Old Fort, N.C. (October 6, 2022) – Kitsbow Cycling Apparel now offers the Icon Flannel Shirt in more fits and sizes than ever before. With the recent introduction of the new Icon Ample Athletic Fit for Women, customers now can choose from 59 different size and fit combinations of Icon shirts, offered in a curated selection of plaid wools, heathered wools, and denims.
“One of the hallmarks of the Kitsbow Apparel experience is the tailored fit,” explained David Billstrom, one of the leaders at employee-owned Kitsbow. “The product team constantly strives to increase the number of fits and sizes, so that customers have true choice in selecting a garment that really fits their body. We all know that this is a deep challenge, inherent in the apparel business, and I’m proud that Kitsbow currently offers 4,600 different size/fit/color combinations in our product catalog.”
The performance flannel to last for a lifetime, the Icon is designed to be the best fitting, best looking wool shirt you will ever own. Since the Pendleton® wool naturally breathes and stays fresh, it’ll be hard to wear anything else. Now with more sizes and fits than ever before, there is an Icon for everyone.
The Icon is offered in two cuts for men (Signature Fit and Relaxed Athletic Fit) and two cuts for women (Icon Shirt for Women and Ample Athletic Fit). The Signature Fit features fitted shoulders and a fitted torso. It is slimmer to the body and is a more traditional true to size garment. The Icon Shirt for Women is designed with the women’s frame in mind to enhance the body shape, with room in the chest and hips.
The Relaxed Athletic Fit often selected by men is cut with more room in the shoulders and chest allowing for a wide range of motion and a moderately tailored look. It’s great for layering and for the shirt jacket look. The Ample Athletic Fit for Women was designed to accommodate more bodies by adding necessary shaping in the chest and hips.
The Icon for Women, Signature Fit, and Relaxed Athletic Fit are all offered in three lengths: Regular, Tall, and Short. All four fits are available in sizes XS-XXL. The Kitsbow Customer Experience Team is always happy to help you find the right fit, just send them an email.
Earlier this year, Kitsbow debuted the Icon Denim Shirt, which brings all of the best features from the Icon to create the most comfortable and high-performing denim shirt on the market, usable in a wider range of temperature than other denim shirts because of the discreet venting built-in to the design. The Icon Denim Shirt is offered in Signature Fit, Relaxed Athletic Fit, and Icon Denim Shirt for Women. It is offered in the Regular, Tall, and Short lengths and sizes XS-XXL.
About Kitsbow
Kitsbow was established in California 10 years ago, with each detail of our apparel vetted for quality and style. The clothes are also exceedingly durable, which means they last longer, and that the negative impact of production is minimized. Relocating to Old Fort, North Carolina in 2019, Kitsbow committed to a Just in Time manufacturing model, minimizing waste and maximizing flexibility to serve the customer. Kitsbow clothing (except for gloves and socks) is made in the USA, and all Kitsbow products are packaged and shipped using compostable packaging that’s ready to return to the Earth in your own garden. In 2022, Kitsbow rebooted as a public benefit corporation, and has started the process to become a certified B Corp. Kitsbow also is a Bicycle Friendly Business, designated at the highest level (Platinum) by The League of American Bicyclists. For additional information, please visit kitsbow.com.
