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iROCKER Paddles Forward with Backbone Media

January 20, 2022

Media Contact

Hayden Gamble
Backbone Media
(970) 236-1163 ext. 1234

Jacksonville, Fla.

iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of record, Backbone will help drive brand awareness to reach a new and wider audience.

Since its launch in 2013, iROCKER has been dedicated to inspiring adventure by making top-quality, durable boards people can trust on the water. Originally a small operation in Florida, now iROCKER products are recognized around the world. iROCKER, BLACKFIN and NAUTICAL brands fall under the broader iROCKER umbrella to meet the varying levels of adventure needs for water enthusiasts.

“Backbone’s experience and expertise make them the perfect fit for a partner to help us broaden our brand awareness, while ensuring we remain authentic to our core consumers who have been with us since the beginning,” said Steve Elder, founder and CEO of iROCKER. “I started iROCKER with the goal of offering experiences on the water and that vision remains the same today. Backbone understands our brand and shares our love for the outdoors. Life is better on the water, and we want to continue inspiring people to get outside.”

Starting with one classic fan-favorite design, iROCKER then invested in a second more elevated brand, BLACKFIN, after listening to its customers who were seeking a more premium feel. The third brand, NAUTICAL, offers a collection of lightweight inflatable boards designed with the curious beginner and excited athlete in mind.

“More than ever, conscious consumers are looking for new ways to move their bodies and spend time outside on the water,” said Nate Simmons, president at Backbone Media. “We’re excited to partner with iROCKER during this pivotal time in their growth and see an opportunity to help get more people outside on boards. Most importantly, our shared values make this partnership the perfect fit for supporting a brand we enjoy using ourselves.”

For more information regarding iROCKER, please direct inquires to Austin Caron or Hayden Gamble at or


About iROCKER 

iROCKER is the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards. Launched in 2013, iROCKER’s co-founder and CEO Steve Elder created the company as a passion project with the vision to shake up the paddle board industry and offer customers a strong community experience. Since its conception, Elder has led them into the fastest growing outdoor brand that it is today, which is on track to double in size by year’s end and has expanded into three brand categories: iROCKER, BLACKFIN, and NAUTICAL. With dedicated focus on top-of-the line manufacturing with design and functionality in mind, iROCKER’s investment in quality holds to their mission of creating great products that people trust, love and are proud to put their feet on.  For more information, please visit

About Backbone Media
We are the country’s leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

For more about Backbone Media, visit