FRISCO, Texas (Sept. 13, 2024) – Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our nation’s military personnel.
The R.E.D. Friday movement is embraced in the U.S. by various organizations, military families, and communities as a way to express gratitude for the military’s dedication and service. Each Friday, participants wear red as a symbol of appreciation for the sacrifice and service of our military members.
The partnership between Wiley X, Boot Campaign, and Nine Line Apparel encourages individuals to show their support by purchasing a specially designed R.E.D. T-shirt. By buying the R.E.D. T-shirt, supporters not only show their support for service members but also contribute to initiatives that benefit veterans and their families.
“This partnership reflects the collective commitment of Wiley X, Boot Campaign, and Nine Line Apparel to the courageous men and women who serve our country every day,” says Dan Freeman, CEO of Wiley X. “We are honored to partner with these brands to show our support for our service men and women.”
The limited-edition R.E.D. t-shirts will be available for purchase at www.ninelineapparel.com beginning Friday, Sept. 13th, with orders expected to ship in early October.
For information regarding Wiley X and its range of eyewear products, visit www.wileyx.com.
For more information about the R.E.D Campaign, visit www.ninelineapparel.com.
For more information on the Boot Campaign, visit www.bootcampaign.org.
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About Wiley X
Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult eyewear style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Select styles meet U.S. military MIL-PRF 32432 (GL) or MIL-PRF 32432A standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years. For information regarding Wiley X and its range of eyewear products, visit www.wileyx.com.
About Boot Campaign
Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving programs. Accredited by the Better Business Bureau and with a Platinum rating from Candid and Four-Star rating from Charity Navigator, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit bootcampaign.org and follow the organization on Facebook, Twitter or Instagram using the handle @bootcampaign.
Media Contacts
Buck Martin, Backbone Media, LLC
buck.martin@backbone.media
970.963.4873 ext. 1140
