BOULDER – July 11, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty outdoor, bike, paddle sports, ski and sporting goods.
For over 25 years, The Alpine Cowboy has represented top outdoor brands at specialty outdoor retailers including BioLite, Grayl, HydroFlask, Osprey, Scarpa and Yakima and are known for their quality service.
“Koby and Stephanie Crooks have a proven track record helping brands expand in the TALO region,” said Jay Getzel, senior director of sales at Nite Ize. “Adding The Alpine Cowboy to our existing roster of sales agencies furthers Nite Ize’s ability to engage with new retail partners in a key demographic. We look forward to continuing to grow the Nite Ize brand across the U.S.”
“I truly couldn’t be more excited to bring a new layer of depth and service to the already incredible business for which Nite Ize has long been known,” said Koby Crooks, principal at The Alpine Cowboy. “It’s a privilege to be working with such an incredible team of inventors and creators.”
Most recently, Nite Ize announced its partnership sales rep agencies including Action Sports Inc. in North Carolina and Sanitas Sales Group in Colorado.
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About Nite Ize
Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures, and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.
Media Contact:
Marni Illman, CGPR
978-844-3513
