag, each Selk’bag provides freedom and undeniable happiness to make any day more fun, from hanging out at home, to camping, paragliding, skiing…

“Cris understands cozy maybe better than anyone I’ve met,” said Alli Noland, Director of Everything at Terra PR. “His passion and love for the product and what he does, is inspiring. Not to mention, Selk’bags are the perfect insulator for life in the mountains, and I pretty much live in mine!”

About Selk’bag:

Founded in 2009, high in the mountains of Chile, Selk’bag is the original wearable sleeping bag brand. Named for the lost Selk’Nam natives of Tierra del Fuego, Selk’bags provide maximum mobility, comfort, versatility and warmth. Born in Chile and tested in Patagonia, Selk’bags are a must-have item for camping, RV trips, everyday adventures or simply lounging at home. A proud member of 1% for the Planet. For more information please visit Selk’bag.

About Terra PR:

Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands. We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, check out terrapublicrelations.com

 

The time to take a stand for the environment is now. Creating responsibly and advocating for nature is at the root of DESO’s ethos and small batch design process, and the brand takes that commitment a step farther in 2020. The decision to become a member of 1% for the Planet and obtain Climate Neutral Certification was an easy one for the team. Partnering with these two organizations is an instrumental part of DESO’s process in making a positive impact on the planet and setting the brand apart as an eco-conscious, American-made apparel source.

“We decided to partner with 1% for the Planet and certify as Climate Neutral because we share an alignment of values around sustainability and preservation for the world we enjoy,” says DESO’s Head of Growth, Eric Liddle. “We recognize that we must do everything in our small corner to be a catalyst for positive change, and by partnering with these organizations we can make an important step forward. This is one small step that we hope will make waves far beyond our reach.”

Giving back to organizations like Protect our Winters through 1% for the Planet allows DESO to raise awareness and funds for nonprofits that are working tirelessly for climate change and the natural spaces that inspired the brand’s creation in the first place. DESO is cognizant of the apparel industry’s negative environmental impact, and has set out to shift the norm towards more sustainable manufacturing and operations. The brand recently released a summer capsule collection including graphic tees made solely from hemp, organic cotton, and recycled polyester fabrics cut and sewn in California.

DESO has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions against climate change qualifies DESO to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying. 

Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “We believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They believe that all companies should take immediate voluntary action to zero out their entire carbon footprint, and are engaging their consumers around this important issue like never before.”

To learn more about DESO, please contact Julie Bacon at julie@hotskilletmedia.com and for all sales inquiries, please reach out to sales@desosupply.com.

About DESO
Inspired by the Sierra Nevada and made in small batches in the USA, DESO was founded in 2016 and represents the art form of getting lost. That art form translated into a project that ripened in Desolation Wilderness. DESO combines the frustrations of a whole generation that demands authenticity. The brand finds resolve in a cool cocktail of design, nature and travel, resulting in designs that provide function-driven daily wearability. DESO is known for its impossibly cozy, stylish layers and unique hat collection with custom patchwork. #wayoutthere

JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Outdoor Adventure for Cancer Fighters: A Conversation on Healing & Community; a conversation with Katie Schou, Executive Director of the Send It Foundation, and its Development Director, Kerry Camisa.

Outdoor Adventure for Cancer Fighters: A Conversation on
Healing & Community with Send It Foundation

Send It Foundation Executive Director, Katie Schou, joins
host and Development Director, Kerry Camisa to chat
about supporting young adults with cancer, the benefits of nature,
and pivoting during the time of COVID.

Thursday, August 20th @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying the voices and stories of nonprofits, BIPOC, and underrepresented communities, as a part of JAM Sessions.

Send It Foundation provides free adventure programs for young adult cancer fighters and survivors (ages 21-40); bringing strength, positivity and community to the fight for life. Programs are designed around activities like skiing, surfing, mountain biking, climbing, and backpacking; creating a vital community through shared experience.

“The outdoors is an avenue for participants to discover personal strength through empowering activities – there’s nothing more exhilarating than taking your first turns on skis or catching a wave,” said Katie Schou, executive director of Send It Foundation. “Sharing these experiences with new friends who have gone through something similar creates a sense of camaraderie and community that is essential through times of adversity. These moments of play, joy, laughter, and connection are fueling and really shift the lens from fear and loss that a cancer diagnosis ignites, towards one of hope and possibility.”

“We are grateful to JAM Collective for providing this platform for us to connect and share our efforts with the outdoor community,” said Kerry Camisa, development director of Send It Foundation. “We are excited to expand our community and broaden the organization’s brand awareness.”

Tune in to the JAM Collective Instagram Live discussion on Thursday August 20th, at 12 pm PST.

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About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net

About Send It Foundation
Send It Foundation is a 501c3 nonprofit on a mission to inspire positivity, courage, and gratitude in young adult cancer fighters and survivors through the gift of outdoor adventure and community. Since launching the first program in the Fall of 2015, Send It has provided 33 adventure programs, serving over 250 young adult cancer patients nationwide. At Send It, participants can take on new challenges in the outdoors, connect with a community of peer support, and be reminded that our one precious life is worth living each day! www.senditfoundation.org