June 11, 2024 — Racine, WI — Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra Trail Story,” and a limited-edition Jetboil x Bound For Nowhere Flash Cooking System, designed to capture the spirit of adventure and exploration in the great outdoors.
The Bound For Nowhere team has been traveling full-time since 2016, searching for and finding beauty and inspiration wherever they roam. In August 2023, the pair set out for a grand adventure to hike the over 70-mile High Sierra Trail. Drawing inspiration from their experience on the trail, they worked with the Jetboil team and artist Tyler Anthony to bring the adventure and beauty of the High Sierra Trail to life in the limited edition Jetboil x Bound For Nowhere Flash design.
“At Jetboil, we believe life’s greatest adventures begin with a simple spark – inspiring you to explore, excel, and seek excitement in the great outdoors,” said Ally Spaight, Jetboil Marketing Manager. “We knew MAK and Owen were the perfect duo for a collaboration and our team is excited to celebrate fueling epic adventures with this new limited edition version of our bestseller, the Jetboil Flash.”
Jetboil’s Flash is optimized for efficiency. At only 13.3 ounces, it is lightweight, boils water lightning fast, and comes with a fuel canister stabilizer and a bottom cup that doubles as a measuring cup or a bowl. The new Bound For Nowhere limited edition design features a unique koozie graphic inspired by a landmark photograph taken from the trail. The illustration showcases a solo hiker on a cliff’s edge to evoke the solitude and peace of the outdoors. The sunset color palette reflects Bound For Nowhere’s signature style, adding warmth and resonance to the design.
“With all of our photography and video work, it’s always seen on screen and we’ve rarely seen it in a tangible form,” states Owen of Bound For Nowhere. “To just be able to hold the Flash in your hand and see this item that you hiked over 70 miles to inspire, it is really gratifying.“
The Jetboil and Bound For Nowhere partnership is showcased in the latest film, “Press On: A High Sierra Trail Story,” documenting MAK and Owen’s adventure, fueled by Jetboil, as they traverse the rugged High Sierra Trail. This cinematic journey captures the myriad of highs and lows experienced on the trail, breathing life into the inspiration behind the limited-edition design. For more information about the story behind the limited edition Jetboil design, visit the link here.
The Jetboil x Bound For Nowhere Flash is available now for a limited time on jetboil.com and select REI locations with an MSRP of $129.99. For more information and to view the “Press On: A High Sierra Trail Story” film, visit the link here.
To learn more about Bound For Nowhere go to https://www.boundfornowhere.com/. For more information on Jetboil and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.
ABOUT JETBOIL®
Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.
ABOUT JOHNSON OUTDOORS INC
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® trolling motors, shallow water anchors and battery chargers; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment.
*1 Per Circana market share of 1-burner camp stoves over $100 retail price for 12 months ended December 2023
