Norwegian outdoor brand expands U.S. sales representation to support brand momentum and growth
OSLO, Norway (Oct. 6, 2022) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces that it has partnered with sales agency, Kozy Outdoors, LLC, as it expands its network of specialty outdoor retailers to the Midwestern states. Their USA dealerbase now totals 150 doors of premium distribution in the Pacific Northwest, Rockies, Midwest and the Northeast. In tandem with its sales momentum, Norrøna also announces the promotion of Patrick Gould to the newly created role of U.S. sales representative.
“We are very excited to be strengthening our presence in the U.S. and introducing new consumers to our unique value proposition. The commitment from our dealer partners has been terrific and humbling,” says U.S. Sales Manager Adam Chamberlain. “We look forward to living up to our part of the bargain by delivering uncompromisingly high-quality, purpose-built and sustainably minded products.”
To better support dealers in Michigan, Illinois, Indiana, Ohio and Kentucky, Norrøna has partnered with Grand Rapids, MI-based Kozy Outdoors, LLC, which is owned and led by Kera and Anthony “Tony” Koziatek. Tony built Kozy based on significant retail experience, a strong passion for outdoor activities, gear and the deep relationships that can fuel a community. In addition to Norrøna, Kozy represents Merrell footwear, Matador bags and Food for the Sole.
To support Norrøna’s continued growth, Patrick Gould has been appointed to U.S. sales representative, an in-house position dedicated to account management, dealer and sales representative support. Patrick has spent the last three years successfully launching the Norrøna Concept Store in Boulder, CO. Prior to Norrøna, Patrick spent six years with REI and five years with Vanguard as a financial analyst. Patrick is an avid climber, snowboarder and SUP enthusiast.
Kozy Outdoors joins the following Norrøna foundational North American agency partners on the coasts and in the mountains:
- Rocky Mountains, Intermountain West – Shondia Houtzer and Ian Decker at ian@blackdogsalesgroup.com.
- Pacific Northwest – Tyler Haasch attyler@summitsalesnw.com
- Northeast – David Nihan and Adam Sink at bluebirdsalesgroup@gmail.com
- Midwest – Tony Koziatek at tony@getkozyoutdoors.com
- Canada accounts – Ryan Letchford at ryan@wabisabisales.com
For Key accounts/General inquiries/Business development – Adam Chamberlain at adam.chamberlain@norrona.no.
For media inquiries, please contact Rob Steffens at rob.steffens@rygr.us.
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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, set Norrøna’s bearing: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, Norrøna is still a privately-held and family-operated company based in Oslo, Norway, seeking to redefine the meaning of fit, function and finish in sustainably sourced and built technical outerwear. www.norrona.com
