Press Releases Archive - Page 264 of 302 - Outdoor Industry Association

Rumpl Teams with Unify Brand Partnerships to Lead United Kingdom Distribution Efforts

Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the lifestyle, sport and outdoor categories, effective on September 1, 2020.

“We’re thrilled with our new partnership. It was clear from our first conversation with Unify that the team understood the Rumpl brand and our mission to redefine the blanket category,” says Wylie Robinson, CEO and founder of Rumpl. “We recognize the vibrancy of outdoor lifestyle culture in the United Kingdom and, as a result, we have worked with select retailers before. This new partnership will elevate our presence by delivering superior hands-on support to our brand as we deepen relationships with consumers and introduce the world to better blankets.”

Founded in 2004, Unify Brand Partnerships has forged strong relationships and delivered high-quality growth for trendsetting brands like Teva, Cotopaxi, Reef and Hoka One One. Rumpl will further bolster the Unify portfolio as the leader in the technical blanket category, pairing material innovation, post-consumer recycled goods, and bold designs and colorways to deliver versatile blankets and gear that provide “the comfort of home” anywhere.

“Rumpl is a perfect addition to our current portfolio, and we’re excited to grow authentic connections and drive passionate conversations for a brand whose mission we align with and believe in,” says Damian Cooper, managing director of Unify Brand Partnerships. “Rumpl has a place in every household and outdoor space, and the brand has built a solid following thanks to inspired designs and a culture that promotes sustainability.”

For more information about Rumpl, please contact Associate Account Manager Sarvary Koller at Sarvary.Koller@rygr.us.

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About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go … or when you don’t go anywhere. https://www.rumpl.com.

About Unify Brand Partnerships: Based in South Wales UK, Unify Brand Partnerships is a leading sport, outdoor and lifestyle fashion agency that passionately elevates global brands in the UK market across all channels, from distribution, sales strategy, marketing, and PR to impactful retail activations. https://unify-bp.com.

Filson Launches Collaboration with Buck Knives

SEATTLE, Wash. (Sept. 1, 2020) – Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors.

“We’re thrilled to partner with a likeminded brand that shares a deep and rich history outfitting the outdoorsman,” said Doug Thielen, Director of Marketing at Filson. “By utilizing signature Filson materials and the craftsmanship of Buck Knives, our teams developed dependable, ‘Made in America’ products that we stand behind.”

“We are excited to partner with Filson to create exclusive new offerings based on our Compadre Series Camp Axe and Knife. Using Filson’s patented tin cloth material on the handle and Buck’s use of premium Cerakote® blade coatings, these handcrafted tools perfectly reflect the style and performance you would expect from two heritage companies sharing similar values,” said Mike Silverberg, Vice President of Sales for Buck Knives.

The collection features a Filson x Buck 106 Compadre Axe, Filson x Buck 104 Compadre Knife, and a 110 Folding Hunter Pro Knife featuring proven Filson materials.

Filson x Buck 106 Compadre Axe – MSRP: $175 – Designed for rugged, outdoor use, the Compadre Axe is forward weighted to make chopping easier. The full tang 5160 spring steel goes throughout the entire 12 ¾” (32.4 cm) axe, giving it excellent shock absorption and strength you can rely on. The 3” (7.6 cm) cutting edge excels at chopping but also works well for detailed work. Cerakote Blaze Orange coating gives you added durability and corrosion resistance. The ergonomic handle features Filson’s famous Tin Cloth, that provides a comfortable grip. The knife includes a made in the USA leather sheath by Buck, so you can keep your axe at your side or safely in your pack.

Filson x Buck 104 Compadre Knife – MSRP: $150 – The Compadre Camp Knife from Buck Knives® is a do-everything knife for the outdoorsman, whether it’s splitting kindling or building a shelter. Because the drop-point, hollow-ground blade is made with tough, malleable 5160 spring steel, it resists chipping and sharpens easily. The full-tang blade is wrapped with rugged Tin Cloth handle scales, and the Cerakote® ceramic coating protects the blade from rust.

Filson x Buck 110 Folding Hunter Pro Knife – MSRP: $130 – The 110 Folding Hunter Pro joins the ranks of the classic and traditional Buck favorite, the 110 Folding Hunter. The first Folding Hunter was created in 1963 and still today is one of America’s best selling knives. The Pro version delivers the same expectations you’ve come to have from the original 110, but with a different, updated look. The clip point blade is Cerakote black coated 420HC steel while the handle is olive Micarta with brass bolsters.

The Filson x Buck knife collection is now available online at Filson.com.

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About Filson:

Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 122-year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. For more information, go to Filson.com.

About Buck Knives:

Behind every Buck knife is over 100 years of experience and craftsmanship. The very best materials and state-of-the-art technology are used to create knives that meet the exacting demands expected of a high quality knife. Buck stands behind every knife made with their famous Forever Warranty

Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1.

“The team at Pale Morning has a strong understanding of our markets and brings a wealth of experience that will be instrumental as we move into the 2020/21 season and beyond,” said Geoff Curtis, MDV USA VP/Marketing.

German producers Völkl and Marker have been pioneers in snow sports and have continually brought innovation to the race, all-mountain, freeride, and backcountry markets with products like the acclaimed Duke binding system and Mantra ski. Dalbello’s history of boot making in Asolo, Italy, is legendary and continues today with boots like its freeride touring Lupo and super lightweight Quantum series of touring boots.

“Marker, Dalbello, and Völkl are three of the most highly regarded brands in our industry whose products ensure great experiences on the hill regardless of ability,” said Drew Simmons, Pale Morning Media’s founder and president. “Getting outside is more important than ever these days and we look forward to transitioning from sanity walks to sanity laps when the snow starts flying.”

Pale Morning Media (www.palemorningmedia.com) is a public relations and strategic communications agency with more than two decades of experience supporting and promoting brands committed to strong local communities, active lifestyles and quality products. Their team approach is rooted in a blend of editorial heritage, diverse marketing experiences and lifelong outdoor passions. Pale Morning Media is based in the Mad River Valley of Vermont, with a satellite office in Portland, Maine.

For media inquiries, contact Michael Collin at Pale Morning Media: michael@palemorning.com

About Pale Morning Media
Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, employs a team of four as well as project freelancers, supporting a growing roster of brands in a diverse array of outdoor and lifestyle markets.

About Marker
Marker has been synonymous with innovation and protection in skiing for over six decades. In 1952, Hannes Marker patented the world’s first ski binding with safety release. In the 1970’s, the M-series with automatic heel release revolutionized the binding market. With the Duke and the continuous expansion of the Royal Family, the company has been setting new standards in the freeride and freestyle segment from its location in the Bavarian town of Penzberg since 2007. Working with some of the world’s largest ski brands allows Marker not only to develop their own pioneering products, but also to develop system bindings that form a perfect unit with the ski. In addition, Marker successfully expanded its product portfolio in 2013 to include helmets, goggles and body protection. To learn more, visit: https://www.markerusa.com

About Dalbello
Ski boots from Dalbello, a traditional Italian company, have been synonymous with optimum quality, finest craftsmanship and outstanding design for a great many years. Back in the 1960s, the founder Alessandro Dalbello gathered experience in ski boot manufacture in Switzerland. The first pair of ski boots bearing the name of Dalbello were sold in 1974, the year the company was founded. Thanks to high quality standards and the exceptional fit of Dalbello ski boots, the boots are sold successfully throughout the world. Since 2015, Dalbello has belonged to the Marker Völkl Group, while its headquarters remain in Casella d’Asolo, Italy. To learn more, visit: https://www.dalbellosports.com

About Völkl
Völkl have dedicated themselves to ski construction for more than 90 years. The passionate ski manufacturer is the only winter sports brand still developing and manufacturing in Germany. The Völkl manufacturing plant located in Straubing, is one of the most modern ski manufacturers in the world and stands for technology and quality “Made in Germany”. The company’s team of development engineers, ski builders, product managers and athletes has made Völkl one of the world’s leading ski manufacturers. In cooperation with its partners Marker and Dalbello, Völkl is striving to create the optimum equipment for skiers the world over. Marker designs and produces ski bindings, helmets, ski goggles and protectors, while Dalbello focuses entirely on the development and manufacture of ski boots. To learn more, visit: https://www.volkl.com

Snow Peak USA Opens the Doors to its New US Headquarters and Retail Flagship in Portland, Oregon

Built around the concept of “Dwelling Outdoors Together,” Snow Peak is pleased to welcome its community inside to a new US Headquarters and retail flagship; hosting its Grand Opening on the weekend of September 11th at 404 NW 23d Ave in Portland, Oregon. In 20 years, Snow Peak has grown its US presence from a modest distributorship to a 40-person team with retail locations on both coasts and ambitious plans for growth in the next two decades. This new headquarters and flagship embodies the brand’s heritage and commitment to restoring humanity through time in nature.

“I first visited the US many years ago and was inspired by its expansive natural beauty and many dedicated outdoor enthusiasts. I knew it was the place for Snow Peak to have an impact – and our HQ4 is a significant step in our North American expansion,” said Tohru Yamai, chairman of Snow Peak Inc. and chief executive officer of Snow Peak USA. “In 2011, we opened HQ1 in Niigata, Japan, and combined a retail store, campground and headquarters. Nothing like it had existed before, and it transformed the way we did business. In the same way, HQ4 merges our US flagship store, restaurant, and our brand offices – offering new avenues for connecting with customers and furthering our mission.”

Partnering with Skylab Architecture, the 15,000-square-foot project features retail space on two levels, with the US headquarters housed on the upper floor. Upon entry, visitors are greeted with a two-story mural of Snow Peak founder Yukio Yamai. Design features include an earthy atmosphere with dark stone, wood flooring and 100-year-old Douglas Fir beams, paying homage to traditional Japanese timber framing. The second floor of the retail space includes an airy installation from PNW artists, the light filled showroom and event space evokes a closeness to the sky. Designed to be a playground of outdoor equipment, the space will invite customers to touch, feel and test products, with demos and space for interactive camp exhibits.

The ground floor also features Snow Peak’s bar and restaurant Takibi. Translating to “bonfire” in Japanese, Takibi is anchored by an open wood-burning hearth and features Japanese inspired dishes and a hyper-local supply chain drawn from Pacific Northwest farms and purveyors. An 1,800 square foot patio, surrounded by greenery completes the project, enabling Snow Peak to truly bring an outdoor experience to the heart of NW Portland.

“Our US team will come to work daily in an environment designed to inspire them, and literally be able to walk from their desk and interact with customers shopping for our product within our retail store, enjoying our product in our restaurant, and engaging with the outdoor community in our event spaces,” said Matt Liddle, chief operating officer at Snow Peak USA. “Community is deeply important to Snow Peak and our headquarters is built with that in mind.”

Construction on the project began in October of 2019 and continued under changing safety protocols throughout the spring of 2020 and the COVID-19 pandemic. Due to safety concerns, Snow Peak has chosen to postpone the opening of its restaurant space until indoor dining safely returns. Snow Peak anticipates the restaurant will open in 2021.

“Snow Peak has long held that time spent outdoors with others is restorative to the human spirit, and an antidote to the stresses of modern life,” added Liddle. “As COVID emerged as one of the defining crises of our generation, time outside with a small group of loved ones provides the moments of respite so many are longing for. Snow Peak creates products and experiences that help people to spend more quality time outdoors – whether in the backyard or the backcountry – and that’s resonated with consumers through this crisis.”

Flagship Grand Opening Weekend

Grand Opening celebrations will take on a new look under Covid-19 safety protocols including social distancing, mandatory masks and limited capacity. Snow Peak will invite media and community members to tour the space in small groups, during the week of September 7.

The Grand Opening will kick off with a ribbon-cutting event featuring Taiko drumming and remarks from Snow Peak leadership, Friday September 11^th at 9:30 a.m. For the first 300 visitors to the new retail space beginning Friday, there will be a giveaway including a limited-edition Portland Edition ECO Cup and other gifts. Interactive activations will take place throughout the weekend, giving visitors an opportunity to test products. The entire space will be open to semi-private tours, including the brand headquarters and the outdoor patio.

About Snow Peak

Snow Peak’s journey began in 1958, when Japanese mountaineer and founder Yukio Yamai created his own line of superior gear, inspired by Mount Tanigawa in Niigata Prefecture, Japan. It is this place that inspired Yukio, and to this day continues to inspire all of the products created by Snow Peak.

Today, Snow Peak strives to create products that inspire people to enjoy the outdoors and find harmony in nature. Snow Peak’s products are a catalyst, introducing people to the healing power of the outdoors and fostering a close-knit community of enthusiasts around the world. Snow Peak seeks to restore humanity by gathering people to experience the rhythms of nature. snowpeak.com

Primus Makes the World’s Best Camp Stoves Even Better for Spring 2021

Popular Campfire Collection, backpacking stove sets redesigned for improved user-experience and performance, as well as reduced environmental impact

Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, unveils a 2021 collection that delivers on user experience and environmental stewardship, incorporating bio-plastics, improved ergonomics and heightened performance across its collections designed for a broad range of outdoor enthusiasts.

“For more than 125 years Primus has pursued excellence in the design and production of our best-in-class outdoor cookware. Driven by our focus on user experience, for 2021 we’ve updated some pain points across our popular Campfire Collection, making award-winning products like the Kuchoma Grill and Tupike Stove feel and function even better than before,” says Becky Day, marketing manager for Primus.

In 2017 Primus introduced the Campfire Collection, which delivered Swedish design ethos and performance to stoves and grills made for car campers, picnickers and backyard adventurists. For 2021 the Kuchoma Grill (MSRP $189.95), Tupike Stove (MSRP $249.95), and Kinjia Stove (MSRP $189.95) feature more intuitive locking mechanisms, folding legs that lock into place, handles that are more comfortable for carrying, a redesigned fuel hose regulator clip, and new pot supports, all features that further differentiate the Primus Campfire Collection from the field.

In addition to these important updates, Primus has reduced the environmental footprint and improved the performance of its highly efficient, lightweight laminar flow stove, the Lite Plus Stove System (MSRP $114.95). Designed for backcountry adventurers who value weight, efficiency and durability, the Lite Plus exclusively features bio-based plastics, produced using starch, cellulose, wood, sugar, and biomass, in the pot lid — which doubles as a mug — and fuel canister foot, while G-1000 Eco (recycled polyester and organic cotton) lined with cork provides excellent pot insulation. A close relative, Lite Stove System (MSRP $99.95) differs slightly with a slimmed down feature set and a felt pot sleeve. New shared updates also include large, wire control knobs for precise flame adjustment and an added spout for smoother pouring.

The Primus Spring 2021 collection will be available February 2021 directly from Primus.us, and through select retailers. Please direct media inquiries to Account Manager Eric Hockman at eric.hockman@rygr.us.

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About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

Specifically designed for brand leaders, new webinar series offers solutions for holiday season and 2021

The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a Holiday Summit – How consumer behavior trends are reshaping the holiday season – hosted by Kristin Carpenter, founder and CEO of Verde Brand Communications and the Multi-Channel Marketing Academy.

The free webinar series is inspired by the Multi-Channel Marketing Academy, which aims to help specialty brand and marketing leaders craft and optimize their marketing strategies and budgets for the holiday season and 2021 with the backdrop of evolving consumer trends, COVID-19, e-commerce and more. Topics include:

How consumer behavior trends and COVID are reshaping the holiday season
How specialty brands and retailers can OWN the shopper’s journey in 2021
Budget planning for 2021: Tips for creating a more flexible, multi-channel marketing budget
What you need to know to build out and optimize your digital strategy for 2021
How trends in e-commerce are shaping the future of retail
Showing up online in the NEW consumer decision journey – rise above the noise online and build your audience

The webinar series is hosted by Kristin Carpenter, the founder and CEO of Verde Brand Communications, the Channel Mastery podcast and the new Multi-Channel Marketing Academy. Enrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020, and is specifically tailored to support planning and budgeting for 2021, COVID-19 communications best practices, audience building strategies working today, evolving your sales channels (i.e. e-commerce), and more.

“The marketplace is crowded today! You need to work smarter to rise above the noise and reach, engage and convert your absolute target consumer today. That is at the heart of the webinar series and Multi-Channel Marketing Academy,” explained Carpenter. “Consumers today are teaching us (continually through their evolution) that they want to discover, engage with and buy from brands where they want and from the channels they want, not from where we as marketers want them to. The webinars and our digital course can help you be the changemaker within your organization.”

For the full schedule of webinars, including descriptions and registration information, visit the Verde Voice blog. For more information about the Multi-Channel Marketing Academy, launching September 15, 2020, visit www.Verdepr.com.

About the Multi-Channel Marketing Academy

The Multi-Channel Marketing Academy is an immersive, eight week online course aimed at helping specialty brand and marketing leaders up-level their marketing strategy for 2021. The course gives students a newfound sense of confidence and freedom, around the incredibly tumultuous change in behavior we’re seeing in consumers through the COVID-19 pandemic and ensuing recession. The academy’s first cohort had internal brand leaders from companies like SCARPA, Faction Skis, Fischer Sports, Wintersteiger, retailers like Durango Outdoor Gear Exchange, the Bicycle Sport Shop in Austin, Aspen Skiing Company, and many others. For more information about the Multi-Channel Marketing Academy, visit www.Verdepr.com/marketing-academy.

Kahtoola Launches EXOspikes™ Footwear Traction Designed to Keep you Active Outside on Winter Trails, Roads, and Everything in Between

Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the launch of its new cross-terrain traction product, EXOspikes™. Now available at outdoor retailers and Kahtoola.com, EXOspikes are the first footwear traction product to truly serve the versatile needs of trail runners, hikers, and outdoor enthusiasts when navigating everything from snow-covered mountain trails to icy roads, all with one product.

Prior to EXOspikes, traction was designed specifically for use on either roads or trails, but none that provided safe, comfortable, and trustworthy cross-terrain performance for both during the same outdoor adventure.

“EXOspikes are the culmination of more than 20 years of design experience and were created to optimize traction across a broad range of winter conditions to make the best ‘all-around’ product,” said Danny Giovale, founder and owner of Kahtoola. “Getting outside safely is more important now than ever before and we love the fact that EXOspikes allow you to head out your front door, down the road and into the park or off onto a trail without compromising safety or performance. EXOspikes ‘Trail to Road’ versatility makes them essential for a range of winter adventuring from trail running to hiking. This is a product that will really improve the quality of life for many active people when conditions are wintry and it will last them a very long time.”

EXOspikes footwear traction features 12 spikes per foot, each with three levels of traction: extremely durable tungsten carbide tips for bite into ice, aluminum steps for grip on uneven surfaces, and TPU lugs for grip on loose terrain.

Designed with an industry-first open TPU Traction Matrix, EXOspikes keep your footwear tread engaged with the terrain for additional grip and performance. A revised TPE elastomer harness allows EXOspikes to easily fit over your favorite trail or hiking shoes and stays stretchy down to -22°F for effortless on/off in cold climates. EXOspikes, $59.95, are now available at outdoor retailers and at Kahtoola.com.

About Kahtoola:

Since 1999, Kahtoola has been making the outdoors more accessible and rewarding by building exceptional products. Kahtoola’s flexible footwear traction systems, including MICROspikes® and NANOspikes® footwear traction, are built to improve safety and performance in wintry locales around the globe. Every product from hiking crampons to running gaiters are thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures, investing in community improvements, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

Earth Day Network Joins Forces with National CleanUp Day and Keep America Beautiful

Earth Day Network, the global organizer of Earth Day, today announced a partnership with National CleanUp Day® and Keep America Beautiful® to remove trash across the United States amid a global pandemic. Throughout the month of September, Earth Day Network joins these organizations in encouraging Americans to get outside and safely clean up their communities.

Held annually on the third Saturday in September, National CleanUp Day addresses the issue of mismanaged waste and litter across America. On Sept. 19, the nationwide day of service will get communities involved to keep their own neighborhoods clean and sustainable. Since its inception in 2017, hundreds of thousands of participants have helped clean up parks, beaches, rivers, and forests across the country. Volunteers can share their experience and see how people around the country are participating by sharing and following the #trashtag hashtag on social media.

Keep America Beautiful is hosting its second annual TrashDash™ plogging fun run on Sept. 20. The one-day, global movement encourages individuals around the world to participate either remotely in their local areas or on-site in Stamford, CT. Plogging, the combination of picking up litter while jogging, empowers people of all ages to take action to improve their environment. In response to the COVID-19 pandemic, the 2020 TrashDash brings a heightened awareness to the critical issue of littered personal protective equipment (PPE), including masks and gloves, on the ground and in waterways. Virtual participants are encouraged to plog at any site in their community and share results on Instagram by tagging @KeepAmericaBeautiful and including the hashtags #DoBeautifulThings and #TrashDash.

Due to COVID-19, precautions have been put in place to keep volunteers safe and healthy across all events. Volunteers may only participate in individual or small cleanups. Participants should adhere to local coronavirus guidelines and are required to wear gloves, practice social distancing, and perform robust sanitation practices. Masks are mandatory in many locations.

To help volunteers find local cleanups and document their work around the country, National CleanUp Day and Keep America Beautiful are using the interactive map at CleanUp.EarthDay.org and NationalCleanupDay.org to track organized cleanups.

During each cleanup, volunteers can also help advance citizen science by recording the trash they collect with the new Earth Challenge 2020 mobile app. The initiative seeks to understand the extent of global plastic pollution.

“In the age of COVID-19, Earth Day Network, National CleanUp Day, and Keep America Beautiful are especially grateful for the help of all our cleanup volunteers,” said Kathleen Rogers, President of Earth Day Network. “This work is crucial to keep our planet clean, sustainable and thriving.”

National CleanUp Day Co-Founder Steve Jewett believes volunteers can still make a huge difference this year, despite the lack of large-scale cleanups due to the pandemic. “We anticipate individual and small-scale cleanups throughout the entire country, and encourage people to get outside and help if they’re able to safely do so, even if it just means picking up one piece of litter. Many small actions can equal a large positive change, and that is what National CleanUp Day is all about.”

“The partnership between Keep America Beautiful, Earth Day Network, and National CleanUp Day comes at a critical moment to protect our planet,” said Helen Lowman, President and CEO of Keep America Beautiful. “With collective action and the upcoming Keep America Beautiful TrashDash, we can mobilize volunteers to celebrate our environment and create cleaner, greener, and more beautiful communities around the world.”

Earth Day Network Media Contact: Olivia Altman, altman@earthday.org

About Earth Day Network

Earth Day Network’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), Earth Day Network works with more than 50,000 partners in 190 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Its flagship volunteer initiative, The Great Global Cleanup™ takes place in April each year and engages millions of volunteers in creating clean communities worldwide. Learn more at earthday.org.

About National CleanUp Day

National CleanUp Day is a call to action. National CleanUp Day is a 501(c)3 nonprofit organization, dedicated to keeping our nation’s urban, rural, and outdoor public spaces free of litter and trash. This year’s National CleanUp Day is supported by Planet Oat and a network of environmentally conscious partners. Learn more at nationalcleanupday.org

About Keep America Beautiful

Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of more than 650 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Learn more at kab.org