New Products Hit Shelves April 1st.
Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has added to its already wide breadth of products with the launch of its oral care line. Tooth Wash® and Plaque Proof® will be available as both stand-alone products and together in a convenient DUO-Pack.
Proper oral care is an essential component of good physical health. Just as important as getting outside to sweat and soak up nature, outdoorists need to be mindful of proper oral care. Nikwax’s new Tooth Wash is a technical cleaner for teeth that effectively cleans, revitalizes, and restores luster to your pearly whites without harming the enamel. Plaque Proof, when used in conjunction with Tooth Wash, adds plaque repellency and revives enamel. The two products together offer a revolutionary advancement in oral care that replaces brushing—just one wash with each is equivalent to brushing with an electric toothbrush five times, and flossing! With Tooth Wash and Plaque Proof, you can maximize your time on the trail and minimize your time brushing, while simultaneously brightening your smile by 112%! See our product video here.
“Launching into the personal care market just seemed like the obvious next step for Nikwax, and completely aligns with our long-term strategic growth plan,” said Nikwax NA President, Brian Davidson. “Customers already come to us for fast, easy, and safe solutions to make their gear last longer, so why wouldn’t they look to us for ways to cut their dental care time down so they can continue to do the things they love outside?”
As with all Nikwax products, Tooth Wash and Plaque Proof are water-based, PFAS-free, and come in bottles made from 100% recycled and recyclable plastic. Easy color coordinated packaging—Green for Clean, Purple for Proof, are available now at your local Nikwax retailer or dentist. MSRP: $24.95.
For more information and to locate your nearest retailer, please contact aprilfools@nikwax.com.
Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand’s 45-year commitment to clean chemistry means never using PFCs or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 45 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.
