Leading outdoor retailer melds entertainment and retail with new eCommerce feature beginning April 1st
Leading outdoor retailer, Moosejaw, is no stranger to cutting-edge technology. The company that brought you the X-Ray Catalog, which allowed shoppers to purchase apparel and outerwear from top brands, all while seeing what’s beneath them, has launched their latest initiative to bring entertainment to online retail.
Moosejaw Double or Nothing combines the fun of online shopping for outdoor equipment with the excitement of a casino. “We see gamification as the next frontier of online retail,” says Eoin Comerford, CEO of Moosejaw. “With Moosejaw Double or Nothing, customers get to test their luck: their order could be absolutely free… or they could pay double. Only fate knows what’s in store.”
To gamify your shopping experience, just visit Moosejaw.com. When you add a product to your cart, you’ll be given the option to check out using Moosejaw’s new Double or Nothing button. Of course, you can still shop at Moosejaw the boring way, where you know what you’ll pay for that new tent or pair of hiking boots, but they don’t recommend it. “Double or Nothing is really the way to go for this season,” says Kelli Patterson, Moosejaw’s VP of Marketing. “We’ve launched the feature in beta to some of our top influencers to try out, and they all agree they’d never shop the old way again.”
About Moosejaw: Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Moosejaw is headquartered in Madison Heights, Michigan.