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Guidesly Partners with Backbone Media for Public Relations

November 23, 2021

Media Contact

Cory Lowe, Backbone Media, Cory.Lowe@Backbone.Media, 970-963-4873

Boston, MA

(BOSTON, MA) – Guidesly, the first platform connecting a network of trusted guides to the world’s anglers, has enlisted Backbone Media as its public relations agency of record. Established in 2020, Guidesly provides hard-working fishing guides with an all-inclusive solution for booking, billing, and marketing, while also providing anglers with a one-stop shop to book the fishing trip of their dreams.

“The vast majority of fishing guides have no online booking capability,” says David Lord, Founder and CEO. “We’re building the first comprehensive platform that gives guides the tools they need to run their business more efficiently and attract more customers. In my own travels to fish, I’ve often been frustrated by how difficult it is to find trustworthy local information and hire a good guide. We’re now solving that problem as the only company building software specifically for guides.”

What started as a family conversation over Christmas, Guidesly was launched in 2020 and has rapidly gained attention from guides, customers, and investors. Available via both desktop and mobile app formats, the Guidesly network is growing quickly, with key fishing regions gaining more guides and customers each month. Over time, Guidesly will grow to be a significant presence in the fishing industry and become the recognized platform that supports the guiding industry.

“Guidesly is committed to providing high-quality fishing experiences to guides and anglers, something that we’re equally as passionate about,” said Nate Simmons, President of Backbone Media. “Just as consumers can now push a button to request a safe car service or vacation rental, anglers are able to quickly research and hire recommended guides in their area. For the guides, Guidesly creates a low friction, low-cost system to handle scheduling, booking and payments. We’re excited to help Guidesly get more people on the water.”

Guidesly connects anglers and guides to create memorable fishing experiences. By vetting potential guides, Guidesly ensures quality experiences with up-to-date guide schedules, fishing reports, and an integrated billing process. Anglers can find the type of trip and guide that fits their desires all in one place.

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About Guidesly
Guidesly, Inc. is a technology company building a marketplace for the outdoor recreational industry. Guidesly connects outdoor enthusiasts with trusted guides through leading-edge consumer experiences and guide tools that improve the guest experience. By starting in fishing, Guidesly is connecting fishing guides and charter captains with anglers seeking fishing trips with a seamless experience between the web site and mobile applications. Guidesly targets the 51 million Americans who are searching for guided fishing experiences. From their local river to far-flung bucket list trips, Guidesly provides a journey for all anglers. Headquartered in Boston, Mass, Guidesly is run by a team that includes veterans of mission-driven consumer tech companies, award-winning designers, and proven experts in building cloud-based software platforms and businesses. For more information, visit

About Backbone Media
We are the country’s leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

For more about Backbone Media, visit